CANNES, France, June 22, 2018 /PRNewswire/ -- Leading global
communications consultancy Ketchum was honored with 30 Cannes
Lions for its work on behalf of its clients, including the Titanium
Lion and Glass Lions Grand Prix for its work with Libresse's "Blood
Normal" campaign in partnership with AMV BBDO, Somesuch, Trim
Editing, 750MPH, The Mill and Framestore.
Considered one of the most coveted awards of the Cannes Lions,
Titanium Lions celebrate game-changing campaigns that break new
ground in branded communications through "provocative,
boundary-busting, envy-inspiring work that marks a new direction
for the industry and moves it forward," according to Titanium Lions
juror Jason Xenopoulos. The Glass
Lion for Change celebrates culture-shifting creativity that seeks
to change the world by positively impacting ingrained gender
inequality, imbalance or injustice. With "Blood Normal," feminine
hygiene products brand Libresse took a vocal public stand to
challenge society's longstanding taboos and double standards when
it comes to the representation and discussion of women's menstrual
blood in popular media and culture.
"This campaign required real bravery and an unwavering
commitment to fighting for what is right," said Barri Rafferty, partner, president and CEO of
Ketchum. "Gender inequality is one of the most important issues
facing the world today, and we are proud of our role in helping
Libresse bring attention to the subject and generate lively
discussion about women's health."
Ketchum and agency partners Goodby Silverstein & Partners,
OMD, Caviar TV, Company 3, Whitehouse
Post, One Union Recording and The Marketing Arm also were
awarded a Gold Creative Effectiveness Lion for "Cheetos Museum" on
behalf of client Frito-Lay. The Creative Effectiveness Lion
celebrates measurable impact of creativity, demonstrating long-term
results of how the work drove tangible business effects, was
instrumental to cultural change, or was integral in the achievement
of brand purpose. In the campaign's first year, "Cheetos Museum"
won four Gold Lions and two Silver Lions at the 2017 Cannes Lions
Festival.
In addition to the Titanium and Grand Prix, Ketchum and its
clients won nine Gold Lions, six Silver Lions and 13 Bronze Lions
across 13 Lions award ceremonies – Brand Experience &
Activation, Creative Data, Creative Effectiveness, Direct,
Entertainment, Entertainment for Music, Health & Wellness,
Media, Mobile, Outdoor, PR, Radio & Audio and Social &
Influencer – which were held this week at the 65th annual Cannes
Lions International Festival of Creativity in Cannes, France. These latest awards, including
those for Ketchum companies Harrison & Shriftman and Emanate
Germany, bring Ketchum's total
Cannes Lions wins to 75 since PR was first recognized by the
festival in 2009.
"At Ketchum, we strive to be curious, brave, inspiring and a
force for good. These award wins are a reflection of those values
and the hard work of our people, who work tirelessly to help our
clients deliver bold, creative and strategic campaigns that break
through the clutter and deliver solid business results," said
Rafferty.
Ketchum and its clients won Cannes Lions in the following
categories:
Titanium Lions
TITANIUM LION
"Blood Normal"
Libresse with AMV BBDO, Somesuch, Trim Editing, 750MPH, The
Mill, Framestore and Ketchum
Glass Lions
GRAND PRIX: GLASS LION FOR CHANGE
"Blood Normal"
Libresse with AMV BBDO, Somesuch, Trim Editing, 750MPH, The
Mill, Framestore and Ketchum
Creative Effectiveness Lions
GOLD LION: CREATIVE EFFECTIVENESS
"Cheetos Museum"
Frito-Lay's Cheetos with Goodby Silverstein & Partners, OMD,
Caviar TV, Company 3, Whitehouse
Post, One Union Recording, The Marketing Arm and
Ketchum
Brand Experience & Activation
Lions
BRONZE LION: LOW BUDGET-HIGH IMPACT
CAMPAIGN
"Loving IT"
Burger King Deutschland with Grabarz & Partner, Vizeum
Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing
and Emanate Germany
Creative Data Lions
SILVER LION: DATA-ENHANCED
CREATIVITY
"Prescribed to Death"
National Safety Council with Energy BBDO, m ss ng p eces, PHD
and Ketchum
Direct Lions
SILVER LION: RETAIL
"Loving IT"
Burger King Deutschland with Grabarz & Partner, Vizeum
Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing
and Emanate Germany
Entertainment Lions
GOLD LION: AUDIO CONTENT
"Webeefin?"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
Entertainment Lions For Music
SILVER LION: BRAND OR PRODUCT INTEGRATION INTO
MUSIC CONTENT
"Webeefin?"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF ORIGINAL
COMPOSITION
"Webeefin?"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
Health & Wellness Lions
GOLD LION: NON-PROFIT OR FOUNDATION-LED
EDUCATION AND AWARENESS – CREATIVE DATA ENHANCEMENT
"Prescribed to Death"
National Safety Council with Energy BBDO, Ketchum, m ss ng p
eces and PHD
Media Lions
BRONZE LION: USE OF STUNTS
"Loving
IT"
Burger King Deutschland with Grabarz & Partner, Vizeum
Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing
and Emanate Germany
Mobile Lions
BRONZE LION: TECHNOLOGY – AR
"Snapchat Music Video"
Bacardi with BBDO, OMD, North Kingdom and Harrison &
Shriftman
Outdoor Lions
GOLD LION: AMBIENT – DISPLAYS
"Prescribed to Death"
National Safety Council with Energy BBDO, m ss ng p eces, PHD
and Ketchum
GOLD LION: AMBIENT – SPECIAL BUILD
"Prescribed to Death"
National Safety Council with Energy BBDO, m ss ng p eces, PHD
and Ketchum
SILVER LION: AMBIENT – LIVE ADVERTISING AND
EVENTS
"Loving IT"
Burger King Deutschland with Grabarz & Partner, Vizeum
Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing
