RESTON, Va., Jan. 23, 2020 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, today announced Carol Hinnant, a 15-year Comscore executive, has
been promoted to Chief Revenue Officer. Hinnant will guide
Comscore's revenue-generating operations across the global digital,
television, and cross-platform business, and will serve as a member
of the company's executive leadership team reporting to
Chris Wilson, Chief Commercial
Officer.
Hinnant has been the longtime leader for Comscore's national
television relationships and more recently has focused on the
company's digital operations, helping to build a scalable
foundation for the company's premium cross-platform and addressable
future.
"Over the course of her tenure, Carol has been instrumental to
Comscore's strength in television, and she has done a great job
this past year leading Comscore's relationships with our digital
customers," said Chris Wilson, Chief
Commercial Officer, Comscore. "I am thrilled to welcome Carol to
the executive team and am confident this organizational change will
drive our success this year and beyond."
With Hinnant's expanded role, Wilson will focus more on the
execution and implementation of Comscore's global digital, TV, and
cross-platform strategy, driving innovation to meet clients'
current and future needs across the enterprise in fast-growing
areas like OTT, addressable, premium video ad, and content
measurement.
About Comscore
Comscore (Nasdaq: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement.
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SOURCE Comscore