SAN FRANCISCO, July 12, 2019 /PRNewswire/ -- Salesforce
[NYSE: CRM], the global leader in CRM, today announced that
Salesforce was named a leader by Forrester Research in its report,
The Forrester Wave™: Data Management Platforms, Q2 2019.
Salesforce's Data Management Platform (DMP), Audience Studio, is
part of the Salesforce Marketing Cloud, which enables marketers to
know, personalize and engage their customers across every
touchpoint. Audience Studio provides marketers with a platform to
capture customer data, segment audiences with Einstein AI for
engagement across all channels and gain a better understanding of
customer preferences.
"The combination of customer expectations for personalization
and transparency when it comes to their data is the reality for
today's marketers," said Bob Stutz,
CEO of Salesforce Marketing Cloud. "Marketing Cloud Audience Studio
provides built-in consumer consent controls, advanced audience
segmentation with the power of Einstein and extends activation
beyond programmatic advertising to all digital marketing
channels."
Salesforce Marketing Cloud is the leading digital marketing
platform. With Salesforce Marketing Cloud, marketers can know their
customers, personalize marketing with Einstein, engage with them
across email, mobile, social digital advertising and more, and
analyze the impact to improve campaign performance.
Additional Information
- The Forrester Wave™: Data Management Platforms, Q2 2019 is
available here.
- To learn more about Salesforce Marketing Cloud, please visit:
https://www.salesforce.com/products/marketing-cloud/overview/
Connect with Salesforce
- Follow @salesforce and @marketingcloud on Twitter
- Like Marketing Cloud on Facebook:
https://www.facebook.com/MarketingCloud/
About Salesforce
Salesforce, the global CRM leader, empowers companies to connect
with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/salesforce-named-a-leader-in-data-management-platforms-by-independent-research-firm-300883894.html
SOURCE Salesforce