Game-Changing Model will be tested in Paris and
New York in 2019
The Procter & Gamble Company (NYSE:PG) today announced the
introduction of reusable, refillable packaging on some of its most
popular products as part of a new effort that aims to change the
world’s reliance on single use packaging and disposable waste.
Additionally, new “collect and recycle” circular solutions that
help eliminate waste were also introduced as part of a partnership
with LoopTM, a circular e-commerce platform developed by
international recycling leader TerraCycle. Many of P&G’s
largest global brands, including PanteneTM, TideTM, CascadeTM and
Oral-BTM will participate in this innovative platform later this
year.
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Pantene is introducing a unique bottle
made with lightweight, durable aluminum for its shampoo and
conditioner. (Photo: Business Wire)
Loop is a first of its kind global packaging and shopping
circular solution which aims to improve the environmental
performance and convenience standards compared to current
e-commerce solutions through packaging that is collected, cleaned,
refilled and reused. Loop also offers the option to collect used
products from consumers’ doorsteps for further recycling or reuse.
P&G was the first consumer products company to join Loop.
Announced at the World Economic Forum Annual Meeting in Davos,
Switzerland, this partnership further advances P&G’s Ambition
2030 sustainability goals and the Company’s ongoing commitment to
turning sustainable intentions into positive everyday actions.
P&G scientists and engineers have developed innovative
manufacturing, packaging and distribution solutions that will
delight consumers and make sustainable living easy for
participating consumers. Eleven P&G brands will be available in
Loop in one of three formats. The Loop system will be validated and
optimized through real in-market learning experiments beginning in
mid-2019 in New York and Paris.
Durable Packaging
Household favorites such as Pantene, Tide, Cascade and CrestTM
have designed new durable and refillable packaging, featuring
luxurious containers with new features and functionalities.
- Pantene is introducing a unique
bottle made with lightweight, durable aluminum for its shampoo and
conditioner.
- Tide, America’s #1 laundry
detergent, is participating in Loop with its Tide purclean
plant-based laundry detergent in a new durable bottle made from
stainless steel with a simple twist-cap and easy pour spout.
- Cascade, continually looking for
ways to make the dish cleaning experience better and
environmentally friendly, has developed a new ultra-durable
packaging for Cascade ActionPacs which enable consumers to skip the
prewash.
- Crest is driving sustainability
in Oral Care through new Crest Platinum mouthwash, a unique formula
that delivers fresh breath and stain prevention in a sustainable,
refillable glass bottle.
- ArielTM and FebrezeTM are
participating with durable, refillable packaging that is also
available in stores, testing a new direct-to-consumer refill and
reuse model.
Recycling Products
Refills
- Oral-B, the innovation
leader in Oral Care for more than 50 years will test circular
solutions for both its electric rechargeable and manual
toothbrushes. Oral-B CLIC, a new iconic design for manual
toothbrushes features a durable handle equipped with a unique
mechanism that allows consumers to only exchange the brush head.
The Loop platform will recycle used brush heads for both manual and
electrical brushes.
- GilletteTM and
VenusTM will provide premium travel packs as durable
packaging that the consumer will keep in addition to the handle.
The used parts and blades from these grooming products will be
collected from consumers for further recycling by TerraCycle.
Recycling Used Hygienic
Products
- PampersTM and
AlwaysTM will test collecting used hygiene products
from consumer homes for further recycling using ground-breaking
proprietary technology developed by Fater, a P&G and Angelini
Group Joint Venture. The technology turns used absorbent hygiene
products into secondary raw materials for higher value
applications.
“We are building on more than 180 years of innovation and
world-class consumer insight to enable responsible consumption at
scale,” said Virginie Helias, P&G’s Vice President and Chief
Sustainability Officer. “We’re proud to partner with TerraCycle as
the first CPG company to be part of this transformative program,
which is just one of the many ways we are delivering on our
Ambition 2030 goals to accelerate sustainable innovation and drive
circular solutions.
“The time to act is now. We are passionate about harnessing the
power of our global reach and the strength of our trusted global
brands to scale-up more sustainable solutions. Transformative
partnerships are key to achieve this mission as no one can succeed
alone,” she continued.
