Call of Duty League™ Unveils Additional Sponsors for the 2020 Season
07 Marzo 2020 - 12:20PM
Business Wire
The Call of Duty League™ today announced agreements with Twitter
and the U.S. Army for its inaugural season.
“We have seen excitement for the new Call of Duty League grow
since the season kicked off in January 2020, and we couldn’t be
prouder to announce additional partners for the future vision of
Call of Duty esports,” said Josh Cella, Head of Global
Partnerships, Activision Blizzard Esports. “Each of these brands
will help deliver fresh content and experiences to our global
audience as the best players in the world compete to win the first
Call of Duty League Championship.”
Call of Duty League and Twitter have entered into a global,
multi-year agreement. Twitter will be the source for Call of Duty
League highlights and community engagement throughout the next
three seasons.
In addition to real-time highlights, Call of Duty League will
utilize Twitter’s conversational products for fan predictions &
cheering, along with their recently launched Topics and Lists
functionality. Twitter and Call of Duty League have also launched
team hashtag emojis for the entire League, allowing fans to share
their fandom across the platform.
“The Call of Duty community has been one of the largest gaming
communities on Twitter, and we are thrilled to be partnering with
Activision Blizzard to continue to support this vibrant community,”
says Rishi Chadha, Global Head of Gaming Content Partnerships. “In
2019 alone, Call of Duty Esports had 3 of the Top 10 most talked
about esports events in the world, and this long-term partnership
shows our commitment to the continued success of Call of Duty
Esports.”
Also new to Call of Duty Esports is a sponsorship with U.S.
Army. As part of the one-year agreement, U.S. Army will activate at
multiple levels of Call of Duty Esports, including Call of Duty
League and Call of Duty Challengers™. In the Call of Duty League,
U.S. Army will be featured in League broadcasts throughout the
season as the sponsor of a special segment dubbed “Tactical Play,”
in which on-air analysts review key highlights from League matches.
At select League events, U.S. Army will offer fans walk-up and play
opportunities, adding to the multitude of ways fans in attendance
can experience Call of Duty.
Additionally, the U.S. Army Esports Team will participate in
Call of Duty Challengers LAN competition. The team is composed of
active duty soldiers who represent the U.S. Army in competitive and
amateur esports competition throughout the United States. Members
of the U.S. Army Esports team participate in multiple streamed
events with some of the industry’s more popular streamers.
U.S. Army will also be the presenting sponsor of a forthcoming
collegiate duos competition tournament series. Call of Duty®
Collegiate will be open to eligible college students in the United
States and Canada. More information on the collegiate series is
coming soon, including eligibility information for registration.
The tournament will be offered on the GameBattles platform and
operated by Tespa, the leader in collegiate gaming.
The Call of Duty League season is broadcast online exclusively
on YouTube.com/CODLeague. Visit CallofDutyLeague.com to learn more
about the season, including the season schedule and standings.
About Call of Duty League
Call of Duty League™ is the official esports league of the Call
of Duty franchise, from publisher Activision. The inaugural season
of Call of Duty League includes 12 teams from four countries and
spotlights the best Call of Duty esports players from around the
world. Call of Duty League launched in January 2020, and features
fresh ways for pro players, amateurs, and fans to come together
around one of the world’s most beloved games. To learn more about
the Call of Duty League, visit callofdutyleague.com.
About Activision Blizzard Esports
Activision Blizzard Esports (ABE) is responsible for the
development, operation, and commercialization of Activision
Blizzard’s professional gaming properties including the Overwatch
League™, the Call of Duty® League™, Call of Duty® Challengers™,
Hearthstone® Masters, StarCraft® II esports, Warcraft® III:
Reforged™, and the World of Warcraft® Arena World Championship and
Mythic Dungeon International, among others. ABE also operates
Tespa, the leader in collegiate esports. It is ABE’s vision to be
the most innovative, scalable, and valuable developer of global
competitive entertainment.
About Activision
Headquartered in Santa Monica, California, Activision is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a
division of Activision Blizzard (NASDAQ: ATVI), an S&P 500
company. More information about Activision and its products can be
found on the company's website, www.activision.com or by following
@Activision.
©2020 Activision Publishing, Inc. CALL OF DUTY, MODERN WARFARE
and CALL OF DUTY LEAGUE are trademarks of Activision Publishing,
Inc. All other trademarks and trade names are the properties of
their respective owners.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Blizzard’s expectations, plans, intentions or strategies regarding
the future, including statements about the availability and
features of the Call of Duty League, Call of Duty Challengers and
Call of Duty Collegiate, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors
that could cause Activision Blizzard’s actual future results to
differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard’s most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
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version on businesswire.com: https://www.businesswire.com/news/home/20200307005015/en/
For Information: Xav de
Matos Head of Public Relations, Call of Duty
League 949-293-7132 xdematos@blizzard.com
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