INFINITI Taps Accenture Interactive as its Experience Agency of Record in the Middle East
03 Noviembre 2019 - 11:01PM
Business Wire
Accenture Interactive was appointed by INFINITI Middle East to
handle the auto manufacturer’s digital marketing duties across 11
markets in the Middle East region. The collaboration will assist
INFINITI Middle East to continue to innovate in new ways by using
digital channels and position the company as a leader in the
ever-changing automotive world.
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(L to R) David Fregonas, Accenture
Interactive lead in the Middle East and Karsten Jankowski, General
Manager of Marketing and PR for INFINITI Middle East (Photo:
Business Wire)
Leveraging its digital capabilities and its expertise in the
automotive industry, Accenture Interactive will help INFINITI
amplify and optimize its presence across digital channels and
touchpoints, and will also be responsible for the management of
INFINITI's digital marketing initiatives — including website
content management, digital analytics and performance marketing.
The collaboration will drive INFINITI’s digital innovation to
anticipate and meet the demands of today’s digital-savvy customers,
thereby improving the overall customer experience.
“Making cutting-edge vehicles isn’t enough for automakers to
maintain their competitive edge in today’s digital marketplace,”
said David Fregonas, Accenture Interactive lead in the Middle East.
“Digitally-empowered consumers are also looking for innovative
customer experiences, and INFINITI Middle East understands the
important role that digital plays in shaping new experiences. As
leaders in transforming the car-buying process, Accenture
Interactive is thrilled to support INFINITI Middle East on its
transformation effort.”
Karsten Jankowski, General Manager of Marketing and Public
Relations for INFINITI Middle East, commented, “We look forward to
collaborating with Accenture Interactive to strengthen our digital
marketing efforts. A welcoming customer experience and
customer-centric thinking are the core of our brand. In a
digitalized world, this requires a seamless online-offline
experience enabling a 360-degree of the customer and synchronized,
cross-device access to personalized shopping.”
As part of its growing Middle East presence, Accenture
Interactive recently hired industry veteran T.J. Lightwala as its
regional Experience Services Lead.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions — underpinned by the world’s
largest delivery network — Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With 492,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report for the fourth
year in a row, and was named a 2019 Most Innovative Company in
Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
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between Accenture and the lawful owners of such trademarks.
Copyright © 2019 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20191103005041/en/
Theodore Halabi Accenture +971 50 662 7053 theodore.halabi@accenture.com
David LaBar Accenture +1 646 456 4505
david.labar@accenture.com
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