CHATSWORTH, Calif.,
Feb. 22, 2020 /PRNewswire/ -- The
fierce and oh so fabulous brand, L.O.L. Surprise!, has done it
again for an unprecedented, third consecutive year! Last night at
the Annual Toy Industry Awards, MGA Entertainment, Inc. (MGAE), one
of the world's leading privately held toy companies, was presented
with the highest accolade of the night - Toy of the Year. MGA
Entertainment also captured Collectible Toy of the Year for L.O.L
Surprise! Winter Disco and Doll of the Year for the L.O.L Surprise!
O.M.G dolls!
"What an incredible fete – it's a threepeat!! Am so very
grateful for the L.O.L Surprise! fans who are the reason why Team
MGA continues to bring such creative and innovative dolls to
retail," said Isaac Larian, CEO and
Founder of MGAE. "I'm very proud of the team and grateful for
the recognition that the Toy Industry Association has given
us. I love toys and am excited for the new, original
innovations that are in the pipeline for 2020."
L.O.L. Surprise! is kicking off Toy Fair New York City with an
array of new products that will have L.O.L. Surprise! fans
screaming O.M.G.!
NEW L.O.L. Surprise! Spring 2020 products include:
- L.O.L. Surprise! O.M.G. CoreTM Series 2: Meet
the newest L.O.L Surprise! O.M.G dolls – Alt Grrrl, Busy B.B.,
Candylicious and Miss Independent! Equipped with 20 surprises, the
new fashion dolls have stunning features, beautiful hair, and their
own fabulous style.
- L.O.L. Surprise! #Hairvibes DollsTM: Design
your own fierce, custom hairstyles with L. O. L. Surprise!
#hairvibes. Unbox 15 surprises, including mix & match wig
pieces to create many different looks! hairstyles. Each doll comes
with 3+ real hair wig pieces in unique styles.
- L.O.L. Surprise! O.M.G. Styling HeadTM: Unbox
30 surprises with L. O. L. Surprise! O. M. G. Styling Head.
Includes stick-on hair pieces with gorgeous curls in multiple
colors that you can mix & match to create endless styles on
your Styling Head.
- L.O.L. Surprise! Car-Pool CoupeTM: The
fiercely stylish car has a luxe, rose gold finish with glam pink
details and comes with an exclusive doll. The car also expands to
reveal a surprise pool and dance floor, so L.O.L. Surprise! dolls
can keep the party going.
- L.O.L. Surprise! O.M.G. LightsTM: Lights!
Camera! Fashion! Shine the included black light on each doll to
reveal black light surprises. Unbox 15 surprises plus, the package
also becomes a reusable play space.
- L.O.L. Surprise! Lights GlitterTM:
Introducing totally new characters with stunning glitter details,
including all new black light surprises with L.O.L. Surprise!
Lights Glitter. Shine the included black light at your doll to
reveal outrageous, glowing surprises!
- L.O.L. Surprise! Lights PetsTM: L.O.L.
Surprise! Lights Pet are covered in extra-long fur and black light
surprises. Remove the fur piece by piece to reveal what pet is
underneath. You can also reapply the fur pieces to create your own
styles. Shine the included black light on your pet to reveal black
light surprises!
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company
headquartered in Chatsworth,
California, creates innovative proprietary and licensed
products including toys and games, dolls, consumer electronics,
home décor, stationery and sporting goods. The MGA family includes
award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num
Noms™, Poopsie Slime Surprise™, Bratz®, Rainbows in Pieces™, Na!
Na! Na! Surprise™, Wreck Royale™, Baby Born Surprise™ and Zapf
Creation®. Visit us at www.mgae.com.
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SOURCE MGA Entertainment