NAGANO, Japan, Jan. 28, 2020 /PRNewswire-PRWeb/ -- SOPHOLA,
Inc. (HQ: Nagano City,
Nagano, CEO: Masaki Iino, Short Name: "SOPHOLA") and Primal
(HQ: Bangkok, Thailand, Managing
Director: Mark McDowell, Short Name:
"Primal") are delighted to announce that they today entered into an
agreement to bring the ad optimisation platform AdScale to the Thai
market. Primal, a leading digital agency, is the first in
Thailand to use AdScale to
optimise client accounts.
The AdScale digital advertising platform utilizes Dynamic
Budgeting AI and Algorithmic Bid Optimization to dynamically
allocate budgets and ensure ads will always be shown in the right
place at the right time across multiple paid media platforms,
including Google, Facebook, Instagram, Youtube, and more.
AdScale's campaign management automation saves agencies up to
80% of their time. In addition, automated distribution of
easily-created white label reports to clients and management saves
valuable time.
In the initial performance tests AdScale was able to decrease
the average cost per conversion by 31.2% while increasing
conversions by 34.6% in a 30 day pilot campaign. (Refer to the
attached table. Period: Oct, 2019 vs Nov, 2019)
Mark McDowell, Managing Director
at Primal says,
"Partnering with AdScale and SOPHOLA effectively helps Primal
maintain our commitment in increasing Profitable Revenue for our
clients. We can always count on them when it comes to expertise,
reliability and professionalism."
Masaki Iino, CEO of SOPHOLA
says,
"We are thrilled about the market expansion of the AdScale service
into Thailand through this
partnership with Primal, Thailand's leading digital marketing agency.
Primal has been making game-changing growth for progressive brands
in digital marketing, and SOPHOLA will support Primal to optimize
Google Ads and Facebook/Instagram campaigns with the proprietary
tech of AdScale AI in an unprecedented way.
As we act as the APAC office for the AdScale service, we will
continue to expand our service to other countries in the
region."
In addition to offering consulting/outsourcing services using
cutting-edge global marketing tech to the Japanese market, SOPHOLA
is expanding its push to bring AdScale to agencies and brands in
APAC.
About Primal
Primal is a leading digital agency in Thailand, Vietnam and Malaysia. Primal's vision is to deliver
impactful online experiences across Asia.
Company name: Primal
Location: Bangkok - Thailand, Ho Chi
Minh - Vietnam, Kuala
Lumpur - Malaysia
Representative: Mark McDowell,
Managing Director
About SOPHOLA
SOPHOLA is a digital marketing consulting & outsourcing firm
bringing state-of-the-art marketing technology from global firms to
clients in Japan and APAC. Founded
in April 2018, SOPHOLA's mission is
to find an effective business model to address critical social
issues facing Japanese society as a whole and the countryside in
particular.
Company name: SOPHOLA Inc
Location: Nagano, Japan
Representative: Masaki Iino, CEO
For further inquiries
SOPHOLA Inc
TEL:026-217-2720
Email: corporate@sophola.jp
SOURCE SOPHOLA, Inc