TIDMBIDS

Bidstack Group PLC

07 April 2020

RNS Reach

7 April 2020

Bidstack Group plc

("Bidstack" or the "Company")

UK Government's "Stay Home Save Lives" campaign

Bidstack (AIM: BIDS.L), the native in-game advertising group, is pleased to confirm that, as announced by the UK Government's Department for Digital, Culture, Media and Sport ("DCMS") on 6 April 2020, Bidstack is providing its proprietary technology to insert the message "Stay Home Save Lives" in Codemasters' Dirt Rally 2.0. video game.

This campaign has been widely noted across various media outlets including BBC News, ITV News, Radio 4, LBC, Virgin Radio, PC Gamer, Forbes, Engadget, The Daily Mail, CityAM, The Daily Telegraph, The Sun and The Hollywood Reporter.

Because Bidstack's technology is capable of geo-targeting gamers, the DCMS message is currently being sent only to UK gamers. However, the Company is working with Codemasters to extend the initiative to other European and American players with localised public safety information.

In addition, Bidstack is working directly with the DCMS to explore how its technology can be put to work to ensure this message is being delivered through other games. The Company's technology can make this easy to do in an impactful but unobtrusive way.

James Draper, CEO of Bidstack commented:

"We are pleased to be doing our bit in this time of crisis by working with the Department for Digital, Culture, Media and Sport and our partner, Codemasters.

"We're at an early stage in this push, helping games developers who want to do their bit to encourage their players to sit tight and keep playing through this period of lock-down. I am pleased that Bidstack has been able to demonstrate its ability to "reach the unreachables" with this vital core message on the importance of staying at home during this unprecedented time.

"As the DCMS has pointed out, getting through the COVID-19 crisis requires a collective national effort and in-game messaging represents a creative, targeted, and immediate way to help reinforce the Government's Stay Home, Protect the NHS, Save Lives message.

"We will be delighted to work with any video games developers or publishers who would like to do their bit to get the message out there."

Contacts:

 
 Bidstack Group Plc 
  James Draper, CEO                             via Buchanan 
 
   SPARK Advisory Partners Limited 
   (Nomad) 
   Mark Brady/Neil Baldwin/James 
   Keeshan                              +44 (0) 203 368 3550 
 
   Stifel Nicholas Europe Limited 
   (Broker) 
   Fred Walsh                           +44 (0) 20 7710 7600 
 
   Buchanan Communications Limited 
   Chris Lane / Stephanie Watson 
   / Kim van Beeck 
   bidstack@buchanan.uk.com             +44 (0) 20 7466 5000

Notes to editors:

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting adverts into natural advertising space within video games across multiple video games platforms (mobile, PC and console).

Bidstack's customers are games publishers and developers and advertising agencies, brands and programmatic advertising platforms. Bidstack contracts exclusive access to the native in-game advertising space within video games from their developers or publishers and sells that advertising space either direct to specific brands and their agencies or through programmatic advertising platforms.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

NRABQLLBBZLZBBQ

(END) Dow Jones Newswires

April 07, 2020 02:00 ET (06:00 GMT)

Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024 Haga Click aquí para más Gráficas Bidstack.
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024 Haga Click aquí para más Gráficas Bidstack.