Bidstack Group PLC New contract with The Trade Desk (6140K)
29 Agosto 2019 - 10:01AM
UK Regulatory
TIDMBIDS
RNS Number : 6140K
Bidstack Group PLC
29 August 2019
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is considered to
be in the public domain.
29 August 2019
Bidstack Group PLC ("Bidstack or "the Group")
New contract with The Trade Desk
Bidstack Group plc (AIM: BIDS.L), the in-game advertising group,
is pleased to announce it has signed a contract with digital
advertising technology platform, The Trade Desk, Inc. (NASDAQ: TTD)
("The Trade Desk") to bolster its programmatic offering for in-game
advertising.
Founded in 2009 by pioneers of real-time bidding advertising
technology, The Trade Desk's global digital advertising platform
has become one of the fastest growing demand-side platforms (DSP)
in the industry. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize data-driven digital
advertising. These ad campaigns can be delivered across ad formats
including display, video, audio and native, on a multitude of
devices, such as computers, mobile devices, and connected TV.
This new contract with The Trade Desk will make Bidstack's
inventory even more accessible to any advertisers globally.
James Draper, CEO of Bidstack said, "We're delighted to have
forged this agreement with The Trade Desk; a multi-billion Dollar,
California based, public advertising company, who operate one of
the world's Top 10 DSPs. We are big fans of what Jeff Green and his
team have achieved and we look forward to working closely with them
going forward."
Dave Castell, General Manager of Inventory and Partnerships for
EMEA at The Trade Desk said, "Bidstack's product and services bring
the virtual and real worlds together seamlessly, making the most of
the latest technology to serve impactful native ads directly into
console and PC games. In an industry that's always hungry for
innovation, we at The Trade Desk are thrilled to bolster Bidstack's
programmatic offering, helping both brands and consumers alike by
bringing world-class advertising straight to Esports gaming
audiences."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
Spark Advisory Partners
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited (Broker)
Fred Walsh/Neil Shah +44 (0) 20 7710 7600
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
About The Trade Desk
Founded in 2009 by Jeff Green and Dave Pickles, The Trade
Desk(TM) is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising
campaigns across ad formats and devices. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom
development on top of the platform. Headquartered in Ventura,
California, The Trade Desk has offices across North America,
Europe, and Asia Pacific.
In the year to 31 December 2018 the value of clients' purchases
plus The Trade Desk(') s platform fees were approximately
US$2.35bn, The Trade Desk had GAAP revenues of approximately
US$477m with net income of approximately US$88m. The market
capitalisation of The Trade Desk is approximately US$11.17 bn.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
CNTCKCDPQBKDCFB
(END) Dow Jones Newswires
August 29, 2019 11:01 ET (15:01 GMT)
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Feb 2024 a Mar 2024
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Mar 2023 a Mar 2024