Bidstack Group PLC Bidstack and Codemasters New Gaming Collaboration (1898G)
16 Marzo 2020 - 1:00AM
UK Regulatory
TIDMBIDS
RNS Number : 1898G
Bidstack Group PLC
16 March 2020
16 March, 2020
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is now
considered to be in the public domain.
Bidstack Group PLC
("Bidstack or "the Company")
Bidstack and Codemasters sign new gaming title collaboration
Bidstack Group PLC (AIM: BIDS.L), the native in-game advertising
group, is pleased to announce that it has reached a new exclusive
agreement with Codemasters to deliver native in-game advertising
into an upcoming 2020 title.
Through the seamless integration of Bidstack's lightweight SDK,
leading brands and advertisers from around the world will be able
to deliver contextually relevant ads in real time (either directly
or programmatically) into natural spaces within the game.
Advertisers will be able to reach an engaged audience and target
advertising based on their demographic profiles.
This agreement is the third to be reached between Bidstack and
Codemasters and represents a growing confidence in Bidstack's
proprietary technology and another positive step forward in this
partnership. The previous two titles Bidstack and Codemasters have
partnered on are the critically acclaimed DiRT Rally 2.0 and
GRID.
James Draper, CEO of Bidstack, said:
"It is a source of immense pride that one of our
longest-standing partners, Codemasters, have entrusted us to
deliver more in-game advertising into their high-spec games.
"It is a great endorsement of our relationship with Codemasters
that we now have agreements in place on three titles. It is a
pleasure to work with a world-class team of game developers that
consistently deliver fantastic AAA rated games that engage the
gaming and motorsport audiences at scale.
"We are continuing to focus on adding new inventory to our
portfolio which we can then make available to the global
advertising agencies we are dealing with. We are confident of
making further announcements in this regard during the course of
this year."
"Codemasters and Bidstack continue to enjoy a strong
relationship, and we are delighted to enter into this new
agreement," said Toby Evan-Jones, VP Business Development at
Codemasters. "We care about giving our players the best
experiences, immersing players into a world of racing is at the
heart of everything we do. Bidstack's technology allows us to
deliver credible advertising to the virtual trackside in a manner
which mimics that of real-life motorsport."
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad)
Mark Brady / Neil Baldwin / James Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited (Broker)
Fred Walsh / Neil Shah +44 (0) 20 7710 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
Notes to editors
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games across multiple video games
platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers (on the
supply side), and advertising agencies, brands and programmatic
advertising platforms (on the demand side). Bidstack contracts
exclusive access to the native in-game advertising space within
video games from their developers or publishers and sells that
advertising space either direct to specific brands and their
agencies or through programmatic advertising platforms.
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END
AGRMZGMFMKMGGZZ
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March 16, 2020 03:00 ET (07:00 GMT)
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