The data-led report predicts image, video and music styles
set to dominate marketing campaigns, advertising creative and video
projects throughout the year
NEW YORK, Jan. 15, 2020 /PRNewswire/ -- Shutterstock,
Inc. (NYSE: SSTK), a leading global technology company offering a
creative platform for high-quality content, tools and services,
today launched its ninth annual Creative Trends Report, identifying
global and local trends that will influence design aesthetics and
visual culture in 2020.
According to eMarketer, growth in average daily time spent with
video increased by 11% among users in 2018, making it the
fastest-growing digital media activity. The increasing consumption
of visual media challenges brands to keep up with sharing
compelling visual content that engages their target audience. This
report provides data-led insights for brands, marketers and
creatives to keep their content fresh and relevant, and to drive
better performance for their marketing campaigns.
The three major creative trends for 2020 include:
- The Roaring 2020s - a century after the loud and lavish
1920s, the look that defined an era is back and on the center stage
globally in 2020. Searches for "gold pattern" are up 4223%
year-over-year and ''20s retro" saw an increase of 189% from the
previous year.
- Occulture - alternative faiths and age-old beliefs are
enchanting Millennials, Gen Z and Gen Alpha, showing renewed
interest in mainstream channels and on social media networks in
particular. Customers are searching for keywords like "magic" and
"spiritual" an impressive 525% and 289% more respectively over last
year.
- In Full Bloom - forget elegant arrangements and delicate
displays. The floral visuals of tomorrow are big, bright and in
full bloom. The 141% surge in searches for "flowerscape" and 136%
uptick for "bloom" make this a vivid trend for the year ahead.
"This year's data points toward the pursuit of meaning,
happiness, and opportunity in new creative projects—traits
that may be reflective of the uncertainty in our climate and the
year ahead," said Lou Weiss, CMO at
Shutterstock. "The analysis, which is grounded in data from
billions of keyword searches made by marketers, social media
managers, video producers and designers, provides a glimpse into
the creative trends that we expect to engage consumers on a much
bigger scale. It also serves as a source of inspiration for our
customers and contributors as they develop creative projects in
2020."
In addition to the three major trends, the report outlines local
favorites in 25 countries around the world, as well as five rising
trends that promise to gain traction in 2020. Rising trends range
from design mainstays like "minimalistic black" and traditional
arts including "Chinese ink painting" to elegant photography and
modernized visuals such as "wild life" and sports photography. This
year's report not only offers hand-curated collections for each of
the trends from Shutterstock images, video and music, but also
includes images from Offset and Shutterstock Editorial as well.
The annual report analyzes data gathered over a 12-month period
from billions of customer searches for images, footage, and music
content. The data, combined with analysis from Shutterstock's
internal visual intelligence panel pinpoint patterns and styles
that have the potential to stand out. As themes emerge, the panel
confers to determine the trends they expect to command creative
projects in 2020.
Explore the full 2020 Creative Trends Report here.
About Shutterstock, Inc.
Shutterstock, Inc. (NYSE:
SSTK), directly and through its group subsidiaries, is a leading
global provider of high-quality licensed photographs, vectors,
illustrations, videos and music to businesses, marketing agencies
and media organizations around the world. Working with its growing
community of over 1 million contributors, Shutterstock adds
hundreds of thousands of images each week, and currently has more
than 300 million images and more than 17 million video clips
available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The company's brands also include Bigstock, a
value-oriented stock media offering; Shutterstock Custom, a custom
content creation platform; Offset, a high-end image collection;
PremiumBeat, a curated royalty-free music library; and Shutterstock
Editorial, a premier source of editorial images for the world's
media.
For more information, please visit www.shutterstock.com and
follow Shutterstock on Twitter and on Facebook.
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