P&G Acquires This Is L., One of the Fastest Growing Feminine Care Brands in the U.S.
05 Febrero 2019 - 8:05AM
Business Wire
P&G announced today its acquisition of This Is L., owner of
L. products, to meet growing consumer demands for period products
in the naturals segment. Its portfolio primarily includes
beautifully designed, high quality tampons, pads, liners and wipes
made with organic cotton.
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P&G announced today its acquisition
of This Is L., owner of L. products, to meet growing consumer
demands for period products in the naturals segment. (Photo:
Business Wire)
L. is a purpose-driven, inspirational brand with many
opportunities for future growth. For every L. product purchased, a
donation is made to improve product accessibility to girls and
women in need in the US and around the world.
“This acquisition is a perfect complement to our Always and
Tampax portfolio, with its commitment to a shared mission to
advocate for girls’ confidence and serve more women,” said Jennifer
Davis, President, P&G Global Feminine Care. “We feel this is a
strong union and together we can be a greater force for good.”
L. has experienced rapid growth, breaking barriers and making
their products available to consumers in more than 5,000 stores
across the U.S. With its donation program, the company is on track
to provide access to over 250 million products, bringing the
efforts to unprecedented scale. L. has taken a unique approach to
this program, increasing local access to products by working with
partners that provide tools such as pad manufacturing machines, to
not only make these products available to those who need them, but
also to fuel women’s entrepreneurship.
“Our strong growth has enabled us to stand in solidarity with
women in more than 20 countries,” says Talia Frenkel, CEO of This
Is L. “Our support has ranged from partnering with organizations to
send period products to Native communities in South Dakota, to
supplying pad-making machines to a women-led business in Tamil
Nadu. Pairing our purpose with P&G's expertise, scale and
resources provides an extraordinary opportunity to contribute to a
more equitable world.”
This acquisition will grow P&G’s Feminine Care business in
the naturals segment and accelerate growth for L. products while
continuing to support women and girls together.
About This Is L.:
L. is a leading natural feminine care brand in the United
States, responsible for rapid growth and overall category growth.
The brand provides thoughtfully designed products made with organic
cotton. For every L. product purchased, a donation is made to
improve product accessibility to girls and women in need. L. is
available in retail stores across the country, including Target and
CVS, as well as online at Amazon.com and thisisL.com.
About Procter & Gamble:
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20190205005592/en/
P&G Media:Jennifer Corso, corso.jj@pg.com
+1-513-983-2570Stefani Valkonen, valkonen.s@pg.com,
+1-513-627-6023
This is L. :Talia Frenkel, talia@thisisL.com
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