Accenture Interactive Completes Acquisition of French Data Marketing Firm Sutter Mills
14 Noviembre 2019 - 11:29AM
Business Wire
Accenture (NYSE: ACN) has completed its acquisition of Sutter
Mills, a French firm that specializes in developing and executing
data-driven marketing strategies for clients. Accenture Interactive
previously announced its intent to acquire Sutter Mills on October
11.
The acquisition brings additional capabilities in data-driven
marketing strategy, adtech and martech, strengthening Accenture
Interactive’s ability to help brands deliver relevant experiences
at scale across all customer touchpoints.
Headquartered in Paris, Sutter Mills works with some of the most
well-known French and European companies across various industries,
including luxury goods, automotive and financial services, helping
them develop more engaging relationships with their customers. The
firm provides consulting and implementation services that enable
clients to improve customer insights, increase the efficiency of
their marketing strategies, and drive higher returns on their
marketing investments. Sutter Mills has expertise in all major
martech and adtech platforms, as well as deep expertise in
implementing the technical infrastructures required to create
highly personalized experiences.
Sutter Mills employees are now part of Accenture Interactive,
and the leadership team, including co-founders Guillaume Cardon,
Oliver Mazeron and Xavier Cardon, remain in their current roles and
will guide the integration.
Financial terms of the transaction are not disclosed.
Sutter Mills is the second acquisition made by Accenture
Interactive in France, following the 2017 acquisition of French
digital commerce agency Altima. It also marks Accenture’s overall
fifth acquisition in France in four years, following the
acquisitions of OCTO Technology in 2016, Arismore and the
aforementioned Altima in 2017, and Cirruseo in 2019.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 492,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report for the fourth
year in a row, and was named a 2019 Most Innovative Company in
Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Words such as “may,”
“will,” “should,” “likely,” “anticipates,” “expects,” “intends,”
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results to differ materially from those expressed or implied. These
include, without limitation, risks that: the transaction might not
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Accenture may be subject to criticism and negative publicity
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uncertainties and other factors discussed under the “Risk Factors”
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and other documents filed with or furnished to the Securities and
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Francois Luu Accenture +33 6 60 53 84 28
francois.luu@accenture.com
David LaBar Accenture +1 646 456 4505
david.labar@accenture.com
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