TIDMYOU

RNS Number : 4159K

YouGov PLC

22 April 2020

22 April 2020

YouGov plc

("YouGov" or the "Group")

Half-year results for the six months to 31 January 2020

Strong earnings growth in line with the second five-year plan

YouGov plc (LSE: YOU) the international research and data analytics group, today announces its results for the six months to 31 January 2020. This follows the trading update issued on 24 March 2020 in lieu of the results in accordance with guidance published by the Financial Conduct Authority and the Financial Reporting Council.

 
                                         Summary of Results 
                                    Unaudited         Unaudited        Change         Audited 
                                    six months        six months          %          full year 
                                        to                to                             to 
                                    31 January        31 January                      31 July 
                                       2020       2019 (restated)(2)             2019 (restated)(2) 
                                       GBPm              GBPm                           GBPm 
                                  ------------  --------------------  -------  -------------------- 
 Revenue                              76.9              66.5            16%            136.5 
                                  ------------  --------------------  -------  -------------------- 
 Adjusted EBITDA                      18.6              14.7            27%            31.7 
                                  ------------  --------------------  -------  -------------------- 
 Adjusted Operating Profit(1)         11.4               8.4            35%            18.5 
                                  ------------  --------------------  -------  -------------------- 
 Adjusted Operating Profit 
  Margin (%)(1)                        15%               13%           2p.p.            14% 
                                  ------------  --------------------  -------  -------------------- 
 Adjusted Profit before Tax(1)        12.1               9.5            27%            20.4 
                                  ------------  --------------------  -------  -------------------- 
 Adjusted Earnings per Share(1)       8.7p              6.4p            35%            14.8p 
                                  ------------  --------------------  -------  -------------------- 
 Statutory Operating Profit            9.5               8.4            13%            20.0 
                                  ------------  --------------------  -------  -------------------- 
 Statutory Profit before Tax           9.2               8.2            13%            19.4 
                                  ------------  --------------------  -------  -------------------- 
 Statutory Basic Earnings per 
  Share (p)                           6.2p              5.4p            16%            14.1p 
                                  ------------  --------------------  -------  -------------------- 
 

1 Defined in the explanation of non-IFRS measures on page 13.

2 As of the current financial year the Group is required to apply IFRS 16: Leases and has elected to restate the comparative periods to ensure the results presented provide a clear picture of trading performance.

Financial highlights

   --    Revenue growth of 16% (HY 2019: 18%), with underlying business(3) growth of 15% 

-- Adjusted operating profit(1) up by 35% to GBP11.4m (HY 2019: GBP8.4m), with underlying business(3) growth of 34%

   --    Adjusted profit before tax(1) up by 27% to GBP12.1m (HY 2019: GBP9.5m) 
   --    Adjusted earnings per share(1) up by 35% to 8.7p (HY 2019: 6.4p) 
   --    Adjusted operating profit margin(1) up 2 percentage points (p.p.) to 15% (HY 2019: 13%) 
   --    Statutory operating profit up 13% to GBP9.5m (HY 2019: GBP8.4m) 
   --    Strong cash conversion of 93% 
   --    Cash balances of GBP27.2m (31 January 2019: GBP25.0m) 

3 Defined as growth in business excluding impact of current and prior period acquisitions and movement in exchange rates .

Operational highlights

-- Data Products & Services revenue up by 17% to GBP43.4m (17% from underlying business(3) ); now representing 55% of total revenue (HY 2019: 54%):

o Data Products revenue increased by 29% (27% from underlying business(3) ) to GBP25.1m

o Data Services revenue increased by 3% (7% from underlying business(3) ) to GBP18.3m, offset by restructuring in the Nordics, non-recurring election work in Asia Pacific and soft performance in Germany

   --    Custom Research revenue increased by 12% to GBP33.9m (11% from underlying business(3) ): 

o Continued strategic focus on higher margin work resulted in a 19% increase in operating profit to GBP8.0m

   --    US remains the largest driver with adjusted operating profit increasing by 20% to GBP9.3m 

-- Further investment in building and developing our panels in Australia, India, Italy, Mexico, Poland, Spain and Taiwan

Current trading and outlook

-- Trading during the second half of our financial year (1 February to 31 July 2020) has started positively and is in line with Board expectations for the full year

   --    To date, we have not yet seen any material impact to our business from the COVID-19 pandemic 

-- Notwithstanding the current macro-economic situation, our pipeline of sales opportunities for our syndicated Data Products remains strong with more opportunities for growth in Custom Research

-- Continued investment in strategic initiatives, e.g. roll-out of YouGov Direct across further geographies

-- We are seeing a small minority of existing clients requesting payment deferrals or cancellations which we are handling on a case-by-case basis

-- Given the unprecedented nature of this pandemic it is difficult to estimate its impact on our clients and their financial stability going forward. Therefore, we consider it prudent to anticipate that this situation could cause clients to delay projects, default or request longer payment terms, as well as a slowdown in some business wins.

-- We continue to closely monitor this fluid situation and its potential impact on our pipeline over the coming months and into our next financial year which commences on 1 August 2020

Responding to COVID-19 and supporting our stakeholders

-- With strong cash balances and no debt, we are confident of YouGov's resilience to endure the period of uncertainty. We have taken and will continue to take all the necessary actions to protect our business and people

-- The health and safety of our people is of paramount importance. At the time of writing all 38 YouGov offices are closed with our entire workforce working from home

   --    No current intention to furlough any employees or apply for any Government loans or grants 

-- Being an online company, we have an established culture of remote and flexible working. Consequently, our clients continue to receive business as usual service, and we are well-positioned to maintain this continuity of service during this period

   --    Prudent cost reviews and contingency planning undertaken 
   --    We continue to closely monitor the rapidly evolving situation in order to respond accordingly 
   --    We understand the importance of accurate and easily accessible data and insights during these unprecedented times. To support the healthcare research community and public health bodies across the world, we have partnered with the Institute of Global Health Innovation at Imperial College London to gather global insights on people's behaviours and opinions in response to COVID-19, with the data being freely available for public health researchers 

-- We have also developed the YouGov COVID-19 Monitor for our commercial clients to help provide key consumer and social insights, including market and sector impact and health compliance, across 29 markets

Post-period highlights

-- Strategic multi-year contract signed with a large international financial services company based in Germany

-- Launched YouGov Recommend+, an NPS and brand tracking service making full use of YouGov's data assets

   --    Panel expansion underway to include Austria, Brazil, Switzerland and Turkey 

-- Aforementioned partnership with Imperial College London and launch of the YouGov COVID-19 Monitor

Stephan Shakespeare, Chief Executive, said:

"YouGov turns 20 this year and I am confident of the Company's resilience during this period of macro-economic and social uncertainty. We meet the new challenges posed by the COVID-19 pandemic from a position of strength, with a robust business model, strong balance sheet and skilled employees who continue to provide our clients with valuable opinions and consumer insights across their markets. YouGov data is an important tool for our clients at this time, helping them to understand and respond to rapidly changing consumer and social sentiment.

Trading during the second half of our financial year has started positively and is in line with Board expectations for the full year. We are yet to see any material impact to our business from the global outbreak of COVID-19 and we continue to monitor the situation closely."

Analyst presentation

A copy of the presentation will be available online at https://corporate.yougov.com/investors/presentations/ shortly after the half-year results announcement is live on the Regulatory News Service (RNS).

