TIDMBIDS
RNS Number : 5054J
Bidstack Group PLC
19 August 2019
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is considered to
be in the public domain.
19 August 2019
Bidstack Group PLC ("Bidstack" or "the Company")
Collaboration with Epic Games' Unreal Engine
Bidstack to launch in-game ads plugin in collaboration with Epic
Games' Unreal Engine
Bidstack Group plc (AIM: BIDS.L), the in-game advertising group,
is pleased to announce a new collaboration with Epic Games, Inc.'s
Unreal Engine, enabling video game developers to monetise their
titles by creating advertising space within their currently live
and soon-to-be-launched games, via a new Bidstack plugin.
The Unreal Engine is a complete suite of video game creation
tools developed by Epic Games, the video game and software
development company behind some of the biggest titles in video
games including Fortnite, Rocket League and Gears of War.
Game developers creating games using the Unreal Engine often use
third party plugins to add effects to their games. The
soon-to-launch Bidstack plugin, will give such developers full
control to identify and define areas within their games through
which they could make native in-game advertising available. This
could be any appropriate surface from virtual outdoor billboards
and sporting pitch-side hoardings to decal stickers on the sides of
vehicles or prints on a character's clothing. Developers will also
be able to retro-fit advertising opportunities into existing games,
creating a new revenue stream for their back catalogue.
The Bidstack plugin will mean that in future when a game using
the Unreal Engine, which has passed Bidstack's stringent brand
safety checks is published, all new advertising inventory contained
within that title will automatically become available to
advertisers to buy programmatically through Bidstack's growing
network of demand side platforms ("DSPs"), including Xandr Invest
(previously known as AppNexus) with which Bidstack is already
working.
James Draper, Bidstack's CEO commented:
"Our collaboration with Epic Games and their Unreal Engine team
provides Bidstack with a frictionless opportunity to scale.
Previously it was necessary for us to form relationships with games
developers on a one-by-one basis. We will continue to do this, but
growth from this strategy alone takes time.
Our new arrangement with Epic's Unreal Engine enables developers
of all sizes, by adding Bidstack's technology to their game, to
open their ad inventory to global media buyers and potentially
attract advertising revenue from the world's leading brands.
This collaboration with Epic also gives advertisers an expanded
access point to the gaming community, making it even more
attractive to advertisers seeking to reach gamers, at a time when
revenues from video games are larger than music and video
combined."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
SPARK Advisory Partners Limited (Nomad)
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Peterhouse Capital Limited (Broker)
Eran Zucker/Lucy Williams/Duncan Vasey +44 (0) 20 7409 0930
ENDS
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
About Unreal Engine
Epic Games' Unreal Engine technology brings high-quality games
to PC, console, mobile, AR and VR platforms. Creators also use
Unreal for photorealistic visualization, interactive product
design, film, virtual production, mixed reality TV broadcast and
animated entertainment. In 2014 the Unreal Engine was named the
"most successful videogame engine" by Guinness World Records.
About Epic Games
Epic Games is an American video game and software development
company which was founded by Tim Sweeney in 1991. Epic Games is the
creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the
Infinity Blade series of games. Epic's Unreal Engine technology
brings high-fidelity, interactive experiences to PC, console,
mobile, AR, VR and the Web. The Epic Games store offers a
handpicked library of games.
While Sweeney remains the majority shareholder, Tencent acquired
an interest of approximately 40% in 2012. Following the release of
Fortnite Battle Royale in 2017, Epic Games gained additional
investments that enabled it to expand its Unreal Engine offerings,
establish esport events around Fortnite, and launch the Epic Games
Store. As of 2018, Epic Games has an estimated US$15 billion
valuation.
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END
MSCCKCDQKBKDNFD
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