Bidstack Group PLC Partnership with Gfinity and Venatus
25 Marzo 2020 - 4:48AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
25 March 2020
RNS Reach
25 March 2020
Bidstack Group plc
("Bidstack" or the "Company")
Bidstack enters partnership with Gfinity and Venatus
Opportunity to create additional revenues from Gfinity's web
platforms
Bidstack (AIM: BIDS.L), the native in-game advertising group ,
announces it has signed a programmatic media buying agreement with
Gfinity plc (AIM: GFIN) ("Gfinity"), a leading esports provider,
and Venatus Media, a leading global advertising technology
platform. This partnership becomes effective from 1 April 2020 and
will enable Bidstack to expand its offering to include Gfinity's
esports events inventory including its fast growing RealSport101
and Gfinityesports web platforms, extending the reach for
advertising agencies and brands amongst gaming and esports
audiences.
The three-way partnership will see Bidstack working with Venatus
to sell advertising space on Gfinity's web platforms, connecting
publishers and large-scale brands with gamers and esports
enthusiasts. The solutions that will be offered include
programmatic advertising, bespoke video and audio-based promotions
and brand site takeovers.
Gfinity's web platforms include Gfinityesports and
Realsports101. According to Gfinity, in the last six months,
traffic to these websites has grown exponentially, with visits to
Realsport101 currently up 400% from two million views per month in
April 2019 to nearly nine million per month in February 2020, while
Gfinityesports is currently up from 14,000 monthly views since
April 2019 to nearly seven million views this month.
In addition, Gfinity recently launched a third website, Stealth
Optional, a tech site dedicated to news, reviews and features
relating to the latest technology and gaming peripherals. This
website is also included in this strategic partnership.
Francesco Petruzzelli, CTO, Bidstack said : "We are delighted to
have partnered with Gfinity and Venatus on this, who are leading
names in advertising and esports respectively. We have been working
towards creating new touch points for our clients for some time and
this partnership opens the door to a growing, diverse and highly
engaged audience. We look forward to building on this strategic
partnership to deliver the best experience possible for gamers and
for our clients."
John Clarke, CEO, Gfinity said: "The demand for gaming related
content has never been greater and gamers are choosing to visit
Gfinity sites en-masse. This is creating increased commercial
opportunities. Through partnering with industry leaders Bidstack
and Venatus, we have the ability to connect our growing audience
with leading publishers and brands, paving the way for our Gfinity
Community to deliver substantial, consistent and incremental
revenue growth for the Company. We are excited to be partnering
with Bidstack and Venatus and look forward to working with them to
deliver unique esports solutions for our partners."
Contacts:
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited
(Nomad)
Mark Brady/Neil Baldwin/James
Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited
(Broker)
Fred Walsh +44 (0) 20 7710 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson
/ Kim van Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
Notes to editors:
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary API technology is capable of inserting adverts into
natural advertising space within video games across multiple video
games platforms (mobile, PC and console).
Bidstack's customers are games publishers and developers and
advertising agencies, brands and programmatic advertising
platforms. Bidstack contracts exclusive access to the native
in-game advertising space within video games from their developers
or publishers and sells that advertising space either direct to
specific brands and their agencies or through programmatic
advertising platforms.
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END
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March 25, 2020 06:48 ET (10:48 GMT)
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