Forward looking statements

Certain statements in this interim report are forward looking. Although the Group believes that the expectations reflected in these forward looking statements are reasonable, we can give no assurance that these expectations will prove to have been correct. As these statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by these forward looking statements.

We undertake no obligation to update any forward-looking statements whether as a result of new information, future events or otherwise.

Enquiries:

 
 YouGov plc 
  Stephan Shakespeare / Alex McIntosh    020 7012 6000 
 FTI Consulting 
  Charles Palmer / Elena Kalinskaya 
  / Leah Dudley                          020 3727 1000 
 Numis Securities Limited (NOMAD and 
  broker) 
  Nick Westlake / Matt Lewis / Hugo 
  Rubinstein                             020 7260 1000 
 

Chief Executive Officer's Review

We are pleased to report that in the six months to 31 January 2020, YouGov has achieved strong underlying revenue growth, and significant growth in profitability materially ahead of the market(1) . Once again we have demonstrated the strength of our position as a market leader in providing our clients with the valuable opinion, profiling and behavioural data and consumer insights to help them plan, develop and evaluate the impact of their marketing and communications activities.

1 According to the ESOMAR Global Market Research Report published in September 2019, global research market turnover grew by 2.1% in 2018 (or by -0.3% after inflationary effects are factored in).

Factors contributing to this strong performance include:

-- Core and growth geographies: Strong performance in our core UK market and growing presence and authority in the US market where our electoral predictions and YouGov BrandIndex data continue to become more widely recognised as a valuable source of public perception.

-- Data Products: Our high margin Data Products division continues to perform well, with further integration of new products through acquisitions serving specific vertical end-markets such as sports.

-- Recent Acquisition: As announced in January, we ended the SMG Insight earn-out ahead of schedule as the business was exceeding its targets and we saw clear advantage from speedier integration with the wider sales and marketing effort, leveraging the position sports sponsorship now plays in many corporate marketing strategies.

-- Superior technology: Our proprietary technology supporting the scalable nature of the syndicated data model.

Strategic Direction - second five-year plan

We have made a strong start to our next five-year strategic growth plan in this reporting period. As previously announced, the ambitious long-term incentive plan ("LTIP") performance targets to incentivise senior management through to 2023 are:

   --    Double group revenue 
   --    Double group adjusted operating profit margin(2) 
   --    Achieve an adjusted earnings per share(2) compound annual growth rate in excess of 30% 

2 Defined in the explanation of non-IFRS measures on page 13.

We are making good progress towards these goals in what we have designated as the investment phase of the long-term growth plan. In this phase we are continuing to invest in our technologies, platforms, support functions and markets to enable us to scale further and make the most of the opportunities we see in our markets. To take this performance to the next level, we are continuing to focus on three strategic pillars: Data Integration, Ethical Activation and Public Value.

Strong execution against our three strategic pillars

Data Integration

Data quality is become an ever-greater issue in our industry. The market's current concerns focus around three themes:

-- Accuracy - can the data be relied upon to reflect the reality of consumer decisions? Do trends in the data reflect trends and outcomes in the actual market?

-- Depth - do we learn enough about how people live, think and behave to understand the 'whole customer'?

-- Connectedness - this concern is still not so clearly understood by many in the market, but we believe that connectedness is an emerging strength in YouGov's unique data structure. Can different aspects of a person's life be effectively analysed together? People often talk about 'connected data', but YouGov is unique in the range, reliability and genuine connectedness that exists from all our data having a single source - our global panel - and being organised into our connected data library the YouGov Cube.

It is the combination of these three qualities - accuracy, depth and true single-source connectedness - that allows effective prediction and activation. This is what we mean by the 'data integration' pillar of our strategy.

That data integration is made especially powerful by our cloud-based analytics platform, Crunch, which allows large data sets to be analysed easily and quickly and means that we can now take on much larger and more complex tracking studies. We recently won a very significant multi-country tracking study for one of Germany's largest and most admired financial services companies because of the degree to which our technology has transformed data gathering, processing and analysis. Our approach for this client is being partly productised as the new offering YouGov Recommend+, in which the base data and its engineering is syndicated, while the add-on data and analysis is custom.

Ethical Activation

Citizens' control of their own data has become a major issue recently, and the technology is being developed by YouGov (and many others) to enable people to control and share their data. In our new platform, YouGov Direct, members are able to add, edit or delete profiling data that we have collected on them, and to specify the terms under which each individual piece of information can be used to generate value for them. For each use of their data, a receipt is automatically generated on our blockchain which they can view on their account page.

The uses for YouGov Direct which will expand over the next years will make it a platform in the true business-model definition: "enabling value-creating interactions between external producers and consumers [by providing] an open, participative infrastructure for these interactions... [and setting] governance conditions for them." (Platform Revolution, Parker, Van Alstyne and Choudary, 2016). Not only corporate and academic clients, but anyone with a credit card, will be able to view and use the data of our members directly, and commission new data, without being mediated by us (except for client verification and enforcement of the terms and conditions of the platform regarding data exchange and use) and still with our members' identity being kept private. High-quality self-service research is at one end of the range of uses, and ethical activation of advertising and individualised services is at the other end.

YouGov Direct is currently available in limited release with selected clients in the UK and US, with other countries following soon. As recently announced, Ted Marzilli, who led YouGov's Data Products global business unit for the past 10 years, has been appointed as YouGov Direct CEO to lead the delivery to market. We will update on the progress made in six months' time.

Public Value

Part of YouGov's mission is to make the data we collect from the public valuable to the public.

All our syndicated data is made available on a website that makes it easy to search and use. The publication is in a form that freely delivers the value of the data at a level that is meaningful to the public, with the detail that matters only to marketers being behind the paywall. YouGov Ratings is one example of this approach, which is already gaining traction, being freely referenced by the media as well as the public.

We are planning to bring a rich variety of YouGov data and services to life for the public in a new website dedicated to the US Presidential Election that will be soft-launched in June 2020 and will grow throughout the campaign. It will have more data, interactive MRP-driven maps, and our InConvo chat-bot engaging visitors in a deep personal exploration of the content. This use of our data not only gives value back to the public, but also effectively markets membership of our panel and the uniqueness of our products and features.

Focus on operations

As a platform, both in the technological sense and the business-model sense, we need to be more efficient, smarter, faster, and 24/7. This is why we have been expanding the role of our shared service centres geographically, by adding Toronto in addition to the existing centres in Bucharest, Mumbai, and most recently Bangalore, as well as broadening the range of services, while also upgrading the technical capability (which is why we are now calling them Centres of Excellence, or CenX). They will support excellence in all parts of our business as well as improving operating effectiveness, with an always-on help desk for our syndicated products and self-service platform, and the ability to launch custom surveys at any time. This model integrates with our sales and marketing matrix, to which we are adding a new layer of account management to drive more sophisticated client-centricity.

We are continuing to expand the geographic range of panels, adding Austria, Brazil, Switzerland and Turkey within this calendar year, driven, in part, by clients of our global tracking capability.

Responding to COVID-19 and supporting our stakeholders

We currently have our entire global workforce working from home due to the pandemic. Being an online company with a limited supply chain and disparate operations and an established culture of remote and flexible working, we are well-positioned to maintain continuity of service to our clients during this period. YouGov's organisation is structured by global lines of business, with various teams across operating seamlessly across geographies. The ability to work remotely is inherent in the way we do business and we have shown how well prepared we were to implement this in a more pronounced way and to continue our business as usual. YouGov currently has no plans to furlough any staff, nor to apply for government loans or grants to support the continued operation of our business.

