REDWOOD SHORES, Calif., Jan. 8,
2020 /PRNewswire/ -- The 2019 holiday season saw a rush of
consumers taking advantage of new, more convenient
options such as checking out via mobile tablets or
buying-online and picking up in-store or curbside (BOPIS). But what
happens when those items aren't ready as promised? Sixty-three
percent of consumers will walk away from a brand forever or at a
minimum consider an alternative. Enhancements in the Oracle Retail
platform allow store associates to stay informed and ready to help
customers anywhere in the store and inventory is easily tracked and
ready for distribution, so pick-up promises are met. The result –
happy customers, staff and increased same-store sales.
"The future [of retail] belongs to visionary leaders and
forward-thinking organizations that are able to break the shackles
of legacy systems and accelerate mastering digital-first
strategies," commented Leslie Hand,
vice president, IDC Retail Insights. "The strongest businesses will
be truly customer focused, with big shifts in internal culture that
prioritize data-driven decisions and personalized approaches to
experiential retail. In-store mobility and inventory accuracy
across the shopping experience – from research and discovery to
selection and fulfillment -- are essential to empowering consumers
and associates alike."
Delivered in the cloud, key enhancements to the Oracle Retail
Platform help retailers deliver on the modern, seamless in-store
experiences customers are demanding. With these tools, every
stakeholder in the retail enterprise is empowered to serve
customers and can quickly access and action inventory through:
- Mobilization - As the retail environment pivots towards
a customer-centric model, the focus is to bring the associate out
from behind the cash wrap to engage earlier in the customer
shopping process. Mobility is a key enabler, putting associates
where customers are, anywhere in the store, and removing the need
for traditional register hardware platforms. The latest release of
Oracle Retail Xstore POS enables retailers to deliver a fully
mobile store with all features and functions required to manage
that environment being available on a Tablet or Thin Client.
- Accelerated Implementation - Oracle Retail Xstore Office
Cloud Service centralizes all back-office elements of store
operations, eliminating the need for data center investment. This
provides a faster implementation timeline and creates a more
responsive business model attuned to shifts in consumer
preferences.
- RFID-enabled inventory and efficient customer order
fulfilment - Oracle Retail Store Inventory Operations Cloud
Services provide accurate, real-time visibility into discrete store
inventory positions, which is critical to deliver great customer
service and capitalize on selling opportunities. Depending on the
unique customer journey, inventory for customer orders is
seamlessly picked, packed and made available for customer pick up
or shipped from the store.
"Despite the headlines, the majority of sales are still
happening in-store, so every moment a customer interacts with that
location matters," said Jeff Warren,
vice president of solution management, Oracle Retail. "Whether it's
arming a store associate with the right knowledge and tools to
deliver a positive customer experience or ensuring pre-ordered
merchandise is ready without a wait, retailers need to put
customers at the center of all their business processes and
decisions to continue to move the needle on in-store sales."
To see the latest in Modern Retail, visit Oracle at NRF2020,
Booth 4837. Learn more about the Oracle Retail NRF2020
experience or Request a demo now.
About Oracle Retail
Oracle is the modern platform for
retail. Oracle provides retailers with a complete, open, and
integrated platform for best-of-breed business applications, cloud
services, and hardware that are engineered to work together.
Leading fashion, grocery, and specialty retailers use Oracle
solutions to accelerate from best practice to next practice, drive
operational agility, and refine the customer experience. For more
information, visit our website www.oracle.com/retail.
About Oracle
The Oracle Cloud offers a complete suite
of integrated applications for Sales, Service, Marketing, Human
Resources, Finance, Supply Chain, and Manufacturing, plus Highly
Automated and Secure Generation 2 Infrastructure featuring the
Oracle Autonomous Database. For more information about Oracle
(NYSE: ORCL), please visit us at www.oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle