Cascade Launches New Cascade Pure Essentials – Offering a Dependable Clean With a Simplified Formula
07 Marzo 2019 - 08:00AM
Business Wire
The Trusted Automatic Dishwashing Brand
Provides Consumers with a New Dishwashing Detergent Option That is
Free of Trade-Offs
When it comes to their household needs, consumers are
continually looking for products that they feel good about using
for themselves and for their family, but they’re also seeking items
that get the job done effectively and won’t let them down. They
look for products that don’t require trade-offs, even when it comes
to dirty dishes.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190307005149/en/
Cascade launches new Cascade Pure
Essentials - offering a dependable clean with a simplified formula.
(Photo: Business Wire)
With modern day families in mind, Cascade, a trusted dishwashing
detergent for over 65 years, has announced its newest product
offering, Cascade Pure Essentials. With a dependable clean and a
simplified formula, Cascade Pure Essentials is free of phosphates
and chlorine bleach, but chock-full of the power needed to get
dishes, glassware and silverware sparkling.
“The decisions consumers make at the shelf impact not only
themselves but their entire family,” said Kristine Decker, Brand
Director, North America Dish Care at Procter & Gamble. "We are
proud that with new Cascade Pure Essentials, we are providing folks
not only with an offering that they can feel good about but also
with an item that provides them with a reliable clean so they can
spend less time worrying about their dishes and more time focusing
on the pure essentials in their life – like spending quality time
with the ones that matter most."
Packing the same dependable clean found in every Cascade
ActionPacTM and formulated with biobased1 and other thoughtfully
selected ingredients, Pure Essentials is Cascade's ONLY dye-free
liquid detergent. The Pure Essentials formula even cleans baked-on
foods and is tough on stuck-on messes, which means you can skip
pre-washing at the sink, doing your part to help save water.
Perfumes in the formula are infused with essential oils that offer
a light citrus aroma in two refreshing scents: Lemon Essence and
Orange Blossom.
Cascade Pure Essentials is available at grocery, retail, home
improvement, mass merchandise stores, and e-retailers nationwide.
Pricing is at the sole discretion of the retailer. For more
information on the Cascade family of products, visit
www.cascadeclean.com.
To follow the conversation online, please use hashtag
#PureEssentials and follow Cascade on Facebook and
Twitter.
About Cascade
In 1953, Cascade entered the automatic dishwashing market with
claims of “spotless dishes” to the four percent of households with
dishwashers. The fast-moving world of household innovations was
just in its beginning stages, and Cascade stayed at the forefront
for the next 50 years by developing a range of automatic
dishwashing products perfect for a variety of families, needs, and
lifestyles. Today, with decades of experience and dishwashers in
more than 60-percent of households, Cascade continues to grow,
striving for immaculate dishes every time with its brilliant
automatic dishwashing powders, gels, pacs, and additives.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
1 1/3 biobased ingredients
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190307005149/en/
Marcy Duvert (US)Citizen
Relations212-613-4926Marcy.Duvert@citizenrelations.com
Procter and Gamble (NYSE:PG)
Gráfica de Acción Histórica
De Feb 2024 a Mar 2024
Procter and Gamble (NYSE:PG)
Gráfica de Acción Histórica
De Mar 2023 a Mar 2024