Eve Sleep plc: Director Change (1015745)
06 Abril 2020 - 3:30AM
UK Regulatory
Eve Sleep plc (EVE)
Eve Sleep plc: Director Change
06-Apr-2020 / 09:30 GMT/BST
Dissemination of a Regulatory Announcement that contains inside information
according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group.
The issuer is solely responsible for the content of this announcement.
Eve Sleep plc ("eve" or the "Company")
Director change
James Sturrock to step down as CEO, Cheryl Calverley currently CMO promoted
to CEO
eve Sleep, the direct to consumer sleep wellness brand operating in the UK,
Ireland and France announces that James Sturrock has informed the Board of
his intention to step down from his role as Chief Executive Officer with
effect from 12 May 2020, to take-up a new external position. James will
remain on the Board as a Non-Executive Director, with effect from 12 May
2020, allowing the Company to continue to benefit from his expertise. The
Board is delighted to announce that Cheryl Calverley, currently eve's Chief
Marketing Officer, will be promoted to the role of CEO. It is intended that
Cheryl will be appointed to the Board of eve subject to the completion of
the customary due diligence checks required by the AIM Rules.
Cheryl was the first of the new management team put in place by James,
joining eve in December 2018 as CMO. Since joining eve, Cheryl has
relaunched the brand and reset the marketing strategy, achieving significant
improvements in both brand awareness and marketing efficiency from the
latest campaigns. Cheryl has over 15 years experience in marketing and
building brands, working with leading consumer facing companies including
Unilever, Birds Eye Iglo and most recently The AA, where she held the
position of Marketing Director.
Paul Pindar, Chairman of eve Sleep commented:
"On behalf of the Board I would like to thank James for his leadership
through a difficult period for eve. The business has been reset and the
benefits of the rebuild strategy are increasingly evident. Our full year
results in March showed that eve had been profitable at the operating level,
pre-central overheads, for the last six months to end February 2020, with
costs and cash burn greatly reduced and further substantial improvements
expected in the current year. I have every confidence that Cheryl will lead
eve to profitability, securing our sustainable future as the go-to sleep
wellness brand."
James Sturrock, CEO of eve Sleep commented:
"The timing is right to make this transition. The new leadership team has
been embedded and proven, the business and all of its processes has been
overhauled and right sized and eve is well advanced on the path to
profitability. It is clear to me that I can fully support eve in a
non-executive capacity and that Cheryl, as an expert in building consumer
brands, is well placed to take eve forward."
Cheryl Calverley, CEO designate of eve Sleep commented:
"eve has a big future. We have built a differentiated position in the sleep
wellness market, focused on premium, award winning products wrapped in an
increasingly powerful and emotionally impactful brand and we will continue
to lead and innovate in the category. eve has a proven management team, a
clear strategy and a strong cash balance to take the business into
profitability and deliver value for all stakeholders. The opportunity to
look after this incredible team of people and support them in achieving our
success is an absolute privilege."
The information contained within this announcement is deemed by the Company
to constitute inside information stipulated under the Market Abuse
Regulation (EU) No. 596/2014.
For enquiries, please contact:
eve Sleep plc
James Sturrock, Chief Executive via M7 Communications LTD
Officer
Tim Parfitt, Chief Financial Officer
finnCap Ltd - Nominated Adviser and Tel: +44 (0)20 7220 0500
Broker
Matt Goode / Hannah Boros - Corporate
Finance
Alice Lane - Equity Capital Markets
M7 Communications LTD - PR/IR Tel: +44(0)7903 089 543
Mark Reed
ISIN: GB00BYWMFT51
Category Code: BOA
TIDM: EVE
LEI Code: 2138007BAC29AUXWQE6
Sequence No.: 56652
EQS News ID: 1015745
End of Announcement EQS News Service
(END) Dow Jones Newswires
April 06, 2020 04:30 ET (08:30 GMT)
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