SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM
(NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty
rewards commerce platform that better connects consumers with
brands is using Watson Marketing to provide improved
personalized brand engagement experiences. BUCKiTDREAM's vision is
to utilize future intention data analysis to redefine the consumer
loyalty rewards industry, which struggles with low engagement
rates, inactive accounts and high liabilities from unredeemed
loyalty points – estimated at upwards of $5-10 billion for some major US loyalty
programs.
Driven by the emerging "Emotion Economy" trend as highlighted in
Watson Marketing's 2019 Marketing Trends Report, BUCKiTDREAM places
untapped emotional value on customer's individual dreams to usher
the "Dream Economy." This makes use of loyalty points to help
consumers experience their life aspirations faster.
Research from IRI Worldwide found that 74 percent of consumers
choose a brand based on a strong loyalty or discount program. The
pervasive challenges for many brand loyalty reward programs are the
deficient customer experience discovering reward opportunities, and
the lack of relevant personalization when presenting reward offers.
Watson Marketing uses artificial intelligence to analyze customer
data patterns, thereby providing actionable insights that provide
greater discovery and personalization to drive commerce
conversions.
"Establishing an emotive connection to a brand is the very
purpose of a loyalty rewards program, and yet ironically it is a
large missing piece across the industry," said Tim Carroll, CEO and founder, BUCKiTDREAM. "We
have created a global 'intention marketplace' where consumers can
share their dreams via the BUCKiTDREAM platform, which an
AI-powered martech stack is a critical element to connect consumers
with brands and we now have that with Watson Marketing."
BUCKiTDREAM's mobile platform enables a loyalty member community
to create their personal bucket list of aspirational travel
destinations, entertainment and life experiences to share with
friends, family and a global community. With cognitive tagging
matching offers with travel and entertainment aspirations,
BUCKiTDREAM makes content more discoverable to help increase
consumer engagement and loyalty rewards commerce conversion
rates.
Included within the Watson Marketing platform, BUCKiTDREAM will
utilize cloud-based content management system, Watson Content Hub,
and campaign management tool, Watson Campaign Automation, at scale
to orchestrate the key outcomes underlying the end to end commerce
platform.
BUCKiTDREAM's Future Intention Data is curated using
cutting edge technology and algorithms that unleash a new
digital platform to revolutionize intent based marketing for Brand
loyalty programs. This will be powered using AI personalization
technology by IBM Watson. The platform will provide a frictionless
and valuable customer experience for consumers to engage easily and
transparently. This unique differentiation leads to more value for
a brand's loyalty program, members and accretive transactions for
merchants, financial institutions and others.
"Today's marketing professionals are being tasked in ways unlike
ever before with the trend now heavily favoring those who embrace
new technologies such as AI to augment the discipline's
capabilities," said Inhi Suh,
General Manager, Watson Customer Engagement. "We're seeing
AI-powered martech helping startups such as BUCKiTDREAM quickly
achieve scale in unprecedented ways to demonstrate their VC
viability, and balanced against the constraints of available
resources in terms of budget, infrastructure and talent."
ABOUT BUCKiTDREAM
BUCKiTDREAM is an emotional
Engagement Solution (B2B2C) that delivers brand loyalty programs
around the world an emotional intelligence solution to unlock
member future purchase Intentions with permission in the right
context and environment. BUCKiTDREAM creates emotionally driven 1:1
relationship with loyalty members through leveraging an
individual's bucket list — the highest degree of loyalty program
members' intentions and value. By understanding a member on an
individual basis, brands discover their passions and future
purchase Intentions. Utilising this, loyalty programs can be more
relevant to create a truly emotive direct member relationship, by
helping them live their dreams. BUCKiTDREAM is mobile, IOS and
Android, featuring millions of dreams and short-form content that
make it super easy for a loyalty member to create their bucket
list.
About IBM Watson Marketing
A world leader in AI
software, services and technology for business, IBM has deployed
Watson solutions in thousands of engagements with clients across 20
industries and 80 countries. IBM Watson Marketing is an
omni-channel marketing automation and analytics platform with
purpose-built artificial intelligence for marketers. For more
information, visit https://www.ibm.com/digital-marketing.
Contacts:
Erik Mason
External Communications – IBM Watson Customer Engagement
erik.mason@ibm.com
508-208-6617
Jeff Rose
Harriman Partners for BUCKiTDREAM
jeff.rose@harrimanpartners.com
310-980-7700
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SOURCE IBM