“We are happy to partner with P&G and other global brands,
retailers, infrastructure companies, and the World Economic Forum
to create a new way to more responsibly consume products,” said
TerraCycle CEO Tom Szaky. “Loop aims to not just eliminate the idea
of packaging waste but greatly improve the product experience and
the convenience in how we shop. Through Loop, consumers will be
able to responsibly consume products in specially-designed durable,
reusable or fully recyclable packaging. Through the power and reach
of trusted brands such as those of P&G we will be able to
change consumers' habits and achieve the scale required for the
model to achieve its objectives.”
How Loop Works
- SHOP: Consumers will go to the
Loop website or Loop partner retailer’s websites and shop for
trusted brands now redesigned to be packaging waste-free.
- RECEIVE: Consumers receive their
durable products in Loop’s exclusively designed state-of-the-art
shipping tote that eliminates the need for single-use shipping
materials like cardboard boxes.
- ENJOY: Consumers experience
elegance and convenience all while eliminating the idea of
throw-away packaging waste.
- PICK-UP: There is no need to
clean and dispose of the package; as consumers finish their
products, they place the empty package into one of their Loop
Totes. Loop will pick-up directly from their home.
- CLEAN: Loop’s team of scientists
has developed custom cleaning technologies so that each product may
be safely reused.
- REFILL, RECYCLE OR REUSE: Loop
promptly replenishes products as needed and returns the refilled
shipping totes to the consumer. If there is recoverable used
product such as diapers, pads, razors or brush parts, they will be
recovered to be reused or recycled.
P&G Products
Available via Loop
Pantene Our goal is to give more women more Great
Hair Days and we are continuously innovating and improving the
quality of our products and packages. This important solution can
help eliminate packaging waste all together with a shampoo and
conditioner bottle that commemorate our love for the oceans and
environment. We are partnering with TerraCycle Loop to help move
away from disposable plastic bottles to durable bottles and supply
chains with refilling systems, where the waste is never created.
These unique bottles, made with light but durable aluminum, is
designed to be cleaned, refilled and reused as part of the Loop
system and is consistent with our overall ambition and our aim to
be at the forefront of the industry.
Tide We know clean
matters – to you, your family and our planet, that’s why we created
Tide purclean: the first plant-based laundry detergent with the
cleaning power of Tide. This new Tide purclean bottle is made from
stainless steel, with a simple durable twist-cap and easy pour
spout. When you’re out of detergent, simply put the refillable
bottle in your Loop tote, and it will be cleaned, refilled and
ready to be used again. Formulated for your whole family, Tide
purclean is formulated without dyes and is gentle on sensitive
skin. The formula is made at a site that purchases renewable wind
power electricity and sends zero manufacturing waste to landfill,
making Tide purclean a planet-conscious choice that’s designed with
our future in mind. Lighten the load with Tide purclean.
Cascade Cascade® is continually looking for ways to make
your experience better and to ensure that it’s environmentally
friendly with our new ultra-durable packaging. When you’re out of
Cascade ActionPacs™, simply put the refillable bottle in your Loop
tote, and it will be cleaned, sterilized, refilled and ready to be
used again. Cascade Platinum ActionPacs™ clean 24-hour stuck-on
food so well, they enable consumers to skip the pre-wash. This can
save up to 15 gallons of water per dishwasher load. And, when
multiplied by all dishwasher users that pre-wash, this can save up
to 150 billion gallons of water each year in the United States
alone.
Crest Crest is leading the way to a more sustainable
innovation for mouthwash. Crest Platinum’s alcohol, peroxide and
paraben free formula freshens your breath and helps protect your
teeth from stains. Crest Platinum will be available in a beautiful,
refillable glass bottle topped with a stainless-steel cap and
protected by a silicone sleeve. Replenishment right to consumers’
doors means lugging around heavy mouthwash bottles can be a thing
of the past. Now that’s something to smile about.
Ariel We
know impeccable clean in the most compacted form matters – to you,
your family and our planet, that’s why we created Ariel Pods, our
most innovative detergent for an impeccable clean. We are now
offering a durable Ariel Pods’ family pack you can use again and
again. When you’re out of detergent, simply put the refillable pack
in your Loop tote, and it will be cleaned, sterilized, refilled and
ready to be used again. No more carrying detergent home from the
store, and no more packaging to discard once the laundry is done.
You can use Ariel 3in1 Pods even at low temperatures and get
Ariel’s impeccable clean. Made in France at a site that purchases
renewable wind power electricity and sends zero manufacturing waste
to landfill, Ariel Pods also contain 70% less water in the formula
vs. Ariel liquid detergent and are designed with our future in
mind.
