P&G Aims to Cut Plastic Packaging For European Fabric-Care Brands
24 Abril 2019 - 7:46AM
Noticias Dow Jones
By Dieter Holger
Procter & Gamble Co. (PG) said Wednesday that it will cut
30% of plastic packaging from its European fabric-care brands by
2025.
The company said that by 2025, the brands, which include Ariel
and Lenor, will cut the equivalent of more than 15,000 metric tons
of plastic a year from 2018 levels.
Meanwhile, the company is aiming for 100% recyclable packaging
use for the brands by 2022, it said.
"We're determined to drive a step towards circularity, so that
no plastic from our brands' packaging finds its way into the oceans
or landfill," Volker Kuhn, vice president of fabric care at
P&G, said.
P&G didn't immediately respond to a request for comment on
whether the company has a similar plan for its fabric brands in the
U.S.
Write to Dieter Holger at dieter.holger@dowjones.com;
@dieterholger
(END) Dow Jones Newswires
April 24, 2019 08:31 ET (12:31 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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