BEIJING, Oct. 18, 2019 /PRNewswire/ -- The mobile
application of iQIYI -- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the
"App"), a market-leading online entertainment service in
China, has been ranked by
App Annie, a global mobile app
analytics and market data platform, as number 3 in the consumer
spend ranking (the "Ranking") of its Worldwide App Index for Q3
2019; Tinder and Netflix ranked first and second
respectively.
According to App Annie, consumer
spends for apps worldwide in Q3 2019 reached new heights at over
$23 billion, representing a 20%
growth from the same period in 2018. Led by Netflix and iQIYI, four
of the top five applications listed in the Ranking were online
video streaming apps; iQIYI being the highest-ranked Chinese
application. With the rapid development of online video streaming
platforms, premium content productions on streaming platforms has
been leading payments penetration of online video users to
continuously increase, making online video streaming subscriptions
the core drive of paid revenue growth in entertainment-related
apps.
iQIYI's extensive offering of diversified and high-quality
content continues to be the main attraction for users to sign up
for paid subscription, making it a key contributor to the company
ranking second in consumer spend for global video streaming apps.
In Q3 2019, iQIYI released various high-quality drama series
including Love and Destiny, Arsenal Military Academy,
A Little Reunion, My Mowgli Boy, and successfully
launched several highly popular variety shows such as The Rap of
China 2019, The Big
Band, Me and My Country, and Mr. Housework.
As of June 30, 2019, iQIYI's video
platform is home to 100.5 million members, making it China's largest video streaming platform in
terms of subscribing users. Fuelled by its commitment to satisfying
its users' need for high-quality content and premium services,
iQIYI will continue leading the rapid development of consumer spend
in the online video streaming market in the future.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.