BEIJING, Dec. 11, 2019 /PRNewswire/ -- On December 5, William
Chan, Senior Vice President of iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China,
attended the 20th Asia Television Forum & Market
("ATF" or the "Event") and participated in a panel discussion of
the Event's "Re-Formatting for the New World" forum. In the panel
discussion, Chan spoke about iQIYI's endeavors and achievements in
the areas of original content development and overseas content
distribution.
As Asia's premier entertainment
content event, each year the ATF gathers industry leaders and
experts to share and exchange views on the latest developments and
challenges in the entertainment and video streaming industries.
Chan was joined in the panel discussion by industry leaders
including Founder and CEO of The Format People Michel Rodrigue, ITV
Executive Vice President Mike Beale,
all3media Executive Vice President Asia Pacific Sabrina Duguet, and
senior industry consultant Vivian
Yin.
"Changes in media channels are at the core of the development of
the global media industry. These changes stem from the growing need
to deliver information and entertainment to users in a more
efficient and convenient manner," said Chan at the panel
discussion. "Creators should embrace such changes and strive to
understand users better and produce content and formats suited to
this day and age."
Chan also highlighted that industry professionals should adopt a
new mindset when it comes to content production due to the highly
personalized demands for content experience that online users have
today. Chan noted that today's youth are especially interested in
personalized vertical genres that come with interactive elements.
Production of content that reflects cultural trends and is highly
interactive through the application of technological innovations
such as AI, IV, VR and AR is bound to become a key characteristic
of China's online video
platforms.
In addition, iQIYI is committed to exploring diversified
distribution models in order to have high-quality Chinese content
be made available to more overseas users. Since 2017, iQIYI has
distributed over 2,000 episodes of content, including variety
shows, dramas and online movies, to over 200 countries and regions
around the world. In 2019, iQIYI officially launched its global
iQIYI App, and reached a strategic partnership with Astro, a
leading media platform in Southeast
Asia, for the localization of iQIYI's services in the
region. Breaking free from traditional content distribution models
and utilizing its advantages in technological and format innovation
as well as overseas partnerships, iQIYI is dedicated to expediting
content's production to distribution timeline to enhance the
influence of Chinese entertainment in international markets.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.