If You’re Feeling Stressed, a New Study Says, “Start Cleaning!”
15 Abril 2019 - 07:50AM
Business Wire
Want to boost your mood this spring? Get cleaning - seriously!
In addition to having a fresh and organized space, cleaning has
been proven to improve your mood and give you a rush of adrenaline,
according to the new Cleaning Rush Study by Mr. Clean. So grab your
cleaning caddy and rock out while you clean your way to feeling
good.
Cleaning may not be the first thing that comes to mind when you
want to de-stress, but the Study found that 100 percent of
participants agreed that cleaning provides peace of mind and a
sense of control over one’s environment, while 82 percent strongly
agreed they like to admire their work after a good clean, and 81
percent felt a sense of accomplishment when they finished the task.
In fact, after cleaning, participants reported feeling more
determined, inspired and proud, and less jittery, nervous and
hostile. Now that’s something to clean to!
Now, for a little bit of the science. The Cleaning Rush Study
measured the Galvanic Skin Response (GSR) and Heart Rate (HR) --
both automatic bodily responses that happen without control among
Study participants while they completed various cleaning tasks.
While cleaning, changes in both GSR and HR were observed as being
driven by factors such as emotional enthusiasm and excitement. This
revealed that the act of cleaning results in an adrenaline rush,
much like the feeling people have when watching a simulated,
high-intensity activity or sporting event.
“Cleaning anything, whether it’s wiping smudges off your fridge
or removing greasy build up from your car’s wheels, can boost your
mood and give you a sense of pride for a job well done,” said Dr.
Jennifer Hartstein, clinical psychologist. “This positive mental
boost can lead to an increased desire to continue cleaning and
ultimately results in a truly satisfying experience that leaves the
cleaner feeling accomplished.”
You know those times when you plan to clean one room, but then
clean your whole place? That rush is real and two-thirds (66
percent) of Study participants strongly agreed that they often
cleaned more than they originally set out to. In fact, during the
Study 82 percent of the participants agreed to clean an optional
sticky kitchen mess that hadn’t been on their original task
list.
“At Mr. Clean, we’ve always known that cleaning can be fun and
help boost your mood, which is why we’re constantly looking for
ways to innovate our product offerings,” said Christine Flaherty,
Brand Manager, Mr. Clean. “Our two newest products, the Magic
Eraser Sheets and Clean Freak Spray, tackle hard to reach spaces
for a more complete clean.”
Mr. Clean Magic Eraser Sheets and Mr. Clean Clean Freak Deep
Cleaning Mist can be found at major retailers everywhere, so there
is never an excuse to not get cleaning! Share your top cleaning
moments that have you feeling the cleaning rush on social media
using hashtags #MrClean and #MrCleanMagicEraser.
For more information about the Mr. Clean family of products,
visit www.mrclean.com, www.facebook.com/mrclean,
www.twitter.com/realmrclean, or www.youtube.com/mrclean.
About the Cleaning Rush
Study
The Mr. Clean Cleaning Rush Study was conducted in partnership
with Ipsos Public Affairs in August 2018 and these are some of its
findings. Using a Shimmer, a small, medical grade wearable device
to record Galvanic Skin Response (GSR) and Heart Rate (HR) the
Biometric response of 62 adults between the ages of 25 and 45 with
a neutral to positive attitude toward cleaning were tracked while
they performed various cleaning tasks around a kitchen. For the
full report, visit: www.ipsos.com.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
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Mr. Clean Media
Contact:Amara
Saputoamara.saputo@citizenrelations.com212.613.4914
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