.Always keep out of reach of children.
Febreze
Showcasing its continuous commitment to
the care for the environment, Febreze makes its latest innovation
called Febreze ONE in the US and Zero% in Europe available also via
Loop platform as it comes in packaging that is reusable and
recyclable. Febreze ONE/Zero% with no propellant and no heavy
perfumes can be used both on air & textile (fabric). With its
water based formula (90%) and a patented technology, using
Cyclodextrin, an ingredient derived from corn starch that traps
odors, it doesn’t just mask odors but neutralizes them and
eliminates them from the air. Febreze is already part of the
TerraCycle recycling program that has recycled more than 1,000,000
pieces of Febreze packaging from landfill around the world.
*Source: Internet survey, October 2017
France and United Kingdom, showing 63% of 221 respondents
Oral-B Oral-B, the innovation leader in Oral-Care for over
50 years will test circular solutions for both its electric
rechargeable and manual toothbrushes. It enters Loop with a
breakthrough re-invention of the manual-toothbrush category: Oral-B
CLIC, a new iconic design that reduces plastic waste through a
durable handle made out of a unique composite material, largely
based on premium minerals and equipped with the unique ClicFit™
mechanism that allows consumers to only exchange the brush head.
The Loop platform will in parallel recycle used brush heads for
both manual and electrical brushes.
Gillette For more than
115 years, Gillette has delivered precision technology and
unrivalled product performance – improving the lives of over 800
million men around the world. On Gillette Fusion5™ ProShield razor,
we will offer a premium razor travel case in place of our
traditional packaging, which consumers will be able to keep in
addition to their handle. One razor blade refill equals up to one
month of shaves, and once guys are ready for new blades, they can
return them in their Loop tote to be recycled.
Gillette
Venus
Gillette Venus, the world’s number 1
shaving brand for women takes another step that takes Gillette
Venus towards the brand’s vision of 100% recyclable or reusable
packaging as well as durable and sustainable product solutions that
delight women across the world. Gillette Venus is encouraging the
use of durable razor handles and blade supply chains with built-in
recycling systems. Introducing our latest innovation – the Venus
Platinum Extra Smooth razor. It features the first Venus metal
handle, ergonomically designed to boost control during shaving and
ensure durability for a long-lasting use in every woman’s beauty
routine. The cartridges are made with 5 high-quality blades
delivered in a reusable metal tin. When they are ready to be
changed, the blades can simply be put in the Loop tote, and Loop
will collect and recycle them, while women can order new ones.
Pampers and Always Pampers and Always are committed to
environmental sustainability and we believe we have a role to play
in reducing plastic waste and contributing to a circular economy.
We are pioneering a best in class recycling program of hygiene
products, including Baby diapers and Feminine Hygiene pads and
liners, to give used products a new life. Pampers and Always are
the world’s first absorbent hygiene brands that use Fater’s new
advanced technology to recycle diapers to higher value
applications. Fater is a joint venture of P&G and Angelini and
make Pampers and Always in Italy. Within Loop, we will test for the
first time this technology with selected consumers in France. A
durable and reusable bin for AHPs will be shipped to your doorstep
containing Pampers and Always products. The bin has been
specifically designed to serve multiple functions - hermetically
sealed and with carbon filter to obstruct odor, easy to manipulate
with a swivel top for convenience, and aesthetically designed to
fit into any home. Simply put your used diapers and pads in. When
your bin is full, you can request a pick up so that your bin gets
cleaned, sterilized and shipped back to you with new Pampers and
Always products. Your used absorbent hygiene products will be
directed to recycling facilities for processing.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
About TerraCycle
TerraCycle is an innovative waste management company with a
mission to eliminate the idea of waste®. Operating nationally
across 21 countries, TerraCycle partners with leading consumer
product companies, retailers, cities, and facilities to recycle
products and packages, from dirty diapers to cigarette butts, that
would otherwise end up being landfilled or incinerated. In
addition, TerraCycle works with leading consumer product companies
to integrate hard to recycle waste streams, such as ocean plastic,
into their products and packaging. TerraCycle has won over 200
awards for sustainability and has donated over $25 million to
schools and charities since its founding 15 years ago. To learn
more about TerraCycle or get involved in its recycling programs,
please visit www.terracycle.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190124005087/en/
Becky EastAssociate Director, H&K
StrategiesBecky.East@hkstrategies.com+442074933093
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