Our commercial response has included the launch of the YouGov COVID-19 Monitor, tracking people's behaviours and opinions relating to the pandemic across 29 markets. We have partnered with the Institute of Global Health Innovation at Imperial College London to provide such data to public health researchers for free.

Current trading and outlook

Trading during the second half (1 February to 31 July 2020) started positively, and the Board remains confident of achieving profit expectations for the full year despite the macro-economic uncertainty. We have a strong pipeline of sales opportunities for our syndicated Data Products and continue to see opportunities for growth in Custom Research which is aligned with our syndicated Data Products offer.

We have not seen any material impact to sales from the global outbreak of COVID-19, but we continue to closely monitor this fluid situation and its potential impact on our pipeline over the coming months and into our next financial year which commences on 1 August 2020. With strong cash balances and no debt, we are confident of YouGov's resilience in the face of any weakening client demand. In the short term the Group will maintain a strong cash position and is not expecting significant issues in cash collection from clients. We are seeing a small minority of existing clients requesting payment deferrals or cancellations which we handling on a case-by-case basis. Looking further ahead, we consider it prudent to anticipate that some of our clients will be impacted. In the event the disruption caused by COVID-19 prolongs, there is the risk that some clients may delay projects, default or request longer payment terms, and of slowdown in new business wins. In light of the uncertainty and risks, we have undertaken contingency planning and cost reviews.

As a final point, I would like to note that this year we celebrate the 20th Anniversary of the founding of YouGov and have reached a truly global footprint. On behalf of the Board and Shareholders, I would like to thank all our panellists, partners and clients, and in particular our employees, for their contribution and commitment to YouGov's ongoing success.

Stephan Shakespeare

Chief Executive Officer

22 April 2020

Chief Financial Officer's Review

The six months to 31 January 2020 is the first trading period after the successful completion of the Groups first five-year plan. In the period, we have continued to focus on higher margin and scalable sales across all parts of the Group while continuing to invest for future growth.

Total Group revenue rose to GBP76.9m in the period, compared to GBP66.5m in the six months to 31 January 2019. Underlying growth was 15% (but 16% in reported terms due to the depreciation of Pound Sterling against US Dollar and the full year impact of acquisitions) since the prior period.

In line with our strategy, a higher proportion of sales coming from higher margin products and services increased gross margins by 2 percentage points to 84%. Adjusted operating margins increased from 13% to 15%.

Group operating costs (excluding separately reported items) of GBP53.4m (HY 2019: GBP46.2m) increased by 16% in reported terms, and 15% in constant currency terms. Group adjusted operating profit (excluding separately reported items) increased to GBP11.4m (35% growth in the period) with strong continued growth in Data Products, coupled with revenue and margin improvement in the Custom Research business. The statutory operating profit (which is after charging other separately reported items of GBP1.8m) increased to GBP9.5m (HY 2019: GBP8.4m).

Technology investment and global expansion

The Group invested GBP3.5m (HY 2019: GBP2.7m) in the continuing development of our technology platform and increased the investment in panel recruitment at GBP4.2m (HY 2019: GBP2.2m) to support continued global expansion. Our investment in technology continued across three main areas: websites and mobile applications, survey systems, and our data analytics tool, Crunch. GBP0.6m (HY 2019: GBP2.2m) was spent on the purchase of property, plant and equipment, resulting in a total investment in fixed assets of GBP8.3m (HY 2019: GBP7.1m). Other cash outflows included GBP7.4m of deferred consideration payments, taxation payments of GBP1.7m (HY 2019: GBP2.0m) and the annual shareholder dividend payment of GBP4.3m (2019: GBP3.2m) in December 2019.

Investing activities in the period included GBP7.4m of deferred consideration payments for prior period acquisitions. The Group is expecting GBP13.2m of deferred consideration payable in respect of future earn-outs attached to acquisitions. International expansion was supported by further investment in building and developing our panels in Australia, India, Italy, Mexico, Poland, Spain and Taiwan. These investments enabled us to broaden our international research capability in these important markets.

There was a net cash outflow of GBP8.3m in the period, compared to GBP5.7m in the six months to 31 January 2019. Cash balances of GBP27.2m were GBP2.2m higher than at 31 January 2019 (GBP25.0m).

Amortisation of intangible assets and central costs

Amortisation charges for intangible assets totalled GBP5.0m in the period (2019: GBP4.1m) of which GBP0.7m (2019: GBP0.7m) related to assets acquired through business combinations, GBP2.1m (2019: GBP2.0m) to separately acquired assets and GBP2.2m (2019: GBP1.4m) to internally generated assets.

Central Costs have increased by GBP0.4m, reflecting the underlying growth of the business and investment in YouGov Direct and the Affiliate partner programme.

Profit before tax and earnings per share

Adjusted profit before tax of GBP12.1m was an increase of GBP2.6m (or 27%) on the comparable result of GBP9.5m for the six months to 31 January 2019. The adjusted tax rate decreased from 28% to 26%. Statutory profit before tax increased by 13% to GBP9.2m compared to GBP8.2m in the six months ended 31 January 2019.

During the period adjusted earnings per share grew by 35% from 6.4p to 8.7p and statutory earnings per share grew by 16% from 5.4p to 6.2p.

Performance by Product and Service

Data Products

Our syndicated data products suite includes YouGov BrandIndex, YouGov Profiles and YouGov SportsIndex. YouGov Plan & Track (the combined BrandIndex and Profiles proposition) is available in 24 countries (2019: 21). BrandIndex alone is available in 42 countries (2019: 40), while SportsIndex is available in 38 countries (2019: 38).

The performance of our Data Products division has contributed significantly to our Group revenue and adjusted operating profit. Revenue from Data Products increased by 29% (27% growth in underlying terms) in the period. The adjusted operating profit from Data Products increased by 43% to GBP8.5m and the operating margin increased by 3 percentage points to 34%.

Geographically, the US remains the largest Data Products market and grew by 27% in in the period, (24% from the underlying business). The UK, France and Asia Pacific also contributed strong revenue growth of 30%, 18% and 33% respectively.

Data Services

Our Data Services division consists of our fast-turnaround research services, including our market-leading YouGov Omnibus.

In the period, revenue from Data Services increased by 3% (7% in underlying terms) to GBP18.3m. Performance in the period was affected by restructuring in the Nordics, non-recurring Election work in Asia Pacific and subdued performance in Germany. The focus on the US market (13% increase in reported revenue) and further territorial expansion has helped the division expand the revenue base beyond the core UK market.

The weaker revenue growth and increased investment contributed to a decrease of 16% in the Data Services operating profit to GBP2.8m and the operating margin declined from 19% to 15%.

Custom Research

Our Custom Research division includes tailored research projects and tracking studies.

During the period, the business revenue grew by 12% in reported terms and by 11% in underlying terms to GBP33.9m. Adjusted operating profit increased by 19% to GBP8.0m and the operating margin improved by 2 percentage points to 24%. This was largely due to revenue growth in the UK (20% increase) and US (13% increase) focused on higher margin project work.

