Bidstack Group PLC Extension of Football Manager Agreement (7100N)
26 Septiembre 2019 - 1:02AM
UK Regulatory
TIDMBIDS
RNS Number : 7100N
Bidstack Group PLC
26 September 2019
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the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
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26 September 2019
Bidstack Group PLC ("Bidstack or "the Group")
Extension of Football Manager Agreement
Three more years: Sports Interactive and Bidstack
Bidstack Group plc (AIM: BIDS.L), the in-game advertising group,
is pleased to announce it has extended its multi-year partnership
with Sports Interactive, Sega's world leading developer of football
management simulations, by a further three years giving Bidstack
exclusive rights to serve native in-game ads to the advertising
inventory within Football Manager.
The extension follows the success of serving relevant native
in-game ads in Sports Interactive's Football Manager 2018 and
Football Manager 2019 titles in a non-intrusive, fully immersive
way that does not break the gamer's experience.
Football Manager 2020 will release in November 2019 for PC, Mac
and as a launch title on Google Stadia.
The collaboration will also see Sports Interactive releasing
Football Manager 2020 with Bidstack's Software Development Kit
("SDK"). A SDK is a sophisticated set of software tools, libraries,
code samples, processes and components built to incorporate
features and drive user behaviours.
This is the first time Bidstack's SDK will be running live on
any title. The SDK's functionality will span from added brand
safety and security measures, (enhanced by the integration of
Pubguard's ad verification software), to game publishers tracking
the real-time health of their inventory in game, via Bidstack's
AdConsole.
James Draper, Bidstack's CEO said, "We're extremely proud of the
work we've done together with Sports Interactive and grateful for
this three year extension, which demonstrates great advocacy for
the service we provide. Building strong relationships with world
leading video game publishers is incredibly important to the growth
of our business and the scale of the gaming audience we bring to
our advertisers. Signing another multi-year exclusive agreement
with Sports Interactive shows how big an impact in-game advertising
is making in both the gaming and advertising industries."
Dr. Tom Markham, Head of Strategic Business Development at
Sports Interactive said, "We're delighted to put pen to paper on a
new deal with Bidstack. Their cutting-edge technology allows us to
serve impactful real-world ads in the form of realistic, perimeter
pitchside advertising in Football Manager. This enables us to
further monetise our titles, which we can invest in future games
and events. It also helps to add to the immersive match experience
for FM players."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
SPARK Advisory Partners Limited
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited (Broker)
Fred Walsh/Neil Shah +44 (0) 20 7710 7600
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
About Sports Interactive Ltd.
Sports Interactive (SI) is one of the world's leading developers
of football management simulations through its Football Manager
series. Founded in 1994 and based at Here East in the Queen
Elizabeth Olympic Park, Stratford, SI has a full-time staff of more
than 100 and employs the services of roughly 1,300 part-time
researchers across the globe (alongside more than 200 offsite Beta
testers). SI has ongoing relationships with some of the biggest
names in professional football, including the Bundesliga, the
League Managers Association, EFL and many other leagues and
national associations. Sports Interactive became a wholly owned
subsidiary of SEGA in 2006.
About Football Manager
Football Manager is one of the most realistic, in-depth and
immersive football management simulations in the world. Putting the
video gamer in the hot seat of any club in more than 50 countries
across the world, Football Manager allows the player to make all
the decisions a real manager has to make: gamers are in total
control of signings, tactics, team talks, substitutions and
pitch-side instructions as they follow the action live with the
acclaimed 3D match engine. It's the closest thing to doing the job
for real.
In recent years Football Manager has become an integral part of
football culture. The game's hugely loyal fan base includes
celebrities and footballers and it has inspired books and comedy
shows. There is even a full-length film, An Alternative Reality:
The Football Manager Documentary (available on iTunes, Google Play
and Steam) that highlights the game's enduring appeal and influence
within the professional game.
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END
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