Bidstack Group PLC Strategic Partnership with Dentsu Aegis Network (0321O)
27 Septiembre 2019 - 11:24AM
UK Regulatory
TIDMBIDS
RNS Number : 0321O
Bidstack Group PLC
27 September 2019
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is considered to
be in the public domain.
27 September 2019
Bidstack Group PLC ("Bidstack or "the Group")
Strategic Partnership with Dentsu Aegis Network
Bidstack Group plc (AIM: BIDS.L), the in-game advertising group,
is pleased to announce it has entered into a strategic partnership
with Dentsu Aegis Network ("DAN").
The tie up encompasses a partnership framework allowing DAN to
scale access to Bidstack's in-game inventory on a programmatic
basis globally, giving video game publishers frictionless access to
one of the world's largest agency holding groups, with $54 billion
of spend from 60 markets, under management.
James Draper, Bidstack CEO said "I believe this is the most
significant announcement we have been able to make since coming to
AIM. I want to personally put on record my admiration for the work
achieved by our staff at Bidstack HQ over the past months.
"The video gaming industry is exploding in scale and the
passionate and deeply immersed video gaming communities are now
accessible to DAN's clients. It's a sign of great progress that the
advertising community are now figuring out how to maximise the
opportunity for brands in the video gaming world.
"We look forward to being a great partner for DAN."
Contacts
Bidstack Group PLC
James Draper, CEO +44 (0) 7850 341 885
Spark Advisory Partners
Mark Brady/Neil Baldwin/James Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited (Broker)
Fred Walsh/Neil Shah +44 (0) 20 7710 7600
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
About Dentsu Aegis Network
Dentsu Aegis Network Ltd. is a multinational media and digital
marketing communications company headquartered in London which is a
subsidiary of the Japanese advertising and public relations firm
Dentsu. Its principal services are communications strategy through
digital creative execution, media planning and buying, sports
marketing and content creation, brand tracking and marketing
analytics. It is organised into ten main divisions: Carat, Dentsu
(operations outside Japan), Dentsu media, mcgarrybowen, Merkle,
MKTG, Posterscope, Isobar, iProspect and Vizeum. Dentsu Aegis
Network manages all the Dentsu inc. owned businesses outside the
Japanese market, which includes the former Aegis Group business
that it acquired in 2013. It has more than 40,000 people and
operates in 145 countries worldwide.
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END
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September 27, 2019 12:24 ET (16:24 GMT)
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