Reese Witherspoon’s media company Hello Sunshine and P&G
have partnered on New York Times Bestselling Author Eve Rodsky’s
first book Fair Play. The partnership brings Fair Play’s
groundbreaking system of rebalancing the domestic workload between
partners to new audiences through video, podcast, live event and
branded content — all continuing the mission of helping women step
more fully in the world by getting their partners to step more
fully into the home.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191107005581/en/
Reese Witherspoon’s media company Hello
Sunshine and P&G have partnered to bring New York Times
Bestselling Author Eve Rodsky’s first book, Fair Play, to new
audiences. (Graphic: Business Wire)
“With their deep commitment to gender equality, P&G and
their brands are the perfect partners to help continue Fair Play’s
mission of rebalancing domestic life and fostering a cultural
conversation that is long overdue. With P&G’s support, we are
excited to bring Fair Play to audiences and consumers in new ways
in this next phase and are so grateful to the entire P&G team
for their visionary commitment.” – Sarah Harden (CEO, Hello
Sunshine)
“At P&G, we believe in equality, and we’re determined to
advance equality in the workplace and our world. It makes our
business better. It makes our communities stronger. An equal world
is a better world for all of us. And we know that equality at work
is easier when there’s equality at home. We’re very excited about
our partnership with Eve and Hello Sunshine, and we’re certain Fair
Play will help couples and families find solutions to share
responsibilities at home — and that’s a win for everyone.” –
Carolyn Tastad (Group President North America, Global Sales Officer
& Executive Sponsor Gender Equality, P&G)
“I’m beyond humbled and excited to be working with P&G and
Hello Sunshine to help bring the ideas of Fair Play to an even
bigger audience. When I teamed up with Hello Sunshine on Fair Play,
I could have only imagined how much this book would resonate with
audiences. I’m excited to work with P&G to bring our collective
goal of improving gender equity at work and home to life beyond the
pages of the book.” – Eve Rodksy (Author, Fair Play)
As part of the collaboration, Hello Sunshine and P&G brands
including Tide, Downy, Charmin, and Bounty have produced a video
series and podcast called In All Fairness that will roll out this
month in which Rodsky sits down with some familiar faces about
values, invisible work, and how to implement the Fair Play system
into their lives. Guests include Whitney Port, Tanika Ray, Lance
Gross, Catt Sadler, and Shan Boodram. Episodes will be distributed
on the Reese Witherspoon x Hello Sunshine YouTube channel and cross
promoted on P&G and Hello Sunshine’s social channels. Episodes
can be found here.
Additionally, P&G’s support has enabled audiences across the
US and internationally to be exposed to the themes of Fair Play
with Rodsky speaking at P&G offices in Cincinnati, Minneapolis,
Boston, and London and P&G providing custom playing cards that
facilitate partners to play the game. Hello Sunshine and P&G
are also working on a campaign with cultural influencers to get
more people engaged in and understanding how to use Fair Play in
their everyday lives.
Fair Play was released through G.P. Putnam’s Sons on October 1,
2019 and debuted on the New York Times bestseller list. The book
was also chosen as the October pick for Reese’s Book Club. Fair
Play is a revolutionary system for rebalancing the domestic
workload between partners, putting an end to the imbalance of
“invisible work” that women do regardless of whether they work
outside the home. Fair Play is a first-of-its-kind collaboration
with Reese Witherspoon’s Hello Sunshine media company, and Rodsky
has been personally tapped by Witherspoon as an expert on this
topic for a new generation of women and men. More information can
be found at fairplaylife.com.
About Hello Sunshine
Hello Sunshine is on a mission to change the narrative for
women. A media brand anchored in storytelling, Hello Sunshine tells
stories big and small across all platforms. It produces scripted
and unscripted television, feature films, podcasts, audio
storytelling and digital series, all putting women at the center of
the story. Hello Sunshine is also the home of Reese’s Book Club,
which celebrates distinctive women protagonists, both real and
fictional, who anchor stories of agency and transformation. TV
projects include The Morning Show which debuted on Apple TV+ this
November and season two of HBO’s Emmy-Award winning series Big
Little Lies, which premiered on the premium network in June 2019.
Upcoming scripted series include Little Fires Everywhere (Hulu),
limited series Daisy Jones and the Six (Amazon), Truth Be Told
(AppleTV+) and Kin (Starz) as well as unscripted series The Home
Edit with Clea Shearer and Joanna Teplin for Netflix. Feature film
projects that have been announced include A White Lie (Tristar),
The League of Wives, Where the Crawdads Sing, Eleanor Oliphant is
Completely Fine (MGM) and Legally Blonde 3 (MGM). Hello Sunshine
has also inked a multi-picture deal with Warner Media’s new
streaming service, HBOMax, to develop and produce a slate of
Romantic Comedies centered on smart, charming, multifaceted female
characters that ultimately elevate women and the genre as a whole.
As part of their partnership with Audible, Hello Sunshine is
producing original audio content exclusively for the platform from
three extraordinary women including the recently released,
first-person memoir from music-industry veteran, Sophia Chang and
the upcoming stories from Judge Rosemarie Aquilina, and
comedian-activist Maysoon Zayid. Recently, Hello Sunshine announced
the launch of their Kids & Animation Division with the goal of
creating content that celebrates a younger audience, shining a
light on where girls are right now and helping them chart their
path forward.
About P&G
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. P&G aspires to build a world free
from gender bias with an equal voice and equal representation for
all individuals. Through their powerful voice in advertising,
P&G brand campaigns like Always #LikeAGirl, Olay #FaceAnything,
and Secret #AllStrengthNoSweat are sparking conversations that
motivate change. P&G is helping remove barriers to education
for girls and economic opportunities for women while also creating
an inclusive, gender-equal environment inside P&G – and
advocating for gender-equal workplaces beyond P&G - where
everyone can contribute to their full potential. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191107005581/en/
P&G Contact: Ezgi Genc, P&G Communications
genc.e@pg.com
Procter and Gamble (NYSE:PG)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Procter and Gamble (NYSE:PG)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024