DALLAS, Feb. 19, 2020 /PRNewswire/ -- Neiman Marcus has
launched its women's spring campaign, kicking off a season of
journey and discovery at the luxury retailer. Neiman's encourages
customers to experience, enjoy, and celebrate their own journeys –
whatever they are working towards or wherever they're heading.
The spring campaign features iconic supermodel, actress, and
entrepreneur Kate Upton and
celebrity stylist Erin Walsh in a
three-part video series focused on dressing for success through
chic and modern suiting, on-trend wardrobe essentials for traveling
in style, and how to build an extraordinary transformative
wardrobe.
"As our customers are jetting off to far-flung locales or taking
steps toward self-improvement, we're with them every step of their
journey to help stylishly guide their way," said Lana Todorovich, President and Chief
Merchandising Officer, Neiman Marcus. "We loved the concept of
highlighting the ever-evolving fashion journey each of our
customers go through. Our women's campaign comes to life across
Neiman Marcus online and in store, inviting customers to break out
of their comfort zones and discover something new, fresh, and
transformative."
"Style is something that is unique to each and every person, and
as a person grows and evolves, so does their style," said
Kate Upton. "Spring is the perfect
time to refresh your wardrobe to highlight your personality. I'm so
excited to be a part of this Neiman Marcus campaign that celebrates
the journey of developing a personal style that works for each
individual."
This season Neiman's has an impressive assortment of spring
trends inspiring customers to play up their personal style and
rediscover the joy of getting dressed.
"This spring the classic color combination of black and white
takes on a new life. We see a minimalist approach being embraced
with crisp, streamlined pieces. Keeping a look classic and clean is
in, and can still be made interesting with tonal layering, like
white and ivory. Add in outfit-making accessories like an oversized
handbag in a bold color for a pop of contrast. A neutral palette
allows you to have fun with bold accessories in vibrant hues," said
Lana Todorovich. "We're also taking
a cue from Mother Nature. This spring we're offering more vibrant
floral prints and saturated colors. Botanical prints are
everywhere. You can accessorize this style by incorporating natural
details like straw handbags or cork sandals to add some flair to
your getaway-inspired look."
These trends as well as the women's spring campaign of journey
and discovery is brought to life through the luxury retailer's
website, email, social media, and through spectacular visual and
event moments across each of Neiman
Marcus' 43 stores.
Assets can be downloaded here:
https://www.dropbox.com/sh/vs4sp7p18by9bl5/AABiVKDeaGV1fSVBo18exULva?dl=0
ABOUT NEIMAN MARCUS
Neiman Marcus is a Dallas-based luxury retailer, providing
luxury customers access to exclusive and emerging brands,
anticipatory service, and unique experiences since 1907. Each day,
Neiman Marcus digitally connects with customers around the world
while delighting them with interesting, interactive, and immersive
experiences across a physical 43-store presence in the U.S. From
delectable dining and indulgent beauty services to bespoke
experiences and exclusive products, there's something for everyone.
Neiman Marcus is part of the Neiman Marcus Group, which is
comprised of a multi-branded, luxury shopping experience under
the Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow brand
names. To keep up with the latest news and events happening at
Neiman Marcus, visit www.neimanmarcus.com or follow the
brand on Instagram, Facebook, YouTube, Twitter, and WeChat.
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SOURCE Neiman Marcus