Facebook Weighs Steps to Curb Super-Targeted Political Ads--Update
21 Noviembre 2019 - 11:05AM
Noticias Dow Jones
By Emily Glazer
Facebook Inc. is considering making changes to its
political-advertising policy that could include preventing
campaigns from targeting only very small groups of people, people
familiar with the matter said, in an effort to spurn the spread of
misinformation.
The company in recent weeks has weighed increasing the minimum
number of people who are targeted in political ads from 100 to a
few thousand, the people said.
Facebook has sought feedback on potential changes with large
Republican and Democratic political ad buyers -- about that
possible change and other ideas -- in efforts to limit how
misinformation is spread, since ads with false or misleading
information are often targeted toward specific audiences, one of
the people said.
The discussions, which picked up around the time Facebook Chief
Executive Mark Zuckerberg testified on Capitol Hill about a month
ago, preceded a flurry of announcements from other tech giants over
their political-ad policies. Alphabet Inc.'s Google announced
Wednesday it plans to stop allowing highly targeted political ads
on its platform. In late October, Twitter Inc. announced it would
no longer accept political ads and more recently detailed its new
policy to impose targeting restrictions on cause-related
advertising.
"As we've said, we are looking at different ways we might refine
our approach to political ads," a Facebook spokesman said Wednesday
night and reiterated Thursday.
Facebook earlier in October said it would no longer fact-check
ads from political campaigns
Watchdogs including lawmakers and advocacy groups have called
for greater oversight of political ads following revelations that
Russian entities purchased digital ads designed to influence the
2016 vote, many of them spreading misinformation.
Though it is unclear if or when Facebook could roll out any
changes, it has hinted that modifications to its political ad
policy could be possible. It left the door open again in response
to Google's announcement Wednesday.
Candidates from both parties have ramped up spending this year.
Digital political ad spending is expected to reach $2.9 billion in
2020, up from $1.4 billion in 2016, according to Borrell Associates
Inc., a consulting firm.
Write to Emily Glazer at emily.glazer@wsj.com
(END) Dow Jones Newswires
November 21, 2019 11:50 ET (16:50 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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