Bidstack Group PLC New Codemasters' Game - GRID
22 Mayo 2019 - 02:12AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
22 May 2019
RNS Reach
22 May 2019
Bidstack Group PLC ("Bidstack or "the Company")
New Codemasters' Game - GRID
Further to its announcement on 6 December 2018, Bidstack Group
plc (AIM: BIDS.L), the native in-game advertising group, is pleased
to announce that it will be providing native in-game advertising
within Codemasters' forthcoming GRID game, scheduled for launch by
Codemasters on 13 September 2019.
The fourth game in the series, GRID will be available on
PlayStation4, the Xbox One family of devices including the Xbox One
X and Windows PC (DVD and via Steam). GRID delivers racing action
in some of the world's most famous city streets and race circuits
providing considerable scope for native in-game advertising.
Bidstack's technology will enable advertisers from across the
world to programmatically place relevant brand awareness
advertising on trackside billboards in the game. Advertisers will
be able to reach players and target advertising based on their
demographic profiles.
James Draper, CEO of Bidstack, said, "We are pleased to be able
to disclose that we will be providing native in-game advertising
within GRID, our second Codemasters title. As our relationship with
Codemasters continues to grow, we are proud to give advertisers the
opportunity to reach the true motorsport fan, via the trackside
billboard space within this stunning game. It continues to be a
pleasure to work with Codemasters, a AAA rated games developer, and
we look forward to continuing our great work together."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
Spark Advisory Partners
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
Alma PR
Josh Royston/ Sam Modlin +44 (0)203 405 0205
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games across multiple video games
platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers (on the
supply side), and advertising agencies, brands and programmatic
advertising platforms (on the demand side). Bidstack contracts
exclusive access to the native in-game advertising space within
video games from their developers or publishers and sells that
advertising space either direct to specific brands and their
agencies or through programmatic advertising platforms.
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END
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May 22, 2019 03:12 ET (07:12 GMT)
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