Pampers Kicks off New “Love the Change” Campaign with Adam Levine, John Legend & Chrissy Teigen to Celebrate Dads on Supe...
03 Febrero 2019 - 2:45PM
Business Wire
New Social Video Changes the Game on the
Important Role of Dads and #StinkyBootyDuty
While lots of people hope to be celebrating their winning team
this Super Bowl Sunday, Pampers, the #1 choice of parents*, is
rooting for “Team Dad” with a new video remix of John Legend’s
popular hit “Stinky Booty Duty.” The video debuts today starring
John Legend and his family – Chrissy, Luna and Miles – alongside
Adam Levine and his daughter Gio Grace, and celebrates the
important role dads play in their babies’ lives and kicks off
Pampers' new campaign “Love the Change.”
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190203005032/en/
(Photo: Business Wire)
“I am excited to be part of this celebration of dads with
Pampers,” said Adam Levine, dad of two. “Being a present and
hands-on dad is the most important thing to me. It has changed my
life being a dad and is honestly the most fun thing I've ever
done.”
Like John and Adam, many consider being a dad the most important
job they’ll ever have, but they don’t always feel the love for the
role they play. According to a recent Pampers study, 90 percent of
dads consider themselves to be “hands-on,” but more than half feel
like society places less value on dads’ parenting role. As millions
of families tune in to watch Super Bowl LIII together, Pampers
believes this is the perfect moment to celebrate the changing role
of dads and shine a spotlight on the unique bond they share with
their babies. This marks Pampers' first Super Bowl campaign.
“This special song between John and his daughter Luna struck
such a chord with dads and moms when we released the first Stinky
Booty Duty video. We’re proud to continue partnering with John, now
a second-time dad, who truly enjoys fatherhood and has embraced
every change that comes with it,” said Andre Schulten, Vice
President and General Manager Baby Care North America, Procter
& Gamble. “We couldn’t think of a more fitting way to celebrate
hands-on dads like John than by welcoming another fantastic dad,
Adam Levine, into the Pampers family and taking the Stinky Booty
Duty song to a whole new level on Super Bowl Sunday. Celebrating
dads is just the beginning of a meaningful future for our brand, as
we commit to helping parents to ‘love the change’ that comes with
life with babies. While every transition might not be always be
easy, Pampers wants to help parents and babies ‘love the change’
together.”
Watch the new #StinkyBootyDuty 2.0 video starring John, Adam and
Chrissy here and celebrate the hands-on dads you know using
#StinkyBootyDuty and follow @PampersUS on Instagram and
#LoveTheChange this Super Bowl Sunday.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help you and your baby ‘love the change’
together.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
*based on retail sales
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190203005032/en/
P&G Baby Care CommunicationsLaura Dressman,
513-482-0619Dressman.lp@pg.comorMSLGROUP (for Pampers)Alan Danzis,
917-580-0585Alan.danzis@mslgroup.com
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