Companies that shift from AI experimentation to
execution achieve lasting ROI and competitive agility
Three-quarters of C-level executives believe if they don’t move
beyond experimentation to aggressively deploy artificial
intelligence (AI) across their organizations they risk going out of
business by 2025, according to a newly released study from
Accenture (NYSE: ACN).
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AI: Built to Scale
The report, titled “AI: Built to Scale” and produced by
Accenture Strategy and Accenture Applied Intelligence, is based on
a global survey of 1,500 C-level executives across 16 industries
designed to understand how companies are implementing AI across
their organizations.
The research found 84% of C-level executives believe they won’t
achieve their business strategy without scaling AI, yet only 16%
have made the shift from mere experimentation to creating an
organization powered by robust AI capabilities. As a result, this
small group of top performers is achieving nearly three times the
return from AI investments as their lower-performing
counterparts.
The report reveals the secret to success for these top
performers centers around three key elements: a strong data
foundation; multiple dedicated AI teams; and a C-suite-led
commitment to strategic, organization-wide AI deployment. These
companies demonstrate their deep commitment by scaling AI at a much
higher rate — conducting nearly twice as many pilots than other
companies. However, this commitment to AI does not necessarily
translate to higher spend, with top performers reporting lower
investment levels on their AI implementations — pilots and
full-scale deployments — than lower performers.
“It’s clear that companies of all sizes, and across all
industries, know they need to scale AI not just to grow, but to
merely stay relevant today,” said Athena Reilly, a managing
director in Accenture Strategy. “However, the vast majority are
still struggling with how to do it successfully, in a way that will
generate the most ROI and bolster competitive agility. What we’ve
seen with our clients is that it has to start with the basics: the
right data, the right strategy and the right people.”
According to the report, nearly all companies (95%) agree on the
importance of data as the foundation to scaling AI, but the top
performers are more intentional and focused on ensuring that the
right, relevant data assets are in place to underpin their AI
efforts. They are more adept at structuring and managing data, with
61% wielding a large, accurate data set and more than two-thirds
(67%) effectively integrating both internal and external data
sets.
Beyond the ability to glean the right insights from the right
data assets using the right tools, most top performers (71%) have a
clearly defined AI strategy and operating model in place, from the
onset, for their scaling efforts. Further, more than two-thirds
(67%) have flexible business processes in place and integrate AI
applications into the broader ecosystem, which provides the
necessary agility needed to achieve lasting growth.
“This connection between strategy and success might seem like
common sense, but the pursuit of AI with intention is what truly
sets these top performers apart, who are piloting and scaling with
intention,” said Dr. Athina Kanioura, chief analytics officer and
global lead for Accenture Applied Intelligence. “Being specific
about the business problem they aim to solve helps inform the most
effective way to achieve those goals. For example, we see fewer
instances of testing a conversational agent to see if it will work
in their specific environment, and a push toward strategic thinking
upfront to determine whether that’s even the right AI tool to use
in the first place.”
This strategic approach is further bolstered by another key
characteristic of top performers — assembling the right talent to
drive results. Instead of relying on a single AI champion, 92% have
strategically embedded multi-disciplinary teams throughout their
organizations. This cross-functional approach also helps ensure
diversity of thinking which, in addition to having tangible
benefits for considerations like Responsible AI, can also maximize
the value an organization sees from their AI deployments.
“This landmark study proves the stakes have never been higher
for scaling AI — and that the time has come to move beyond AI as a
buzzword to a source of new business value and competitive
advantage,” said Greg Douglass, a senior managing director with
Accenture Strategy. “Companies that are jumping in and embracing AI
across their organizations in new and exciting ways will be the
ones that gain massive returns on their investments. By placing a
premium on AI initiatives that have potential to transform multiple
lines of business and processes — and ensuring key stakeholders
across the organization are involved in the AI strategy at the
onset — companies will unlock the maximum value of AI.”
To find out more about the report, visit
www.accenture.com/AIBuiltToScale.
About the research
As part of the research, Accenture surveyed 1,500 C-Suite
executives from companies with a minimum revenue of US$1 billion in
12 countries around the world across 16 industries, with the aim to
uncover the success factors for scaling AI. The survey was
conducted in July and August 2019.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 492,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Strategy combines deep industry expertise, advanced
analytics capabilities and human-led design methodologies that
enable clients to act with speed and confidence. By identifying
clear, actionable paths to accelerate competitive agility,
Accenture Strategy helps leaders in the C-suite envision and
execute strategies that drive growth in the face of digital
transformation. For more information, follow @AccentureStrat or
visit www.accenture.com/strategy.
Applied Intelligence is Accenture’s approach to scaling AI for
our clients. We embed AI-powered data, analytics and automation
capabilities into business workflows to accelerate time to value.
Our expertise in defining end-to-end strategy, combined with deep
data infrastructure capabilities, cognitive services and
industrialized accelerators help smooth clients’ path to AI
adoption, extending human capabilities and supporting clients in
scaling AI responsibly. Recognized as a leader by industry
analysts, we collaborate with a powerful global alliance,
innovation and delivery network to help clients deploy and scale AI
within any market and industry. Follow @AccentureAI and visit
www.accenture.com/appliedintelligence.
Copyright © 2019 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20191114005377/en/
Maggie Nolan Accenture Strategy +1 917 452 3964
margaret.d.nolan@accenture.com
Katy Rosati Accenture Applied Intelligence +1 917 452 6662
kathryn.rosati@accenture.com
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