 
 Revenue                 Six months      Six months      Revenue    Underlying 
                             to              to           growth    business(1) 
                           31 Jan          31 Jan           %         revenue 
                            2020       2019 (restated)                change 
                            GBPm            GBPm                         % 
----------------------  -----------  -----------------  --------  ------------- 
 Data Products              25.1            19.4           29%         27% 
                        -----------  -----------------  --------  ------------- 
 Data Services              18.3            17.8           3%           7% 
                        -----------  -----------------  --------  ------------- 
 Total Data Products 
  & Services                43.4            37.2           17%         17% 
                        -----------  -----------------  --------  ------------- 
 Custom Research            33.9            30.4           12%         11% 
                        -----------  -----------------  --------  ------------- 
 Intra-group Revenues      (0.4)           (1.1)            -           - 
                        -----------  -----------------  --------  ------------- 
 Group                      76.9            66.5           16%         15% 
                        -----------  -----------------  --------  ------------- 
 

1 Defined as growth in business excluding impact of current and prior period acquisitions and movement in exchange rates .

 
 Adjusted Operating Profit(1)    Six months      Six months      Operating        Operating Margin 
                                     to              to            Profit 
                                   31 Jan          31 Jan          growth 
                                    2020       2019 (restated)       % 
                                    GBPm            GBPm 
------------------------------  -----------  -----------------  ----------  ---------------------------- 
                                                                              Six months     Six months 
                                                                                  to             to 
                                                                              31 Jan 2020    31 Jan 2019 
                                                                                             (restated) 
------------------------------  -----------  -----------------  ----------  -------------  ------------- 
 Data Products                      8.5             5.9             43%          34%            31% 
                                -----------  -----------------  ----------  -------------  ------------- 
 Data Services                      2.8             3.3            (16%)         15%            19% 
                                -----------  -----------------  ----------  -------------  ------------- 
 Total Data Products 
  & Services                        11.3            9.2             22%          26%            25% 
                                -----------  -----------------  ----------  -------------  ------------- 
 Custom Research                    8.0             6.7             19%          24%            22% 
                                -----------  -----------------  ----------  -------------  ------------- 
 Central Costs                     (7.9)           (7.5)             -            -              - 
                                -----------  -----------------  ----------  -------------  ------------- 
 Group                              11.4            8.4             35%          15%            13% 
                                -----------  -----------------  ----------  -------------  ------------- 
 

1 Defined in the explanation of non-IFRS measures on page 13.

Performance by Geography

 
Revenue                 Six months    Six months      Revenue      Underlying 
                                                                   business(1) 
                            to            to          growth /       revenue 
                                                     (reduction) 
                        31 Jan 2020   31 Jan 2019        %          change % 
                                       (restated) 
                           GBPm          GBPm 
UK                         23.6          19.8           19%           19% 
                       ------------  ------------  -------------  ------------ 
USA                        32.1          27.2           18%           17% 
                       ------------  ------------  -------------  ------------ 
Mainland Europe            11.7          12.1          (3%)           (1%) 
                       ------------  ------------  -------------  ------------ 
Middle East                5.8           5.3            10%            8% 
                       ------------  ------------  -------------  ------------ 
Asia Pacific               6.0           5.2            15%           14% 
                       ------------  ------------  -------------  ------------ 
Intra-group Revenues      (2.3)         (3.1)            -             - 
                       ------------  ------------  -------------  ------------ 
Group                      76.9          66.5           16%           15% 
                       ------------  ------------  -------------  ------------ 
 

1 Defined as growth in business excluding impact of current and prior period acquisitions and movement in exchange rates .

 
 Adjusted Operating     Six months     Six months      Operating           Operating Margin 
  Profit(1)                 to             to         Profit growth 
                        31 Jan 2020    31 Jan 2019          % 
                           GBPm        (restated) 
                                          GBPm 
--------------------  -------------  -------------  ---------------  ---------------------------- 
                                                                       Six months     Six months 
                                                                           to             to 
                                                                       31 Jan 2020    31 Jan 2019 
                                                                                      (restated) 
--------------------  -------------  -------------  ---------------  -------------  ------------- 
 UK                        7.8            5.6             41%             33%            28% 
                      -------------  -------------  ---------------  -------------  ------------- 
 USA                       9.3            7.7             20%             29%            28% 
                      -------------  -------------  ---------------  -------------  ------------- 
 Mainland Europe           0.9            1.6            (45%)             8%            14% 
                      -------------  -------------  ---------------  -------------  ------------- 
 Middle East               1.7            1.8             (8%)            29%            35% 
                      -------------  -------------  ---------------  -------------  ------------- 
 Asia Pacific              0.0           (0.1)           (144%)            1%            (2%) 
                      -------------  -------------  ---------------  -------------  ------------- 
 Central Costs            (8.3)          (8.2)             -               -              - 
                      -------------  -------------  ---------------  -------------  ------------- 
 Group                     11.4           8.4             35%             15%            13% 
                      -------------  -------------  ---------------  -------------  ------------- 
 

1 Defined in the explanation of non-IFRS measures on page 13.

Panel Development

We continue to invest in our online panel to increase our research capabilities, both in new geographies and specialist panels. At 31 January 2020, the total number of registered panellists had increased to 9.6 million, compared to 7.4 million at 31 January 2019, as set out in the table below.

 
 Region            Panel size at     Panel size at 
                 31 January 2020   31 January 2019 
 UK                    1,797,500         1,522,400 
                ----------------  ---------------- 
 Americas              3,700,700         2,710,800 
                ----------------  ---------------- 
 Europe                1,373,400         1,078,800 
                ----------------  ---------------- 
 Middle East           1,153,700         1,010,200 
                ----------------  ---------------- 
 Asia Pacific          1,570,300         1,098,200 
                ----------------  ---------------- 
 Total                 9,595,600         7,420,400 
                ----------------  ---------------- 
 

Explanation of Non-IFRS measures

 
 Financial Measure         How we define it                Why we use it 
 Separately reported       Items that in the Directors'    Provides a more comparable 
  items                     judgement are one-off           basis to assess the 
                            or need to be disclosed         year-to-year operational 
                            separately by virtue            business performance 
                            of their size or incidence      and is how our performance 
                                                            is reviewed internally 
                          ------------------------------  ---------------------------- 
 Adjusted operating        Operating profit excluding 
  profit                    separately reported items 
                          ------------------------------  ---------------------------- 
 Adjusted operating        Adjusted operating profit 
  profit margin             expressed as a percentage 
                            of revenue 
                          ------------------------------ 
 Adjusted EBITDA           Adjusted operating profit 
                            before depreciation and 
                            amortisation 
                          ------------------------------ 
 Adjusted profit           Profit before tax before 
  before tax                share based payment charges, 
                            imputed interest and 
                            separately reported items 
                          ------------------------------  ---------------------------- 
 Adjusted taxation         Taxation due on the adjusted    Provides a more comparable 
                            profit before tax, excluding    basis to assess the 
                            the tax effect of separately    underlying tax rate 
                            reported items 
                          ------------------------------  ---------------------------- 
 Adjusted tax rate         Adjusted taxation expressed 
                            as a percentage of adjusted 
                            profit before tax 
                          ------------------------------  ---------------------------- 
 Adjusted profit           Adjusted profit before          Facilitates performance 
  after tax                 tax less adjusted taxation      evaluation, individually 
                                                            and relative to other 
                                                            companies 
                          ------------------------------  ---------------------------- 
 Adjusted profit           Adjusted profit after 
  after tax attributable    tax less profit attributable 
  to owners of the          to non-controlling interests 
  parent 
                          ------------------------------  ---------------------------- 
 Adjusted earnings         Adjusted profit after 
  per share                 tax attributable to owners 
                            of the parent divided 
                            by the weighted average 
                            number of shares. Adjusted 
                            diluted earnings per 
                            share includes the impact 
                            of share options 
                          ------------------------------  ---------------------------- 
 Constant currency         Current year revenue            Shows the underlying 
  revenue change            change compared to prior        revenue change by 
                            year revenue in local           eliminating the impact 
                            currency translated at          of foreign exchange 
                            the current year average        rate movements 
                            exchange rates 
                          ------------------------------  ---------------------------- 
 Cash conversion           The ratio of cash generated     Indicates the extent 
                            from operations to adjusted     to which the business 
                            EBITDA                          generates cash from 
                                                            adjusted EBITDA 
                          ------------------------------  ---------------------------- 
 

