NEW YORK, March 21, 2019 /PRNewswire/ -- Suzy, a
leading consumer insights platform that provides "actionable
insights at the speed of culture," asked U.S. consumers where they
are most likely to first hear about the latest in healthy food
trends. The results, powered by the platform's on-demand network of
more than one million consumers, may surprise you. Regardless of
their interest in health, all survey respondents are most likely to
hear about the latest in healthy food trends from their friends,
family or social media, as opposed to television, blogs, magazines
or online news sources.
Below are Suzy's in-depth findings on the ways consumers are
most likely to first hear about healthy food trends.
Suzy says healthy eaters are most likely to learn about the
latest healthy food trends via the following:
- Facebook – 17 percent
- Instagram – 15 percent
- Friends or Family – 13 percent
- Blogs – 8 percent
- Television – 8 percent
Non-healthy eaters are most likely to learn about the latest
healthy food trends via the following:
- Facebook – 20 percent
- Friends or Family – 19 percent
- Instagram – 10 percent
- Online News Sources – 10 percent
- Television – 10 percent
"These results highlight the power that the collective voice of
consumers has in today's marketplace," said Matt Britton, founder & CEO of Suzy. "When
social networks play a larger role in alerting consumers to healthy
food trends than traditional media outlets, you can see how
important it is to create products, packaging, brands and
advertisements that truly resonate with your target audience, and
inspire them to share the information with others."
Called the "Siri for brands," Suzy is a consumer intelligence
platform that unlocks critical consumer insights to help
organizations make better and more informed decisions—faster. Like
having a focus group right in your pocket, Suzy brings the voice of
real consumers directly to brands within minutes, so they can
better understand their customers.
The platform currently serves some of the biggest brands in the
world, including Coca-Cola, Procter & Gamble, Johnson &
Johnson, Citibank, Verizon, Nintendo and Nestle. These leading
companies validate critical assumptions with Suzy, so they can
focus on creating compelling new products, developing effective
marketing strategies, and validating direct offers that increase
conversions and drive growth.
This survey was conducted online within the United States by Suzy on survey was run
from Feb 27-28. This online survey is
not based on a probability sample and therefore no estimate of
theoretical sampling error can be calculated. To download the full
white paper with additional results, click here. For complete
survey methodology please contact Kyle
Kim-Hays at kylek@suzy.com.
For more information, visit suzy.com.
About Suzy
Founded in 2017, Suzy is a consumer
intelligence platform that connects brands directly with their
target audiences and helps them make better, more informed
decisions—faster. The platform enables organizations to target and
retarget any consumer segment, and to ask questions and get
insights within minutes. Customers typically receive 500 responses
in less than 60 minutes. Powered by an on-demand network of over 1
million users, Suzy is a perfect blend of art and science, giving
companies an unprecedented direct line of communication with their
customers instantly, in real-time. These insights result in
companies creating products people want, ideas people love and
offers people actually need. Learn more and chat with us at
asksuzy.com.
Media Contact:
April
White
aprilw@suzy.com
347.870.9402
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SOURCE Suzy