P&G’s Oral-B® and Crest® Launch “Tooth Fairy in a Box”
13 Noviembre 2019 - 08:03AM
Business Wire
Convenient, fun kit helps parents turn one
Tooth Fairy visit into better brushing habits that last a
lifetime
Iconic P&G brands Oral-B and Crest, “the official oral care
brands of Tooth Fairies,” have launched Tooth Fairy in a Box,
designed to help parents turn one Tooth Fairy visit into better
brushing habits that last a lifetime. That’s crucial, as recent
research shows children with cavities in their baby teeth are four
times more likely to have cavities in their adult teeth,1 and 45%
of U.S. children ages 6-11 are affected by tooth decay.2
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Tooth Fairy in a Box (Photo: Business
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“Helping kids learn how to keep teeth healthy and strong doesn’t
have to be boring,” said Jason Duff, Oral Care Ventures leader at
P&G. “Tooth Fairy in a Box is packed with exciting items to
transform kids’ brushing experiences into ones they will love, and
this convenient kit provides everything a parent needs to prepare
for a visit from the Tooth Fairy, with no last-minute
scrambling.”
Tooth Fairy in a Box contains an Oral-B Kids Electric
Rechargeable Toothbrush and Kid’s Crest Strawberry Rush Toothpaste
(a $35 combined retail value), plus numerous other items to help
parents engage with and educate their child, including:
- The Littlest Tooth Fairy bedtime book,
- a brushing chart and stickers,
- a tooth holder door hanger,
- a Tooth Fairy letter and envelope,
- a selfie photo frame, and
- an informative guide for parents.
The 30-day chart and fun stickers help track and encourage good
habits; for example, kids can place a yellow sun on the chart for
brushing in the morning, a blue moon for brushing before bed, and a
red apple for eating a healthy afternoon snack. The handy door
hanger, on which the parent or child can write the kid’s name, is a
perfect place to keep a lost tooth safe until the Tooth Fairy
visits. The pre-written Tooth Fairy letter folds for easy delivery
in the shimmering blue envelope, and the Tooth Fairy-themed photo
frame helps showcase the child’s gappy new grin.
The Tooth Fairy activities and games faciliate learning in an
enjoyable way, while helping keep teeth healthy, sparkly and
“magically” clean. Manual toothbrushes are great, but a safe,
effective, electric toothbrush (or power toothbrush) like the one
in Tooth Fairy in a Box can help keep teeth shining bright. The
Tooth Fairy knows reaching all the hard-to-get places in the mouth
can be tiring for little hands, but with oscillating bristles,
timers, different cleaning modes, and other features, the Oral-B
Kids Electric Rechargeable Toothbrush is an easy way to help kids
brush everywhere that needs brushing.
Tooth Fairy in a Box, with a total retail value of $60, is
currently priced at $34.99 (plus shipping and any applicable sales
tax), and includes a 60-Day, Money Back Guarantee. To order or for
more information, visit ToothFairyinaBox.com.
About P&G
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
1 Hall-Scullin, E., et al.; “Longitudinal Study of Caries
Development from Childhood to Adolescence;” Journal of Dental
Research; Vol. 96; No. 7; July 2017
2 Hill, B.J., et al.; “State of Little Teeth Report;” 2nd ed.;
American Academy of Pediatric Dentistry; 2019
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version on businesswire.com: https://www.businesswire.com/news/home/20191113005001/en/
Tooth Fairy in a Box Media
Contact: Susan Oakland, MMI Agency 713-929-6905
susan.oakland@mmiagency.com
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