Reconciliation of Non-IFRS measures

 
Adjusted Operating Profit(1)    Six months    Six months   % Change 
                                    to            to 
                                31 Jan 2020   31 Jan 2019 
                                   GBPm       (restated) 
                                                 GBPm 
Statutory operating profit         9.5           8.4         13% 
                               ------------  ------------  -------- 
Separately reported items          1.9            - 
                               ------------  ------------  -------- 
Adjusted operating profit(1)       11.4          8.4         35% 
                               ------------  ------------  -------- 
 
 
Adjusted EBITDA(1)           Six months    Six months   % Change 
                                 to            to 
                             31 Jan 2020   31 Jan 2019 
                                GBPm       (restated) 
                                              GBPm 
Adjusted operating profit       11.4          8.4         35% 
                            ------------  ------------  -------- 
Depreciation                    2.2           2.2 
                            ------------  ------------  -------- 
Amortisation                    5.0           4.1 
                            ------------  ------------  -------- 
Adjusted EBITDA(1)              18.6          14.7        27% 
                            ------------  ------------  -------- 
 
 
Adjusted Profit Before       Six months    Six months   % Change 
 Tax(1)                          to            to 
                             31 Jan 2020   31 Jan 2019 
                                GBPm       (restated) 
                                              GBPm 
Statutory profit before 
 tax                            9.2           8.2         13% 
                            ------------  ------------  -------- 
Separately reported items       1.9            - 
                            ------------  ------------  -------- 
Share based payments            0.9           1.2 
                            ------------  ------------  -------- 
Imputed interest                0.1           0.1 
                            ------------  ------------  -------- 
Adjusted profit before 
 tax(1)                         12.1          9.5         27% 
                            ------------  ------------  -------- 
 

1 Defined in the explanation of non-IFRS measures on page 13.

YOUGOV PLC

STATEMENT OF DIRECTORS' RESPONSIBILITiES

For the six months ended 31 January 2020

The directors confirm that these condensed interim financial statements have been prepared in accordance with International Accounting Standard 34, 'Interim Financial Reporting', as adopted by the European Union and that the interim management report includes a fair review of the information required by DTR 4.2.7 and DTR 4.2.8, namely:

-- an indication of important events that have occurred during the first six months and their impact on the condensed set of financial statements, and a description of the principal risks and uncertainties for the remaining six months of the financial year; and

-- material related-party transactions in the first six months and any material changes in the related-party transactions described in the last annual report.

The Board of Directors of YouGov plc are:

   --      Roger Parry - Non-Executive Chair 
   --      Rosemary Leith - Non-Executive Director 
   --      Andrea Newman - Non-Executive Director 
   --      Ashley Martin - Non-Executive Director 
   --      Stephan Shakespeare - Chief Executive Officer 
   --      Alex McIntosh - Chief Financial Officer 
   --      Sundip Chahal - Chief Operating Officer 

By order of the Board:

Alex McIntosh

Chief Financial Officer

22 April 2020

YOUGOV PLC

CONSOLIDATED INCOME STATEMENT

For the six months ended 31 January 2020

 
                                                    Unaudited    Unaudited      Audited 
                                                     6 months     6 months   Year ended 
                                                           to           to 
                                                   31 January   31 January      31 July 
                                                         2020         2019         2019 
                                                                (restated)   (restated) 
                                            Note      GBP'000      GBP'000      GBP'000 
 
 Revenue                                     3         76,929       66,544      136,487 
 Cost of Sales                                       (12,163)     (11,931)     (24,206) 
                                                  -----------  -----------  ----------- 
 Gross profit                                          64,766       54,613      112,281 
 Administrative expenses                             (55,238)     (46,166)     (92,260) 
                                                  -----------  -----------  ----------- 
 Operating profit                            3          9,528        8,447       20,021 
-----------------------------------------  -----  -----------  -----------  ----------- 
 Separately reported items                   4        (1,847)           34        1,529 
                                                  -----------  -----------  ----------- 
 Adjusted operating profit(1)                          11,375        8,413       18,492 
-----------------------------------------  -----  -----------  -----------  ----------- 
 
 Share of post-tax losses in joint 
  ventures                                                  -         (37)         (52) 
 Finance income                                           172          234          255 
 Finance costs                                          (504)        (470)        (868) 
 Profit before taxation                                 9,196        8,174       19,356 
 Taxation                                    5        (2,901)      (2,522)      (5,086) 
                                                  -----------  -----------  ----------- 
 Profit after taxation                                  6,295        5,652       14,270 
                                                  -----------  -----------  ----------- 
 
 Attributable to: 
 Equity holders of the parent 
  company                                               6,590        5,652       14,869 
 Minority interests                                     (295)            -        (599) 
                                                        6,295        5,652       14,270 
                                                  -----------  -----------  ----------- 
 Earnings per share 
 Basic earnings per share attributable 
  to equity holders of the company           6           6.2p         5.4p        14.1p 
 Diluted earnings per share attributable 
  to equity holders of the company           6           5.9p         5.0p        13.1p 
 
 

1 Defined in the explanation of non-IFRS measures on page 13.

YOUGOV PLC

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

For the six months ended 31 January 2020

 
                                                Unaudited    Unaudited      Audited 
                                                 6 months     6 months 
                                                       to           to   Year ended 
                                               31 January   31 January      31 July 
                                                     2020         2019         2019 
                                                            (restated)   (restated) 
                                                  GBP'000      GBP'000      GBP'000 
 
 Profit for the period                              6,295        5,652       14,270 
 Other comprehensive income 
 Item that may be subsequently reclassified 
  to profit or loss 
 Currency translation differences                 (5,281)      (1,196)        4,890 
 Other comprehensive income for 
  the year                                        (5,281)      (1,196)        4,890 
                                              -----------  -----------  ----------- 
 Total comprehensive income for 
  the period                                        1,014        4,456       19,160 
                                              -----------  -----------  ----------- 
 
 Attributable to: 
 Equity holders of the parent company               1,305        4,456       19,759 
 Minority interests                                 (291)            -        (599) 
 Total comprehensive income for 
  the period                                        1,014        4,456       19,160 
                                              -----------  -----------  ----------- 
 
 

Items in the statement above are disclosed net of tax.

