LONDON, Sept. 4, 2019
/CNW/ -- Avon Products, Inc. (NYSE: AVP), a globally recognised
leader in direct selling of beauty products, introduces Far
Away Glamour, the newest perfume in the best-selling Far Away
collection during the year of its 25th
anniversary. The renowned Far Away brand is Avon's number one female fragrance brand
globally; 27 bottles are sold every minute* and expanding this
popular range will help open up Avon's brand by building market
share and unlocking growth.
"Avon is already a global
fragrance powerhouse," says Tatiana
Piccolo, Global Vice President Fragrance at Avon. "It is a testament to the quality
of Avon's fragrances that we have
remained at the top for so long, in an industry that launches 1,000
new fragrances a year, not to mention proudly owning a brand like
Far Away that is still in growth 25 years after launch."
This sophisticated new fragrance, created by top perfumers
Jean-Marc Chaillan and Veronia
Casanova, offers notes of powerful blackcurrant bud, orange
flower and Madagascan vanilla – the highest quality vanilla and
signature ingredient of the Far Away brand. It encourages
wearers to take a walk on the glam side.
Avon has leveraged its
world-class innovation capabilities to create this long-lasting,
on-trend fragrance that is set to excite the brand's
millions-strong global network of beauty entrepreneurs with the
potential to open up their earning opportunity.
The fragrance category is critical for driving Avon's brand
rejuvenation and Tatiana adds that there is huge potential to
elevate Avon's position as a
global fragrance powerhouse. "It's a new era for fragrance,"
she explains. "Brand and image drive quality perception and our
attention to quality has meant we have many successful brands,
including Far Away, and huge loyalty globally. We have stood the
test of time and now we are driving for growth and ensuring that
our future is sustainable."
*Avon Internal Sales Report; GSAM FY 2018
About Avon Products Inc.
For 130 years Avon has stood for women: providing
innovative, quality beauty products which are primarily sold to
women, through women. Millions of independent sales
Representatives across the world sell iconic Avon brands such as
Avon Color and ANEW through their social networks, building their
own beauty businesses on a full- or part-time basis.
Avon supports women's empowerment,
entrepreneurship and well-being and has donated over $1billion to women's causes through Avon and the Avon Foundation. Learn more
about Avon and its products at
www.avonworldwide.com. #Stand4Her
Forward-Looking Statements
This material contains
"forward-looking statements" that are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995, including statements relating to product
launches and Avon's
transformation. Because forward-looking statements inherently
involve risks and uncertainties, actual future results may differ
materially from those expressed or implied by such forward-looking
statements. These risks and uncertainties include, but are not
limited to, the possibility of business disruption, competitive
uncertainties, and general economic and business conditions
in Avon's markets as well as the other risks detailed
in Avon's filings with the Securities and Exchange
Commission. Avon undertakes no obligation to update any
statements in this material after it is posted to the Investor
Relations section of our website.
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SOURCE Avon Products, Inc.