BEIJING,
June 17, 2019 /PRNewswire/ -- iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
announced that it has reached a strategic partnership in content
distribution with Malaysia's
biggest pay-television service provider, Astro Malaysia
Holdings Bhd ("Astro"). Based on the foundations
of current cooperation on content distributions,
iQIYI will expand its footprint to Malaysia by launching an iQIYI content channel
with Astro under a new partnership, aiming
to integrate and bring more exciting
and high-quality contents to Malaysia through Astro's platform.
"We are delighted that Malaysian users love the content of iQIYI
and Astro. We hope that the partnership will be even more refined
to meet the needs of users, as bringing benefits to users is
iQIYI's original purpose and goal," says Yang Xianghua, iQIYI
President of Membership and Overseas Business Group.
"We are excited about the incredible opportunity that iQIYI
presents in technology leadership and content innovation. This
partnership enables us both to leverage on the strength of our
brands and skillsets to extend our reach in the content world which
is increasingly personalized and digitalized," said Henry Tan, CEO of Astro.
So far, several high-quality iQIYI original dramas and variety
shows, such as Story of Yanxi Palace, The
Golden Eyes, The Legend of White
Snake, Tang Dynasty Tour, The Rap of
China, Hot-Blood Dance
Crew, Qing Chun You
Ni and more, are broadcasted on Astro's platform and
have attracted the love and attention of local audience in
Malaysia. Under this new strategic
partnership, Astro will obtain more quality content
from iQIYI. A list of new programs including The Rap
of China 2019, Sword
Dynasty, The Files of Teenagers in the Concession,
and many more iQIYI original content will also be brought to
the Malaysian market through Astro.
In recent years, iQIYI has launched many highly popular original
works, such as Story of Yanxi Palace, The Golden
Eyes, The Thunder, The Rap of China, Hot-Blood Dance Crew,
which were also distributed in overseas markets. In
2018, Story of Yanxi Palace was distributed
to over 90 countries and regions and became the most
searched TV drama on Google for 2018. In 2019, iQIYI's original
content including The Golden Eyes, The Legend
of White Snake and more have been distributed to
major countries and regions.
Astro is a content and consumer company in Malaysia, covering TV, radio, e-commerce, and
more. It has Malaysia's biggest
pay-television network, free TV service 'NJOI Prepaid', radio
service 'Astro Radio', OTT platform 'Astro GO' and 'NJOI Now', and
e-commerce platform 'Go Shop'.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service in
China. Its corporate DNA combines
creative talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as well
as a comprehensive library of other professionally-produced
content, partner-generated content and user-generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature,
e-commerce, etc.
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SOURCE iQIYI, Inc.