YOUGOV PLC

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

   For the six months   ended 31 January 2020 
 
                                          Unaudited          Unaudited            Audited 
                                         31 January         31 January            31 July 
                                               2020    2019 (restated)    2019 (restated) 
 Assets                           Note      GBP'000            GBP'000            GBP'000 
 Non-current assets 
 Goodwill                          8         63,590             62,518             65,637 
 Other intangible assets           8         19,046             16,525             16,737 
 Property, plant and equipment     8          4,035              4,525              4,424 
 Right of use assets               8          9,299             11,456             10,529 
 Deferred tax assets                          8,623              9,559             11,207 
                                        -----------  -----------------  ----------------- 
 Total non-current assets                   104,593            104,583            108,534 
                                        -----------  -----------------  ----------------- 
 
 Current assets 
 Trade and other receivables                 31,875             34,573             33,726 
 Current tax assets                           2,436                517                930 
 Cash and cash equivalents                   27,168             24,953             37,925 
                                        -----------  -----------------  ----------------- 
 Total current assets                        61,479             60,043             72,581 
                                        -----------  -----------------  ----------------- 
 Total assets                               166,072            164,626            181,115 
                                        -----------  -----------------  ----------------- 
 
 Liabilities 
 Current liabilities 
 Trade and other payables                    36,419             31,850             40,041 
 Contingent consideration                     1,629              6,181              2,791 
 Provisions                                   5,460              4,060              4,931 
 Current lease liabilities                    2,508              2,925              2,891 
 Current tax liabilities                        987              1,164                741 
 Total current liabilities                   47,003             46,180             51,395 
                                        -----------  -----------------  ----------------- 
 Net current assets                          14,476             13,863             21,186 
                                        -----------  -----------------  ----------------- 
 
 Non-current liabilities 
 Contingent consideration                     2,323              9,837              7,279 
 Provisions                                   4,472              4,184              4,623 
 Long term lease liabilities                  7,251              9,053              8,217 
 Deferred tax liabilities                     2,012              2,188              2,158 
                                        -----------  -----------------  ----------------- 
 Total non-current liabilities               16,058             25,262             22,277 
                                        -----------  -----------------  ----------------- 
 Total liabilities                           63,061             71,442             73,672 
                                        -----------  -----------------  ----------------- 
 Net assets                                 103,011             93,184            107,443 
                                        -----------  -----------------  ----------------- 
 
 
 
   Equity 
 Issued share capital         9       217      211       211 
 Share premium                     31,345   31,300    31,345 
 Merger reserve                     9,239    9,239     9,239 
 Treasury share reserve           (1,700)        -   (3,738) 
 Foreign exchange reserve          14,636   13,835    19,921 
 Retained earnings                 50,123   38,560    51,023 
                                 --------  -------  -------- 
 Total shareholders' funds        103,860   93,145   108,001 
 Non-controlling interests 
  in equity                         (849)       39     (558) 
                                 --------  -------  -------- 
 Total equity                     103,011   93,184   107,443 
                                 --------  -------  -------- 
 

The accompanying accounting policies and notes form an integral part of this financial information.

Alex McIntosh

Chief Financial Officer

22 April 2020

YOUGOV PLC

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

   For the six months   ended 31 January 2020 
 
                                           Attributable to equity holders of 
                                                       the Company 
                               ---------------------------------------------------------- 
                                                   Treasury   Foreign 
                        Share     Share    Merger     share  exchange  Retained            Non-controlling 
                      capital   premium   reserve   reserve   reserve  earnings     Total         interest       Total 
                      GBP'000   GBP'000   GBP'000   GBP'000   GBP'000   GBP'000   GBP'000          GBP'000     GBP'000 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  ---------- 
Balance at 1 August 
 2018 as reported         211    31,300     9,239         -    15,031    35,549    91,330                -    91,330 
Change in accounting 
 policy (Note 11)           -         -         -         -         -     (383)     (383)                -     (383) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Restated total 
 equity 
 at 1 August 2018         211    31,300     9,239         -    15,031    35,166    90,947                -    90,947 
Period to 31 January 
 2019 (restated) 
Exchange differences 
 on translating 
 foreign 
 operations                 -         -         -         -   (1,196)         -   (1,196)                -   (1,196) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Net gain recognised 
 directly in equity         -         -         -         -   (1,196)         -   (1,196)                -   (1,196) 
Profit for the 
 period                     -         -         -         -         -     5,652     5,652                -     5,652 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Total comprehensive 
 income for the 
 period                     -         -         -         -         -     5,652     4,456                -     4,456 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Issue of shares             -         -         -         -         -         -         -               39        39 
Dividends paid              -         -         -         -         -   (3,167)   (3,167)                -   (3,167) 
Share-based payments        -         -         -         -         -     1,220     1,220                -     1,220 
Tax in relation to 
 share 
 based payments             -         -         -         -         -     (311)     (311)                -     (311) 
Total transactions 
 with 
 owners recognised 
 directly 
 in equity                  -         -         -         -         -   (2,258)   (2,258)               39   (2,219) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Balance at 31 
 January 
 2019 (restated)          211    31,300     9,239         -    13,835    38,560    93,145               39    93,184 
Period to 31 July 
2019 
(restated) 
Exchange differences 
 on translating 
 foreign 
 operations                 -         -         -         -     6,086         -     6,086                -     6,086 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Net income 
 recognised 
 directly in equity         -         -         -         -     6,086         -     6,086                -     6,086 
Profit/(loss) for 
 the 
 period                     -         -         -         -         -     9,217     9,217            (599)     8,618 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Total comprehensive 
 income for the 
 period                     -         -         -         -     6,086     9,217    15,303            (599)    14,704 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Issue of shares             -        45         -         -         -         -        45                2        47 
Dividends paid              -         -         -         -         -         -         -                -         - 
Share-based payments        -         -         -         -         -     1,181     1,181                -     1,181 
Tax in relation to 
 share 
 based payments             -         -         -         -         -     2,065     2,065                -     2,065 
Acquisition of 
 treasury 
 shares                     -         -         -   (3,738)         -         -   (3,738)                -   (3,738) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Total transactions 
 with 
 owners recognised 
 directly 
 in equity                  -        45         -   (3,738)         -     3,246     (447)                2     (445) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Balance at 31 July 
 2019 
 (restated)               211    31,345     9,239   (3,738)    19,921    51,023   108,001            (558)   107,443 
Period to 31 January 
 2020 
Exchange differences 
 on translating 
 foreign 
 operations                 -         -         -         -   (5,285)         -   (5,285)                4   (5,281) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Net income 
 recognised 
 directly in equity         -         -         -         -   (5,285)         -   (5,285)                4   (5,281) 
Profit for the 
 period                     -         -         -         -         -     6,590     6,590            (295)     6,295 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Total comprehensive 
 income for the 
 period                     -         -         -         -   (5,285)     6,590     1,305            (291)     1,014 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Issue of shares             6         -         -       (5)         -       (1)         -                -         - 
Dividends paid              -         -         -         -         -   (4,298)   (4,298)                -   (4,298) 
Share-based payments        -         -         -         -         -       908       908                -       908 
Tax in relation to 
 share 
 based payments             -         -         -         -         -       358       358                -       358 
(Acquisition)/award 
 of treasury shares         -         -         -     2,043         -   (4,457)   (2,414)                -   (2,414) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Total transactions 
 with 
 owners recognised 
 directly 
 in equity                  6         -         -     2,038         -   (7,490)   (5,446)                -   (5,446) 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
Balance at 31 
 January 
 2020                     217    31,345     9,239   (1,700)    14,636    50,123   103,860            (849)   103,011 
                      -------  --------  --------  --------  --------  --------  --------  ---------------  -------- 
 

YOUGOV PLC

CONSOLIDATED CASHFLOW STATEMENT

   For the six months   ended 31 January 2020 
 
                                              Unaudited         Unaudited           Audited 
                                                                 6 months        Year ended 
                                                                       to 
                                               6 months        31 January           31 July 
                                                     to 
                                             31 January   2019 (restated)   2019 (restated) 
                                                   2020        (restated)        (restated) 
                                                GBP'000           GBP'000           GBP'000 
 
