Germany’s premier football league to use AWS
machine learning and analytics to enhance the fan experience and
deliver new game and player statistics during the 2019-20 season
and beyond
Today, Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ: AMZN), announced that Germany's Bundesliga has selected
AWS as its official technology provider to deliver more in-depth
insight into every live broadcast of Bundesliga games and enable
new personalized fan experiences. Bundesliga will use AWS
artificial intelligence (AI), machine learning (ML), analytics,
compute, database, and storage services to deliver real-time
statistics to predict future plays and game outcomes, and recommend
personalized match footage across mobile, online, streaming, and
television broadcasts.
Using AWS technology, Germany’s premier national football league
will build new cloud-based services that automate processes,
increase operational efficiency, and enhance the viewing experience
for the league’s rapidly growing global fan base. By developing a
new, next-generation statistics platform on AWS, using Amazon
SageMaker, a fully managed service to build, train, and deploy ML
models, Bundesliga will offer fans real-time predictions on when a
goal is likely to be scored, identify potential goal-scoring
opportunities, and highlight how teams are positioning and
controlling the field, based on live data streams and historical
data from over 10,000 Bundesliga games. Bundesliga also plans to
leverage AWS ML services, such as Amazon Personalize, an ML service
to create real-time and individualized recommendations, to offer
fans personalized game footage, marketing promotions, and search
results based on their favorite teams, players, or matches.
Using other AWS ML services, including Amazon Rekognition, an
intelligent image and video analysis service, Bundesliga will build
a cloud-based media archive that will automatically tag specific
frames, from its more than 150,000 hours of video, with metadata
such as game, jersey, player, team, and venue, so that the league
can easily search historical footage and surface pivotal plays for
in-game broadcasts, in more than 200 countries. This archive will
enable Bundesliga to search across its entire history of football
footage to provide a more enhanced viewing experience for fans and
automate the current manual process of searching and tagging match
highlights.
“We are extremely excited to be working alongside AWS to develop
the next generation of football viewing experience,” said Christian
Seifert, CEO of Bundesliga. “Innovation means challenging the
status quo. Working closely with AWS, as one of the most innovative
technology companies in the world, significantly enhances the
investment we’ve made in innovation over the past two decades, all
of which contributes to us being able to deliver a world-class
football experience for our fans.”
“As the league with the highest average number of goals per
game, and the highest stadium attendance globally, the Bundesliga
is one of the most entertaining sports leagues in the world,” said
Andy Isherwood, Vice President and Managing Director EMEA, Amazon
Web Services, Inc. “We are thrilled to work with the Bundesliga and
help them use cloud technology to give football fans around the
world a more engaging match day experience and look forward to
helping them leverage our deep portfolio of ML and AI services so
they can deliver even greater insight into the world’s favourite
game.”
Football fans can follow all of the latest Bundesliga action,
with statistics powered by AWS, on Bundesliga.com and via the
official Facebook, Twitter and Instagram channels.
About Amazon Web Services
For 13 years, Amazon Web Services has been the world’s most
comprehensive and broadly adopted cloud platform. AWS offers over
175 fully featured services for compute, storage, databases,
networking, analytics, robotics, machine learning and artificial
intelligence (AI), Internet of Things (IoT), mobile, security,
hybrid, virtual and augmented reality (VR and AR), media, and
application development, deployment, and management from 69
Availability Zones (AZs) within 22 geographic regions, with
announced plans for 13 more Availability Zones and four more AWS
Regions in Indonesia, Italy, South Africa, and Spain. Millions of
customers—including the fastest-growing startups, largest
enterprises, and leading government agencies—trust AWS to power
their infrastructure, become more agile, and lower costs. To learn
more about AWS, visit aws.amazon.com.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
About the Bundesliga
The Bundesliga is the premier professional association football
league in Germany and the football league with the highest average
stadium attendance worldwide. The league was established in 1963
and comprises 18 teams which operate on a system of promotion and
relegation with the Bundesliga 2. The Bundesliga is broadcast on
television in over 200 countries and is operated by the DFL
Deutsche Fußball Liga.
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