Alliance Members Will Gather for the First Time
and Engage with Fans via Interactive Footprint at Event Expo with
Streaming, Shaving Stations and Free Samples
Gillette (NYSE: PG), the world’s leading expert in men’s
grooming, today unveiled its plans for a one-of-a-kind fan
experience at TwitchCon Europe, which will take place in Berlin
from April 13-14, while further highlighting the Gillette Gaming
Alliance (GGA), a team of 11 Twitch streamers from 11 countries,
that was announced last month in partnership with Twitch.
“We are really excited to be heading to TwitchCon Europe, the
first event outside of the U.S., with our Gillette Gaming Alliance
members - some of the best streamers from around the world,” said
Jaweria Ali, Global Marketing Director at Gillette. “As a brand, we
are committed to sparking and contributing to positive change
through our ‘The Best Men Can Be’ efforts, and we are thrilled to
bring this important initiative to the Twitch community while
supporting our Alliance members and engaging with both esports and
gaming fans alike.”
The Gillette brand activation at TwitchCon Europe (located at
#F35) will include two streaming stations for Gillette Gaming
Alliance members and a shave station for grooming touch-ups where
both GGA members and fans can get shaves with SkinGuard razors, the
latest product innovation with new technology designed to address
skin sensitivity and prevent irritation for men. The activation
will also feature a curing station, a machine used as part of RZR
MKR to finalize customization on razors, plus some demos of the
Gillette Lab’s heated razor.
Additionally, Gillette will be sampling razors to fans, with
products such as Gillette Fusion Proglide with Flexball, which
feature blades Made in Berlin. Gillette will host meet and greets
with Gillette Gaming Alliance members, and gift them with a
customized razor handle. Fans can stop by from 9am to 8pm to check
out the fun offerings and receive free product samples.
As an extension of Gillette’s “The Best Men Can Be” campaign,
the brand will leverage the Gillette Gaming Alliance to raise funds
for charities, in the interest of supporting organizations that
help men achieve their personal “best.” Members of the Alliance
that choose to participate will
dedicate their livestream to select charities, and Gillette will
match the funds raised by the steamers from their fans, with all
proceeds going to the designated partners.
“Twitch is delighted to have our global partners at Gillette
play a presenting role in our historic, first TwitchCon event in
Europe,” said Nathan Lindberg, Sr. Director Global Sponsorships at
Twitch. “To have a globally recognized, blue chip brand bring
together influencers from across the globe to our inaugural event
is exactly how we define partnership.”
To stay up-to-date on the Gillette Gaming Alliance, including
upcoming news and events, be sure to follow the streamers at:
- CourageJD (USA):
https://www.twitch.tv/couragejd
- CiccioGamer89 (Italy):
https://www.twitch.tv/cicciogamer89
- IzakOOO (Poland):
https://www.twitch.tv/izakooo
- Daigothebeastv (Japan):
https://www.twitch.tv/daigothebeastv
- Jovirone (Brazil):
https://www.twitch.tv/jovirone
- Dendi (Russia):
https://www.twitch.tv/dendi
- b0aty (UK):
https://www.twitch.tv/b0aty
- MarkiLokurasY (Spain):
https://www.twitch.tv/markilokurasy
- Yapyap30 (South Korea):
https://www.twitch.tv/yapyap30
- Mithrain (Turkey):
https://www.twitch.tv/Mithrain
- Papaplatte (Germany):
https://www.twitch.tv/papaplatte
Gillette also has a strong presence in Berlin and the country of
Germany. For over 80 years, Gillette has been deeply rooted in
Berlin and manufactures in the Gillette factory, south of
Tempelhofer Feld. Today, more than 800 employees work for Gillette
in Germany. Gillette Germany has been producing groundbreaking
innovations here since 1937, including the best Fusion5 shaving
systems.
For additional information, please visit Gillette’s official
website and social media pages including: Twitter and Facebook.
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Twitch:
Launched in 2011, Twitch is a global community that comes
together each day to create multiplayer entertainment: unique,
live, unpredictable experiences created by the interactions of
millions. It brings the joy of co-op to everything, from casual
gaming and world-class esports to anime marathons, music, and art
streams. Twitch also hosts TwitchCon, the biggest community event
of the year, where tens of thousands of people come together to
celebrate and connect with others who share their interests and
passions. We’re always live at Twitch. Stay up to date on all
things Twitch on Twitter and on our Blog.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190411005702/en/
Kristyn Brown, 212-796-9861Kristyn.Brown@ketchum.com
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