By Josh Beckerman

Facebook Inc. (FB) has launched Viewpoints, a market research app that provides rewards for participating in surveys, tasks and research.

The company said it will "use these insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community." After attaining a certain number of points, users will receive payments via PayPal.

The first Viewpoints program is a survey intended to help the company "better understand how the use of social media like Facebook can impact people's well-being."

Write to Josh Beckerman at josh.beckerman@wsj.com

(END) Dow Jones Newswires

November 25, 2019 14:57 ET (19:57 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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