 Profit before taxation                           9,196             8,174            19,356 
 Adjustments for: 
   Finance income                                 (172)             (234)             (255) 
   Finance costs                                    504               470               868 
   Share of post-tax losses in joint 
    ventures                                          -                37                52 
   Amortisation                                   5,004             4,135             8,809 
   Depreciation                                   2,266             2,160             4,396 
   Share based payments                             908             1,220             2,401 
   (Profit)/loss on disposal of 
    property, plant and equipment                  (28)                 5                 6 
   Other non-cash operating profit 
    (gains)/losses                                  831           (1,052)           (3,245) 
 Decrease/(Increase) in trade and 
  other receivables                                 229           (1,814)               714 
 (Decrease)/Increase in trade and 
  other payables                                (2,222)           (3,390)             3,969 
 Increase in provisions                             756               444             1,348 
                                            -----------  ----------------  ---------------- 
 Cash generated from operations                  17,272            10,155            38,419 
 Interest paid                                    (127)             (159)             (304) 
 Income taxes paid                              (1,691)           (1,891)           (4,521) 
                                            -----------  ----------------  ---------------- 
 Net cash generated from operating 
  activities                                     15,454             8,105            33,594 
 Cash flow from investing activities 
 Acquisition of subsidiaries (net 
  of cash acquired)                                   -             (217)             (228) 
 Settlement of deferred consideration           (7,448)                 -           (4,520) 
 Purchase of business                                 -           (2,063)           (2,063) 
 Proceeds from sale of property,                     38                 -                 - 
  plant and equipment 
 Purchase of property, plant and 
  equipment                                       (585)           (2,186)           (2,713) 
 Purchase of intangible assets                  (7,714)           (4,875)           (9,453) 
 Interest received                                  172                68               211 
 Net cash used in investing activities         (15,537)           (9,273)          (18,766) 
                                            -----------  ----------------  ---------------- 
 Cash flows from financing activities 
 Proceeds from the issue of share 
  capital                                             -                 -                86 
 Principal elements of lease payments           (1,491)           (1,372)           (2,844) 
 Dividends paid to company's shareholders       (4,298)           (3,167)           (3,167) 
 Dividends paid to minority shareholders              -                39                 - 
 Purchase of treasury shares                    (2,414)                 -           (3,738) 
 Net cash used in financing activities          (8,203)           (4,500)           (9,663) 
                                            -----------  ----------------  ---------------- 
 Net (decrease)/increase in cash 
  and cash equivalents                          (8,286)           (5,668)             5,165 
 Cash and cash equivalents at beginning 
  of period                                      37,925            30,621            30,621 
 Exchange (loss)/gain on cash and 
  cash equivalents                              (2,471)                 -             2,139 
                                            -----------  ----------------  ---------------- 
 Cash and cash equivalents at end 
  of period                                      27,168            24,953            37,925 
                                            -----------  ----------------  ---------------- 
 

YOUGOV PLC

notes to the CONDENSED consolidated interim financial statements

   For the six months   ended 31 January 2020 
   1          GENERAL INFORMATION 

YouGov plc and subsidiaries' (the 'Group') principal activity is the provision of market research, opinion polling and data analytics.

YouGov plc is the Group's ultimate parent company. It is incorporated and domiciled in the United Kingdom. The address of YouGov plc's registered office is 50 Featherstone Street, London, EC1Y 8RT. YouGov plc's shares are listed on the Alternative Investment Market.

YouGov plc's condensed consolidated interim financial statements are presented in Pounds Sterling (GBP), which is also the functional currency of the parent company.

These condensed consolidated interim financial statements have been approved for issue by the Board of Directors of YouGov plc (the 'Board') on 22 April 2020.

This condensed consolidated interim financial information for the six months ended 31 January 2020 does not comprise statutory accounts within the meaning of Section 434 of the Companies Act 2006. Statutory accounts for the year ended 31 July 2019 were approved by the Board on 8 October 2019 and delivered to the Registrar of Companies. The report of the auditors on those accounts was unqualified, did not contain an emphasis of matter paragraph and did not contain any statement under section 498 of the Companies Act 2006. The condensed consolidated financial statements of the Group for the year ended 31 July 2019 are available from the Company's registered office or website (https://corporate.yougov.com/).

This condensed consolidated interim financial information is unaudited and not reviewed by the auditors.

   2          BASIS OF PREPARATION 

This condensed consolidated interim report for the six months ended 31 January 2020 has been prepared in accordance with the Disclosure and Transparency Rules of the Financial Services Authority and IAS 34 'Interim financial reporting' as adopted by the European Union. The condensed consolidated interim report should be read in conjunction with the annual financial statements for the year ended 31 July 2019, which has been prepared in accordance with IFRS's as adopted by the European Union.

Accounting policies

The following amendments to standards and interpretations have been adopted for the first time for the financial year beginning on 1 August 2019:

IFRS 16, 'Leases': This standard replaces the current guidance in IAS 17, under which lessees were required to make a distinction between a finance lease (on balance sheet) and an operating lease (off-balance sheet). IFRS 16 now requires lessees to recognise a lease liability reflecting future lease payments and a "right-of-use asset" for virtually all lease contracts. This is effective for accounting periods beginning after 1 January 2019 and therefore applies for the year commencing 1 August 2019.

Accounting policies (continued)

Once a lease is identified the initial value of the liability and right of use asset must be calculated. The lease liability consists of the present value of the lease payments that are not paid at the commencement date. Future lease payments are discounted using the interest rate implicit in the lease or, If that rate cannot be readily determined, the incremental borrowing rate. Variable lease payments that are tied to an external rate, such as the retail price index, are measured using the rate at the commencement date.

The right of use asset comprises the lease liability value plus any lease payments made at or before the commencement date, less any lease incentives received. Initial direct costs incurred and any restoration provisions required under the terms of the lease are also included in the asset value calculation.

Subsequently the lease liability balance is reduced to reflect any payments made in the period and increased as interest is accrued on the remaining balance. The right of use asset is depreciated in a straight line over the life of the lease agreement. The depreciation element is recognised within administrative expenses while the interest expense is recognised within finance costs.

If modifications to the terms of a lease result in a change to the expected future payments the lease liability is remeasured to reflect the discounted value of the revised payments. The change is recognised as an adjustment to the right of use asset. If the carrying amount of the asset is reduced to zero and there is a further reduction in the measurement of the lease liability, any remaining amount of the remeasurement is recognised in the income statement.

The following lease types are exempt from the lease model:

   i)          leases with a duration of twelve months or under; 
   ii)          leases for which the underlying asset is of a low value 

Payments relating to leases falling under either of these categories are recognised as an expense on a straight-line basis over the lease term.

IFRS 16 will be applied retrospectively to each prior reporting period presented. The impact of the first time adoption of this new standard is shown in Note 11.

Other than the above the accounting policies applied are consistent with those of the Annual Financial Statements for the year ended 31 July 2019, as described in those Annual Financial Statements .

Restatement of prior period balances

At the close of the previous financial year management applied a provision for impairment to the accrued income balance in accordance with IFRS 9. Under the transitional provisions in paragraphs 7.2.15 and 7.2.26 of the standard the opening Consolidated Statement of Financial Position also required restating.

