BEIJING, Oct. 24, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, announced recently at its annual iJOY
Conference that Lisa, the member of K-pop girl group Blackpink,
will join season 2 of iQIYI's hit variety show Qing Chun You Ni ("Qing Chun You Ni 2" or the "Show") as the Show's
celebrity mentor. Following the announcement, the news instantly
topped multiple social media rankings in China, including Weibo's trending topics and
entertainment topics, as well as TikTok and Zhihu's trending
topics.
At present, Weibo posts related to the news have garnered 300
million views in readership. Furthermore, Chinese hashtags relating
to the news also became top trending hashtags on Twitter in
Thailand and the Philippines, drawing the attention of
overseas audiences.
Qing Chun You Ni 2 is
an idol-selection show that brings together dozens of idol trainees
for training and competition, of which at the end, only a few are
selected through viewers' votes to debut as an idol group.
Known for setting the record on YouTube for most-viewed girl
group music videos (accumulated 6 billion views), Blackpink is also
the first K-pop girl group to appear on the cover of Billboard
magazine, with their album Kill This Love making 24th and
41st on the Billboard Top 200 Albums ranking and Billboard Top 100
Songs ranking respectively. As a member of Blackpink, Lisa's debut
in a Chinese variety show not only brings high attention, but also
inspires the trainees on the Show to strive further for their idol
dreams.
Having developed a unique trainee selection and operations
system, iQIYI has produced successful boy groups such as
NINEPERCENT and UNINE through its original reality shows Idol
Producer and Qing Chun You
Ni. This represents the company's effective utilization
of self-developed resources through its own platform and the "Apple
Orchard" business model.
For example, since NINEPERCENT's debut, iQIYI has released a
wide range of online and offline spin-off content for the group,
including TV shows, merchandise, comics, novels and
meet-and-greets. NINEPERCENT has since become China's most commercially-valuable boy group
amongst its peers in China.
Notably, NINEPERCENT's group leader Cai Xukun has been appointed as
PRADA's youngest brand ambassador and topped the commercial value
ranking for young Chinese idols.
Aside from Lisa, Qing Chun You
Ni 2 will also feature other top celebrities as mentors
to provide trainees with the ultimate training experience. The Show
serves as an important platform for the establishment of youth
culture trends, advancement of China's idol industry and the promotion of
cultural exchange between China
and the international community. Qing Chun You Ni 2 will be released soon.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for continuous
innovation and the production of blockbuster content. iQIYI's
platform features highly popular original content, as well as a
comprehensive library of other professionally-produced content,
partner-generated content and user-generated content. The Company
distinguishes itself in the online entertainment industry by its
leading technology platform powered by advanced AI, big data
analytics and other core proprietary technologies. iQIYI attracts a
massive user base with tremendous user engagement, and has
developed a diversified monetization model including membership
services, online advertising services, content distribution, live
broadcasting, online games, IP licensing, online literature and
e-commerce.
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SOURCE iQIYI, Inc.