NEW YORK, Dec. 3, 2019 /PRNewswire/ -- Shutterstock, Inc.
(NYSE: SSTK), a leading global technology company offering
high-quality assets, tools and services through its creative
platform, today launched its 2020 Color Trends report. By analyzing
billions of pixel data from images downloaded, and then mapping
each pixel to its closest named hex code, the report reveals which
colors had the greatest growth between 2018 and 2019, as well as
local favorites from around the world. Shutterstock's 1.9 million
customers include designers, marketers, creatives, and bloggers who
are often working months in advance on campaigns and projects.
Their download choices help to forecast trends in the year
ahead.
The colors that have grown the most in popularity include:
- Lush Lava- #FF4500: a bold and fiery orange-red that
quickly catches the eye—the noticeably warm color will help
companies draw attention to their brand.
- Aqua Menthe- #7FFFD4: a vivid, cyan-tinged mint shade
that is perfect for conveying a playful, modern, and outgoing brand
personality.
- Phantom Blue- #191970: a rich navy with significant
depth, mimicking a dramatic night sky—ideal for more professional,
mature brand look and feel.
"In a visually crowded media and advertising world, standing out
is both an art form and a challenge for brands. Color is naturally
a powerful tool in helping brands garner attention with their
audiences in an effective and meaningful way," said Lou Weiss, Chief Marketing Officer at
Shutterstock. "As we look to 2020, the data shows a clear shift
from the turbo-charged neons of 2019 to more elevated, bold, and
saturated colors that command attention in a sophisticated
way."
In addition to the top three fastest-growing colors in
popularity globally, the report also highlights the top trending
color for 24 countries. From a mossy green in South Korea, to a dark orchid in Brazil, these shades show local favorites
across different regions, which are also based on year-over-year
growth.
To learn more about the top trending colors around the world,
click here.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE:
SSTK), directly and through its group subsidiaries, is a leading
global provider of high-quality licensed photographs, vectors,
illustrations, videos and music to businesses, marketing agencies
and media organizations around the world. Working with its growing
community of over 1 million contributors, Shutterstock adds
hundreds of thousands of images each week, and currently has more
than 300 million images and more than 16 million video clips
available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The company also owns Bigstock, a
value-oriented stock media offering; Shutterstock Custom, a custom
content creation platform; Offset, a high-end image collection;
PremiumBeat, a curated royalty-free music library; and Shutterstock
Editorial, a premier source of editorial images for the world's
media.
For more information, please visit www.shutterstock.com and
follow Shutterstock on Twitter and on Facebook.
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SOURCE Shutterstock, Inc.