and Emanate Germany
PR Lions
SILVER LION: LOW BUDGET-HIGH IMPACT
CAMPAIGN
"Loving IT"
Burger King Deutschland with Grabarz & Partner, Emanate,
Vizeum Deutschland, Rabbicorn Films and Slaughterhouse Visual
Manufacturing
BRONZE LION: BRAND VOICE AND STRATEGIC
STORYTELLING
"Loving IT"
Burger King Deutschland with Grabarz & Partner, Emanate,
Vizeum Deutschland, Rabbicorn Films and Slaughterhouse Visual
Manufacturing
BRONZE LION: PUBLIC AFFAIRS AND
LOBBYING
"Prescribed to Death"
National Safety Council with Ketchum, Energy BBDO, m ss ng p
eces, PHD, Flare BBDO and The Mill
BRONZE LION: USE OF EVENTS AND STUNTS
"Prescribed to Death"
National Safety Council with Ketchum, Energy BBDO, m ss ng p
eces, PHD, Flare BBDO and The Mill
Radio & Audio Lions
GOLD LION: RETAIL
"Holding It
Down"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
GOLD LION: RETAIL
"Rest in Grease"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
GOLD LION: RETAIL
"Twitter
Fingers"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF MUSIC
"Holding It
Down"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF MUSIC
"Rest in
Grease"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF MUSIC
"Twitter
Fingers"
Wendy's with VML, Spark Foundry, Six Course and Ketchum
Social & Influencer Lions
GOLD LION: COMMUNITY BUILDING AND
MANAGEMENT
"Talk Social to Me"
Wendy's with VML, Spark Foundry and Ketchum
SILVER LION: REAL-TIME RESPONSE
"Talk Social to Me"
Wendy's with VML, Spark Foundry and Ketchum
BRONZE LION: FOOD AND DRINKS
"Music
Liberates Music"
Bacardi with BBDO, OMD, Phantoscopic and Harrison &
Shriftman
BRONZE LION: PARTNERSHIPS
"Music
Liberates Music"
Bacardi with BBDO, OMD, Phantoscopic and Harrison &
Shriftman
BRONZE LION: SPONSORSHIP AND BRAND
PARTNERSHIP
"Music Liberates Music"
Bacardi with BBDO, OMD, Phantoscopic and Harrison &
Shriftman
Ketchum and its clients were shortlisted for 42 additional
awards across 13 Lions shows.
The Cannes Lions International Festival of Creativity was
established in 1954 and is generally viewed as the pinnacle of the
annual awards season for the global communications industry.
Ketchum's parent company, Omnicom Group, was named the Cannes
Lions' 2018 Holding Company of the Year, which is determined by
calculating the most shortlisted and winning entries among the
holding company's member firms.
For the second consecutive year, a Ketchum team represented the
U.S. in the Young PR Lions competition. Ketchum's Kelly Kenny, strategic and creative planner, and
Gabrielle Low, senior manager of
business development, competed for a brief on behalf of nonprofit
Amnesty International. In addition, for the eighth consecutive
year, Ketchum sponsored the Cannes Young Lions Marketers
Competition, designed to recognize talented young in-house
marketers, age 30 or under, working for client companies in 18
countries around the world. The Young Marketers had the opportunity
to showcase their ideas in front of industry leaders from top
global companies attending the Cannes Lions Festival.
About the 65th Cannes Lions International Festival of
Creativity, June 18 to 22, 2018,
Palais des Festivals, Cannes,
France
The International Festival of Creativity, also known as Cannes
Lions, is the world's leading celebration of creativity in
communications and encompasses Lions Health, Lions Innovation and
Lions Entertainment. Founded in 1954, the festival takes place
every June in Cannes, France. As
the most prestigious international annual advertising and
communications awards, over 40,000 entries from all over the world
are showcased and judged at the Festival. Winning companies receive
the highly-coveted Lion trophy, a global benchmark of creative
excellence, for Film, Print, Outdoor, Interactive, Radio, Design,
Product Design, Promo & Activation, Film Craft, Mobile and
Integrated advertising, as well as the best Media, Direct, PR,
Integrated, Creative Effectiveness, Creative Data, Innovation,
Entertainment and Music ideas. The festival is also the only truly
global meeting place for advertisers, advertising and communication
professionals. More than 15,000 delegates from 95 countries attend
a week-long program of exhibitions, screenings and talks by
worldwide thought leaders. As the networking and learning
opportunity of the year, Cannes Lions is the must-attend event for
anyone involved in brand communications.
About Ketchum
Ketchum is a leading global
communications consultancy with operations in more than 70
countries across six continents. The Holmes Report's
Creative Agency of the Year, Ketchum is the winner of 75 Cannes
Lions and an unprecedented six PRWeek Campaign of
the Year Awards. Ketchum partners with clients to deliver strategic
programming, game-changing creative and measurable results that
build brands and reputations. For more information on Ketchum, a
part of Omnicom Public Relations Group,
visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, fashion,
global health strategy and corporate social responsibility. It
encompasses more than 6,000 public relations professionals in more
than 330 offices worldwide who provide their expertise to
companies, government agencies, NGOs and nonprofits across a wide
range of industries. Omnicom Public Relations Group is part of the
DAS Group of Companies, a division of Omnicom Group Inc. that
includes more than 200 companies in a wide range of marketing
disciplines including advertising, public relations, healthcare,
customer relationship management, events, promotional marketing,
branding and research.
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SOURCE Ketchum