TD Clari empowers mobile banking app users
with details about their daily spending in a format that's as
familiar as texting with a friend; offers most personalized chatbot
experience among major Canadian banks
TORONTO, Jan. 8, 2019 /CNW/ - TD Bank Group (TD) today
launched TD Clari ("Clari"), a new chatbot integrated into the
bank's top-ranked mobile app that empowers customers with
in-the-moment personal spending insights and helps them make
everyday transactions. Clari provides a personalized experience for
customers by leveraging Kasisto's leading Conversational Artificial
Intelligence (AI) platform, KAI Consumer Banking.
The launch of Clari is part of TD's ongoing efforts to create
personalized, mobile-enabled experiences that help customers
feel confident about their finances. Clari empowers
customers with insights into their spending by using AI combined
with customers' own TD account and transaction data. Clari provides
quick, conversational answers to questions such as when your next
TD credit card payment is due or how much you spent at your
favourite retailer last month.
"Customer expectations are constantly evolving, and we
believe AI is key to creating exceptional, personalized experiences
and adding real value to our customers across our digital
properties," says Rizwan Khalfan,
TD's Chief Digital and Payments Officer. "TD's
investment in Conversational AI is part of our strategy to empower
customers with deeper insights into their financial decisions as
they make everyday purchases or prepare for big life
moments."
Clari complements the growing list of TD's digital services that
use customer data to create personalized experiences and build
customer confidence. TD's suite of mobile services already includes
TD MySpend for real-time spending tracking and financial
goal-setting, and TD for Me, a digital concierge that uses
geolocation technology to connect customers with mobile mortgage
specialists and helpful services like GO Train Line schedule
alerts.
"Clari is exciting because it combines the power of
Conversational AI with TD's customer-centric values and
designs," says Zor Gorelov, CEO
and Co-Founder, Kasisto. "Over time, Clari will continue to
evolve and do even more, ultimately helping to better predict needs
and prompt customers with deeper insights into their
finances."
In addition to providing personalized account and transaction
insights, Clari also provides responses to common questions
received by TD customer service teams, including inquiries about
nearby branch locations or exchange rates. If customers need
additional information, Clari can also connect them with a live
agent.
TD Canada Mobile App Wins on Customer Experience
The TD mobile app has consistently held the number one position
in the finance category on both the Google and Apple App stores
(Canada) and consistently ranks #1
among Canadian retail banking apps according to Silicon
Valley-based app analytics and market data firm, App Annie.
Among Canadian retail banking apps, according to App Annie, TD has earned the top spots across a
number of key metrics for a record 12 consecutive months,
including:
- Monthly active users
- Number of app downloads, which measures the rate of user
acquisition
- Average sessions per user, an indicator of engagement that
takes into account ease of use and functionality
- Favourable review scores
More recently, according to comScore, when it comes to average
monthly unique visitors, the TD Canadian mobile audience has
increased by 70 per cent year over year based on the monthly
averages May – July / Q3 2017 vs. Q3 2018.
Try Clari!
TD customers can try out Clari by downloading the TD mobile app
for iOS here. Easily find Clari in the app drop-down menu or at the
bottom of your app home screen and start chatting! (Android coming
soon).
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively
known as TD Bank Group ("TD" or the "Bank"). TD is the sixth
largest bank in North America by
branches and serves more than 25 million customers in three key
businesses operating in a number of locations in financial centres
around the globe: Canadian Retail, including TD Canada Trust, TD
Auto Finance Canada, TD Wealth (Canada), TD Direct Investing, and TD
Insurance; U.S. Retail, including TD Bank, America's Most
Convenient Bank®, TD Auto Finance U.S., TD Wealth (U.S.), and an
investment in TD Ameritrade; and Wholesale Banking, including
TD Securities. TD also ranks among the world's leading online
financial services firms, with more than 12 million active online
and mobile customers. TD had CDN$1.3 trillion in assets on October 31, 2018. The Toronto-Dominion Bank
trades under the symbol "TD" on the Toronto and New York Stock Exchanges.
SOURCE TD Bank Group