The Quicker Picker Upper and Dick Vitale Get a Taste of Tourney Time
18 Marzo 2019 - 8:27AM
Business Wire
Dickie V Adds His Colorful Commentary to
Snack-Sized Video Recipe Series by Bounty
Basketball Mayhem is in full swing, and Bounty, the Quicker
Picker Upper, is teaming up with Hall of Fame College Basketball
Analyst and recent Sports Emmy Lifetime Achievement Award honoree,
Dick Vitale, to put his signature spin on a recipe series designed
for the quick, impromptu nature of the tournament.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190318005481/en/
For the first-time ever, Vitale will take his legendary
commentating skills from basketball to bacon in a quick and
delicious Cheesy Broccoli Bacon Fritter recipe video that’s perfect
for watch parties.
The video is one of a two-part series in partnership with
BuzzFeed’s Tasty®, the world’s largest social food network that
makes cooking and food more accessible. Bounty and Tasty® are
launching the videos during this year’s Basketball Mayhem, a time
when family, friends and college alumni tend to gather quickly (and
sometimes unexpectedly) to cheer on their favorite teams.
“I’ve been a sportscaster for over 40 years, and Tourney Time
never gets old,” said Vitale. “The celebrations on and off the
court are awesome baby, and if I could join Bounty in providing
fans with some quick food inspiration for their celebrations, then
that’s a Big W!”
Check out the Bounty Twitter page to view the watch party-themed
videos, which will showcase Bounty prep, cooking and clean-up
hacks. Tasty®’s recipes are perfectly tailored to make throughout
the tournament – whether it’s at home, at a friend’s or at the
office.
“Tourney Time’s quick paced nature is a great place for the
Quicker Picker Upper to play,” said Jacques Hagopian, Bounty Brand
Director, Procter & Gamble. “And who better to celebrate the
surprising wins, upsets and all the spills and messes in between
than with Dickie V.”
The series will kick-off on Monday, March 18, 2019 on Bounty’s,
Tasty®’s and Dickie V’s social channels.
About Bounty
Procter & Gamble’s Bounty paper towels have been a leader in
household mess clean-up for over 50 years. The Quicker Picker
Upper’s superior design makes it 2x more absorbent compared to the
leading ordinary brand, so it’s no wonder why Bounty is the most
awarded paper towel*. Bounty offers a variety of quick, clean-up
tools for messes big and small, including paper towels and
napkins.
*based on online media awards for past 5 years
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About BuzzFeed
BuzzFeed is the world’s leading tech-powered media company, with
a cross-platform news and entertainment network that reaches
hundreds of millions of people globally. The company produces
articles, lists, quizzes, videos, original series; lifestyle
content through brands including Tasty®, the world’s largest social
food network; original reporting and investigative journalism
through BuzzFeed News; strategic partnerships, licensing and
product development through BuzzFeed Marketing; and original
productions across broadcast, cable, SVOD, film and digital
platforms for BuzzFeed Studios.
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version on businesswire.com: https://www.businesswire.com/news/home/20190318005481/en/
For Procter & GambleAngie Mcauliffemcauliffe.am@pg.comorFor
MSLGROUPJessica Spano, 646-500-7654Jessica.spano@mslgroup.com
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