SAN JOSE, Calif., Nov. 20, 2019 /PRNewswire/ -- E-commerce
giant eBay and Verizon Media today announced "The Guy's
Guide to Nailing the Holidays" - a new campaign aimed to help men
tackle the holiday season with ease and confidence. eBay will also
be the first advertising partner to sponsor Verizon Media's new
Shoppable video format, integrating the online marketplace's wide
selection of one-of-a-kind items and trending products from top
brands into shoppable carousels beneath gift guide videos.
This initiative is part of Verizon Media's commitment to commerce
through newly announced tech, products and shoppable content that
build the consumer journey from discovery to transactions.
"At Verizon Media, we're closing the loop between content and
commerce to drive deeper value for our consumers and brand
partners," said Iván Markman, Chief Business Officer at Verizon
Media. "Consumers increasingly want more engagement with content to
learn and discover new things that could improve their lives. We're
excited to partner with eBay this holiday season to continue
creating a more engaging experience that connects discovery to
purchase."
Together, Yahoo and eBay created a multifaceted content and
commerce campaign that gives guys ideas for what to wish for, when
to shop, and what to get their loved ones. The elements include a
"Holiday Guide for Guys" hub, a unique destination on Yahoo
Lifestyle which aggregates holiday shopping content, as well as
expert-driven original articles that share everything from eBay's
latest tech and sporting gadgets to collectibles and apparel for
guys and from guys for 2019.
Additionally, eBay will be the first brand partner to leverage
Verizon Media's new shoppable video formats. Beginning today,
Verizon Media will roll out a series of videos featuring
influencers like tech and gaming expert Brian Tong and reality TV
star Tanner Tolbert to
highlight eBay products across lifestyle, tech and sports. This
format is a unique solution from Verizon Media that combines a
native video player and a shopping carousel optimized to help
consumers discover and purchase things they love while watching
videos.
"Together with Verizon Media's shoppable content capabilities
and the gifting expertise of influencers like Brian and Tanner,
we're offering eBay's amazing selection of inventory to help guys
everywhere find the best gifts to give and ask for," said
Suzy Deering, Chief Marketing Offer
for eBay Americas. "From rare collectibles to trending fashion and
retro inspired gadgets to the latest tech, eBay provides the value
and selection that shoppers are looking for as they seek out
gifting inspiration this holiday season."
The partnership builds on Verizon Media's strategy to create a
seamless, unified commerce experience across its brands. This fall,
the company announced its commitment to commerce, including a suite
of new capabilities like shoppable content, interactive videos and
images, editorially curated product guides, and a Yahoo Shopping
hub which curates, discovers, and price track deals for
consumers.
About Verizon Media
Verizon Media, a division of
Verizon Communications, Inc., houses a trusted media ecosystem of
premium brands like Yahoo, TechCrunch and HuffPost to help people
stay informed and entertained, communicate and transact, while
creating new ways for advertisers and media partners to connect.
From XR experiences to advertising and content technology, Verizon
Media is an incubator of innovation and is revolutionizing the next
generation of content creation in a 5G world.
About eBay
eBay Inc. (NASDAQ: EBAY) is a global
commerce leader including the Marketplace, StubHub and Classifieds
platforms. Collectively, we connect millions of buyers and sellers
around the world, empowering people and creating opportunity
through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's
largest and most vibrant marketplaces for discovering great value
and unique selection. In 2018, eBay enabled $95 billion of gross merchandise volume. For more
information about the company and its global portfolio of online
brands, visit www.ebayinc.com.
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SOURCE eBay Inc.