BEIJING, May 10, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China today launched the iQIYI Kiwi Talent
Agent Plan ("the Plan") at its 2019 World Conference. Spanning
talent hunting, cultivation and promotion, the Plan leverages the
full potential and resources of iQIYI's platform, tailor-made
content, online and offline entertainment activities and commercial
endorsements to create a talent agent ecosystem that will enable
the success of artists, benefit partners, and create a new talent
agent model for the internet era.
With iQIYI's strong track record in self-produced content, new
artists will gain visibility in a variety of iQIYI's online and
offline events, as well as opportunities to participate in all
types of variety shows and new dramas. iQIYI also provides artists
with extensive publicity channels leveraging its main website,
multiple independent apps and
publicity channels, to help artists create diversified positioning
and increase interaction with fans. Underpinned by iQIYI's robust
technology and AI capability, artists participating in the Plan
will also join iQIYI's Yihui system, which helps to digitize
artists' information and match them with the most suitable content
and characters.
According to 2018 China Talent Agent Industry Trend Insight
Report, the market size of online advertising, digital music,
movies, online video and other fields have experienced significant
growth. From 2014 to 2018, the online video market grew 3.5 times,
from 24.9 billion yuan to
112.9 billion yuan and the number of
online video users in China
reached 610 million, up 41% from the same period last year, with
230 million of them being paid users.
"The surging growth in China's
online viewing community and their demand for quality content have
created significant opportunities for artists in the internet and
mobile era, as well as the talent industry. iQIYI is well
positioned to promote the development of the industry by sharing
our resources and capability with our partners," said Wang Xiaohui, President of Professional Content
Business Group (PCG) and Chief Content Officer of iQIYI.
"We are very excited to announce iQIYI's new Talent Agent Plan,"
added Leon Chen, Senior Vice
President of iQIYI. "As an entertainment company powered by
technology and innovation, iQIYI looks forward to creating a new
cooperation model and ecosystem with our partners, leveraging our
premium-quality content and advanced AI technology."
Since the launch of the "White Swan Plan" in 2017, iQIYI has
gained extensive experience in nurturing young actors and artists
in the entertainment industry. With the success of its own variety
shows and dramas such as The Rap of China, Idol Producer, Hot-Blood
Dance Crew, With You and Tientsin Mystic, iQIYI
has successfully produced many household names among Chinese
audiences. Over the years, iQIYI has successfully joined resources
along the value chain working closely with talent agencies,
internet KOLs, colleges and universities, as well as the platform's
high-quality self-made talent show programs.
The Plan was announced during the Talent Agent Forum of the 2019
iQIYI World Conference, which is the industry's first ever forum
focused on this subject. The Forum attracted a number of leading
senior professionals from the industry including Wang Xiaohui, president of Professional Content
Business Group (PCG) and Chief Content Officer of iQIYI;
Leon Chen, senior vice president of
iQIYI; Gu Shuhang, CEO of CAA China; Du
Hua, founder of Yuehua Entertainment; Gao Shouzhi, president
and founder of EntGroup; Huang Bin, founder and chairman of Weifeng
Entertainment; Liu Tao, CEO of
SoWonderful Media Co.Ltd. and Liu Tianchi, founder of Liu Tianchi
Performance Workshop.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please visit http://ir.iqiyi.com
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SOURCE iQIYI, Inc.