ALEXANDRIA, Va., Oct. 16, 2019 /PRNewswire/ -- National Industries
for the Blind (NIB), the nation's largest employment resource for
people who are blind, debuted a refreshed SKILCRAFT®
brand this week at its 2019 Training Conference and Expo.
SKILCRAFT, a trademark owned and licensed by NIB, is widely
recognized among federal government employees and other customers
as a symbol of quality, reliability, and value.
The refreshed SKILCRAFT brand now encompasses knowledge-based
professional services along with the high-quality products
SKILCRAFT is known for. Unifying products and services under a
single brand provides a stronger, more cohesive foundation for NIB
to fulfill its mission and meet the needs of customers.
"The refreshed SKILCRAFT brand gives us an opportunity to
generate greater customer awareness about NIB's mission of creating
jobs for people who are blind," said NIB President and CEO
Kevin Lynch. "While the look is
different, the SKILCRAFT brand promise hasn't changed. SKILCRAFT
continues to provide exceptional quality while having an
extraordinary impact on the lives of people who are blind."
The new SKILCRAFT brand features a modernized logo and design
elements reflecting an ongoing commitment to innovation and
quality. An updated brand architecture aims to help customers
better understand the breadth and depth of SKILCRAFT offerings, and
the impact their purchases can have on empowering people who are
blind to live the American Dream.
NIB registered the SKILCRAFT trademark in 1952 and began using
it on a variety of household goods sold in military commissaries.
Today, the SKILCRAFT brand includes thousands of products from the
iconic SKILCRAFT U.S. Government pen to military equipment, and
professional services including call center services and contract
management support.
NIB and its nationwide network of associated nonprofit agencies
employ more than 6,000 Americans who are blind across the country,
including many veterans, through the provision of SKILCRAFT
products and services. SKILCRAFT products and services are
available to federal government employees through the
AbilityOne® Program, a federal program that employs more
than 45,000 people who are blind or have significant disabilities.
Customers can purchase SKILCRAFT products online at AbilityOne.com,
GSA Advantage, GSA Global Supply, and FedMall; in-store at
AbilityOne Base Supply Centers® and military
commissaries and exchanges; and through hundreds of AbilityOne
authorized distributors.
Learn more about how NIB is reimagining SKILCRAFT at
http://NIB.org/SKILCRAFT.
About National Industries for the Blind
Since 1938, National Industries for the Blind (NIB) has focused on
enhancing the opportunities for economic and personal independence
of people who are blind, primarily through creating, sustaining,
and improving employment. NIB and its network of associated
nonprofit agencies are the nation's largest employer of people who
are blind through the manufacture and provision of SKILCRAFT and
other products and services of the AbilityOne Program. For more
information about NIB, visit NIB.org.
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SOURCE National Industries for the Blind