NTT DOCOMO to Join Mobile Payment Alliance (MoPA) of Merchant Stores Established by LINE Pay and Merpay
03 Julio 2019 - 9:10PM
JCN Newswire (English)
LINE Pay Corporation, Merpay Inc. and NTT DOCOMO, INC. have
signed a letter of intent for a business alliance to make cashless
transactions more widely available. In addition, DOCOMO will join
the Mobile Payment Alliance (MoPA), an alliance of merchant stores
established by LINE Pay and Merpay to further popularize cashless
payments in Japan.
About the business alliance
Through this business alliance, the three companies will promote
the introduction of their mobile payment services, LINE Pay,
Merpay, and d BaraiTM, to stores and businesses. Each plans to make
their own app capable of handling QR code scanning and payments for
the other two partners' merchant-presented mode (MPM) code(1)
payment services. Businesses only need to set up a QR code from any
one of the three services to begin accepting payments from users of
all three, reducing both the burden of implementing a new system
and enabling acquisition of many potential new customers. Users
will also benefit from being able to use their chosen payment
method at more stores.
With DOCOMO joining MoPA, the companies anticipate that DOCOMO's
nationwide network of sales resources will further increase the
number of merchants. Additionally, the three companies expect to
mutually benefit from introducing the others' payment services to
current merchants of their own service.(2) By bringing the three
companies and their large userbases together, the alliance
envisions an even more convenient experience for both consumers and
merchants.
(1) Payment method in which users scan the store's QR code with
their smartphone to pay for their purchase.
(2) Information on current LINE Pay and Merpay merchants will be
provided separately.
About the Mobile Payment Alliance (MoPA)
As cashless transactions have become increasingly popular
throughout Japan, the number of businesses entering the mobile
payment market has become what has been described as "all out
chaos." The countless options offered by smartphone payment
businesses in particular has placed a bigger burden on merchants
and made operations more complicated, confusing not just consumers
but also impeding the development of a cashless society. It is
against this background that LINE Pay and Merpay made two
announcements in March 2019: the formation of a business alliance
to accelerate cashless services in Japan, and plans to set up a
merchant alliance named the Mobile Payment Alliance (MoPA). While a
tentative name at the time of the announcement, the name Mobile
Payment Alliance became official, and a new logo conceived to
symbolize the alliance's aim of promoting cashless transactions.
Depicting four smartphones, the logo represents cooperation between
smartphone payment providers in spurring on a cashless future.
The two companies have begun business cooperation between LINE Pay
and Merpay, and are currently developing a feature that enables
merchants to accept payments from users on both sides, so long as
either the LINE Pay or Merpay merchant-presented mode (MPM) code(3)
payment service has been set up. In future, Merpay and LINE Pay aim
to expand the partnership by encouraging other payment service
providers in favor of the alliance's goals and purpose to join.
Initiatives so far
LINE Pay Corporation has been providing its digital wallet service
LINE Pay to users in Japan and overseas since December 2014. In
November 2018, the company teamed up with Chinese service WeChat
Pay, Korean service NAVER Pay, and the LINE Pay services in Taiwan
and Thailand, and announced the formation of the LINE Pay Global
Alliance to connect users with Japanese merchants. Under the
alliance, the aim is to make LINE Pay into the number one domestic
payment service for inbound tourists. Efforts to achieve the
alliance's concept both domestically and abroad have already begun
in earnest, with this month seeing LINE Pay begin a service
partnership with NAVER Pay, and forming a new partnership with
Korean payment service Payco.
Merpay Inc. launched its mobile payment service Merpay in February
2019. Not only has Merpay been expanding its userbase since, but
has also been driving its strategy of "openness" by forming
partnerships across different industries -- all aimed at rapidly
establishing a cashless society in Japan. To date, it has already
signed letters of intent with Mitsui Sumitomo Card, KDDI, and
JCB.
NTT DOCOMO, INC. released its mobile payment service "d Barai" in
April 2018. Since then, it has been leveraging the advantages of
its "d POINT" loyalty program to increase the number of merchants
and expand its service lineup. From autumn 2019, the company plans
to add a wallet feature (allowing users to send money) and a mini
app which can access to merchant's services without leaving the d
Barai app.
About NTT DOCOMO
NTT DOCOMO, Japan's leading mobile operator with over 77 million
subscriptions, is one of the world's foremost contributors to 3G,
4G and 5G mobile network technologies. Beyond core communications
services, DOCOMO is challenging new frontiers in collaboration with
a growing number of entities ("+d" partners), creating exciting and
convenient value-added services that change the way people live and
work. Under a medium-term plan toward 2020 and beyond, DOCOMO is
pioneering a leading-edge 5G network to facilitate innovative
services that will amaze and inspire customers beyond their
expectations. DOCOMO is listed on the Tokyo Stock Exchange (9437).
https://www.nttdocomo.co.jp/english/.
Source: NTT DOCOMO
Contact:
NTT DOCOMO
International PR
Public Relations Department
Tel: +81-3-5156-1366
Fax: +81-3-5501-3408
Copyright 2019 JCN Newswire . All rights reserved.
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