TORONTO, Nov. 8, 2019 /PRNewswire-PRWeb/ -- TO112, a
lifestyle brand of conscious creations to inspire harmony in hair,
body & space, today announced that 2 of their products, the
TO112 Collagen Mask for Damaged Hair and the TO112 Dry Texture
Spray, have been selected as winners of the "Hair Mask Product of
the Year" and "Hairspray Product of the Year" awards, respectively,
from the Independent Innovation Awards Program, the industry's most
robust recognition platform for the innovators and leaders of the
beauty industry.
The TO112 Dry Texture Spray is the multi-use styling spray.
Invisible, weightless, long-lasting and free of chalky build up,
this versatile spray creates an effortlessly tousled texture to
blowout styles and next day looks. When used on fresh blowouts, the
Dry Texture spray can be layered to add as much grip, grit or
texture as desired for that lived-in look all-day, reactivating
volume when applied at the root and easily revived with a light
root tousle for an end of day boost. It provides excellent grip for
non-slip braids and updos, or when used to help keep hair
accessories locked in place. Dry Texture Spray is a healthy
alternative to dry shampoo, the over use of which can lead to
thinning hair from clogged root follicles and chalky scalp build
up. Simply spray and tousle at the root on the second, third (or
even fourth) day between washes to revive hair styles. Formulated
with tamanu oil to help protect against the elements, it is gentle
enough for everyday use and safe for color and keratin treated
hair. With an aroma of soft cedarwood, amber and the zing of fresh
lime, the scent is fresh, vibrant and warm. The uses for the Dry
Texture Spray are limited only by imagination and are a must have
in any styling regime.
TO112's Collagen Mask for Damaged Hair is a consciously selected
blend of oils, proteins, collagen and natural extracts (including
ginseng, peppermint, rosehip and white nettle) to infuse hair with
moisture, prevent breakage and promote shine - all without leaving
behind any oily residue. TO112 Collagen Mask for Damaged Hair is
specially formulated with collagen to help restore damaged hair and
give it strength, elasticity and softness. It is a premium collagen
hair mask built on a natural amino acid foundation which stimulates
hair growth by assisting in cell renewal for stronger, more
flexible hair. As in all TO112 products, tamanu oil is the key
functional ingredient. Long cherished by French Polynesian women
for its nourishing and moisturizing qualities, it adds shine and
improves hair health, together with argan oil which is packed with
beneficial nutrients, including fatty acids and vitamin E, to
encourage healthy hair growth while moisturizing hair and scalp.
Together, the unique combination of tamanu and argan oils boost
shine, moisture and texture, while keratin strengthens and
fortifies hair cuticles and promotes hair growth. The mask is
scented with an all-natural blend of patchouli and vetiver with a
deep, earthy aroma to ground the mind and body with every use.
Whether the damage to the hair has come from excessive color
processing, heat styling or simply the environment, the mask
nourishes and revives texture to help hair feel new again and
prevent breakage.
Both products are SLS and sulfate free, DEA free, paraben free,
and cruelty free.
"As we see a shift in the industry to a more mindful product
line, TO112 has created a conscious value based on how we are
affecting the environment, community and consumer all while
providing a superior product line that consumers can trust." said
Luis Pacheco, Creator, TO112. "We
hope that our conscious approach to the beauty industry proves that
consumers can have luxury products in socially responsible
formulations."
The mission of the annual Beauty Innovation Awards Program is to
honor innovation and recognize the excellence, hard work and
success in a range of beauty industry categories, including Bath
& Body, Hair, Lip, Make-Up and many more. The 2019 Beauty
Innovation Awards attracted more than 2,000 nominations from around
the world.
"TO112 embodies the spirit of our awards program with a true
'innovation' with their unique range of products and ethos. They
are a shining example of an innovative company standing out in the
beauty space." says Bryan Vaughn,
Managing Director, Independent Innovation Awards. "We extend a
hearty congratulations to TO112 on their well-deserved 2019 Beauty
Innovation Awards for 'Hair Mask Product of the Year' and
'Hairspray Product of the Year.'"
Products are available for purchase online at TO112.com and in
Wellchemist Boutiques at Bloomingdales.
About TO112
TO112 (pronounced: To-One-One-Two) is a sustainable luxury brand
that merges science and nature with a holistic approach to beauty
that strives to cultivate an experience with energy and beauty in
mind, recognizing science and nature together in harmony.
Consequently, it defines the brand's name: 'TO' is an abbreviation
for tamanu oil, the key functional ingredient at the core of the
brand's hair formulations; while '112' denotes the first three
numbers of the Fibonacci sequence which gives rise to The Golden
Ratio where mathematics is found in the beauty of nature. Created
by Luis Pacheco, a celebrity hair
colourist (with notable clients including Meghan Markle and Katherine Heigl) who has 25 years in the
business of creating beautiful hair, and an educational background
in herbology and ayurvedic medicine focusing on healthy hair
growth, development, and maintenance. Designed for professional use
by hairstylists the brand caught the attention of luxury retailer
Bloomingdale's in June 2018 and is available in their WellChemist
boutiques in select stores nationwide. All of the liquid products
in the hair and body care collections are based on Tamanu Oil as
the key functional ingredient to heal and nourish the hair and
body. They are made with consciously selected ingredients that are
as natural as possible or formulated with safe alternatives to
ensure luxurious, fashion-forward results. All products are
eco-friendly, Leaping Bunny certified as cruelty-free, free of
sulphates (including SLS), DEA, Parabens, and Phthalates.
About Independent Innovation
The Independent Innovation Awards program is devoted to recognizing
and honoring the most innovating companies, services and products.
The Beauty Independent Innovation Awards provides public
recognition for the achievements of beauty industry companies and
products including Bath and Body, Make-up, Skin, Retailers and
Services and more. For more information visit
http://www.beautyinnovationawards.com.
SOURCE TO112