New Research Equips Global Dermatologists with
Data Benefiting Male Patients by Shedding New Light on Male
Adolescent Skin While Offering New Solutions to Address the Most
Pressing Shaving Issue for Men of Color
Gillette presented new clinical research at the 24th World
Congress of Dermatology (WCD) in Milan aimed at equipping global
dermatologists with information and answers related to questions
and shave-related skin problems men face such as sensitive skin and
razor bumps. With scientific evidence from two clinical studies and
several other research studies, Gillette showed how the comfort of
the Gillette SkinGuard* razor is transformative for men who are
affected by these skin problems, not just by improving the skin's
appearance, but also by bringing emotional and social benefits.
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“At Gillette, we have always focused on attaining a deep
understanding of men, their shaving needs, their facial hair and
importantly their skin. This was our third time participating in
the World Congress of Dermatology and we were delighted to be
sharing our new research findings and razor innovations at this
distinguished forum. We are convinced these new insights and
clinical data will offer dermatologists new perspective that will
be helpful in their practice and will benefit their male patients,
including those who are new to shaving,” said Troy Nimrick, R&D
Director, P&G Grooming.
Gillette presented findings from two clinical studies and
several other research findings:
One study focused on men with sensitive skin. Once
believed to be just a female issue, more than half of men today
report having sensitive facial skin and not being able to shave as
frequently as they want to because of this. Shaving is a challenge
for men with sensitive skin and they typically experience one or
more symptoms of shaving irritation. Many men skip shaving or
carefully plan their shave to give their skin a rest as they
recover from these symptoms.
Gillette recruited men with self-assessed sensitive skin and
asked them to shave daily with Gillette SkinGuard during a 28-day
period. At the end of this study, the men showed significant
improvements across all the measured irritation endpoints,
including dermatologist evaluated visual symptoms (such as redness
and dryness) as well as subjective sensory symptoms of burning,
itching, stinging, tightness and tingling. These findings support
the recommendation of Gillette SkinGuard for men who suffer from
sensitive skin, even those who want to shave daily and who may
previously have struggled to find a razor that felt comfortable
enough.
Another study focused on men who suffer from razor bumps,
a condition also known as Pseudofolliculitis barbae (or
PFB), which is one of the most common shave-related skin
problems amongst men of African ancestry due to the coarseness and
extreme curl of their facial hair. A new clinical study conducted
by Wake Forest University among men who are suffering from PFB
shows how the incidence of razor bumps was reduced by more than 60
percent after 12 weeks of daily shaving with Gillette SkinGuard.
Moreover, not only did the skin's appearance significantly improve
during the course of the study, but the improvements also prompted
emotional and social benefits such as feeling more attractive and
confident and more comfortable getting closer to others.
Gillette also conducted new research amongst adolescents from
around the world, which was also revealed at WCD.
An online survey amongst
3,738 males aged 16-21 years from eight countries (US, UK, Germany,
Brazil, China, India, Japan and Australia) showed adolescence can
be accompanied with feelings of confusion and embarrassment, that
the majority of adolescents tried shaving at or before the age of
16 years old, which coincides with the age where many adolescents
have spots or acne. The study further revealed that there is a big
need for more information on how to shave, especially as many
experience skin irritation and nicks when they first try to shave
and almost 1 in 3 (30%) had no help with their first shave.
In a shaving study amongst
16-20 years old with self-assessed sensitive skin and visible
signs of acne, panelists overwhelmingly rated Gillette
SkinGuard highly for its in-shave and post-shave comfort benefits
and preferred it versus their normal razor. This demonstrates that
Gillette SkinGuard can offer a new and unique shaving solution for
the delicate skin of adolescent males who are learning to
shave.
Gillette SkinGuard is a razor designed to help stop irritation
and is clinically proven for sensitive skin. It features an
entirely new razor design, with a SkinGuard technology bridge
element that separates two low-cutting force blades, which are
optimally positioned versus the skin. For more information, visit
www.gillette.com.
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
*Known as SkinGuard Sensitive in the UK
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190618005298/en/
Ahmed Rizk, Gillette(857) 777-6129rizk.aa@pg.com
Joe Guarino, MMK+(646) 935-4150joseph.guarino@ketchum.com
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