The total provision at 1 August 2018 amounted to GBP136,000 and this amount was included in the restatement of opening balances. As the provision was made at the close of the year it had not been included in the restatements disclosed in the interim condensed consolidated financial statements for the previous financial year. As a result the comparative Consolidated Statement of Financial Position as at 31 January 2019 has been restated to reflect this change reducing trade and other receivables by GBP136,000, increasing deferred tax assets by GBP30,000 and decreasing retained earnings by GBP106,000.

Accounting estimates and judgements

The preparation of interim financial information requires management to make judgements, estimates and assumptions that affect the application of accounting policies and the reported amount of income, expense, assets and liabilities.

The Group is required to determine appropriate incremental borrowing rates to calculate the financing element of leases under IFRS 16. The estimated rates combined the base rates quoted to the Group by its principal banking providers and the LIBOR rates from the relevant geographies at the time of adoption.

Other than the above the significant estimates and judgements made by management were consistent with those applied to the consolidated financial statements for the year ended 31 July 2019.

   3             SEGMENTAL ANALYSIS 

The Board of Directors (which is the 'chief operating decision maker') primarily reviews information based on product lines, Custom Research, Data Products and Data Services, with supplemental geographical information.

 
                                                                                 Intra-group 
                                                                                    revenues 
                                        Custom                                     / Central 
                                      Research   Data Products   Data Services         Costs      Group 
                                       GBP'000         GBP'000         GBP'000       GBP'000    GBP'000 
 For the six months to 
  31 January 2020 (Unaudited) 
 Revenue 
 Recognised over time                   13,464          24,579             292           410     38,745 
 Recognised at a point 
  in time                               20,483             516          18,053         (868)     38,184 
                                                                                ------------  --------- 
 Total revenue                          33,947          25,095          18,345         (458)     76,929 
 Cost of sales                         (6,621)         (2,071)         (2,817)         (654)   (12,163) 
                                    ----------  --------------  --------------  ------------  --------- 
 Gross profit                           27,326          23,024          15,528       (1,112)     64,766 
 Administrative expenses              (19,337)        (14,523)        (12,756)       (6,775)   (53,391) 
                                    ----------  --------------  --------------  ------------  --------- 
 Adjusted operating profit/(loss)        7,989           8,501           2,772       (7,887)     11,375 
 Separately reported items                                                                      (1,847) 
                                                                                              --------- 
 Operating profit                                                                                 9,528 
 Share of post-tax losses                                                                             - 
  in associates 
 Finance income                                                                                     172 
 Finance costs                                                                                    (504) 
                                                                                              --------- 
 Profit before taxation                                                                           9,196 
 Taxation                                                                                       (2,901) 
                                                                                              --------- 
 Profit after taxation                                                                            6,295 
                                                                                              --------- 
 
 Other segment information 
 Depreciation and amortisation             404             238               -         6,628      7,270 
                                    ----------  --------------  --------------  ------------  --------- 
 
 
   3             SEGMENTAL ANALYSIS (continued) 
 
                                                                                 Intra-group 
                                                                                    revenues 
                                        Custom                                     / Central 
                                      Research   Data Products   Data Services         Costs      Group 
                                       GBP'000         GBP'000         GBP'000       GBP'000    GBP'000 
 For the six months to 
  31 January 2019 (restated) 
  (Unaudited) 
 Revenue 
 Recognised over time                    9,494          19,148             324         (187)     28,779 
 Recognised at a point 
  in time                               20,864             254          17,495         (848)     37,765 
 Total revenue                          30,358          19,402          17,819       (1,035)     66,544 
 Cost of sales                         (7,278)         (2,151)         (3,416)           914   (11,931) 
                                    ----------  --------------  --------------  ------------  --------- 
 Gross profit                           23,080          17,251          14,403         (121)     54,613 
 Administrative expenses              (16,395)        (11,302)        (11,103)       (7,400)   (46,200) 
                                    ----------  --------------  --------------  ------------  --------- 
 Adjusted operating profit/(loss) 
  (restated)                             6,685           5,949           3,300       (7,521)      8,413 
 Exceptional items                                                                                   34 
                                                                                              --------- 
 Operating profit                                                                                 8,447 
 Share of post-tax profits 
  in associates                                                                                    (37) 
 Finance income                                                                                     234 
 Finance costs                                                                                    (470) 
                                                                                              --------- 
 Profit before taxation                                                                           8,174 
 Taxation                                                                                       (2,522) 
                                                                                              --------- 
 Profit after taxation                                                                            5,652 
                                                                                              --------- 
 
 Other segment information 
 Depreciation and amortisation              99              62               -         6,134      6,295 
                                    ----------  --------------  --------------  ------------  --------- 
 

Supplementary information by geography

 
                              Six months to 31              Six months to 31 
                           January 2020 (Unaudited)      January 2019 (restated) 
                                                               (Unaudited) 
                                            Adjusted                     Adjusted 
                                           operating                    operating 
                           Revenue     profit/(loss)    Revenue     profit/(loss) 
                           GBP'000           GBP'000    GBP'000           GBP'000 
 UK                         23,639             7,827     19,818             5,545 
 USA                        32,090             9,266     27,190             7,715 
 Mainland Europe            11,667               902     12,080             1,638 
 Middle East                 5,847             1,692      5,320             1,843 
 Asia Pacific                5,963                40      5,184              (90) 
 Intra-group revenues 
  / Central Costs          (2,277)           (8,352)    (3,048)           (8,238) 
                        ----------  ----------------  ---------  ---------------- 
 Group                      76,929            11,375     66,544             8,413 
                        ----------  ----------------  ---------  ---------------- 
 
   4          SEPARATELY REPORTED ITEMS 
 
                                     Unaudited    Unaudited      Audited 
                                      6 months     6 months   Year ended 
                                            to           to 
                                    31 January   31 January      31 July 
                                          2020         2019         2019 
                                       GBP'000      GBP'000      GBP'000 
 Acquisition related costs               1,847        1,998          382 
 Restructuring costs                         -           63          146 
 Fair value gains on business 
  combinations                               -      (2,095)      (2,057) 
 Total separately reported items         1,847         (34)      (1,529) 
                                   -----------  -----------  ----------- 
 

Acquisition related costs in the period comprise GBP1,102,000 of contingent consideration treated as staff costs in respect of the acquisitions of SMG Insight Limited, Galaxy Research Pty Limited, InConversation Media Limited and Portent.io Limited and GBP745,000 of changes in the previously estimated consideration due and net assets acquired in respect of SMG Insight Limited.

Acquisition related costs in the prior period comprise GBP1,240,000 of contingent consideration treated as staff costs in respect of the acquisitions of Galaxy Research Pty Ltd, InConversation Media Limited and Portent.io Limited and GBP758,000 of transaction costs in respect of the Acquisitions of InConversation Media Limited, Portent.io Limited and the purchase of Crunch.io Inc's share of the Crunch software asset, GBP222,000 of which is contingent.

Restructuring costs in the prior period are residual costs relating to the restructuring of the Custom Research business in Germany and the closure of the Reports business.

Fair value gains in the prior period comprise of a GBP1,878,000 increase in the fair value assessment of the Group's 20% shareholding in SMG Insight Limited prior to acquisition and a bargain purchase gain of GBP285,000 less a fair value loss of GBP68,000 in respect of the acquisition of Portent.io Limited.

   5           TAXATION 
 
                                       Unaudited         Unaudited           Audited 
                                        6 months          6 months        Year ended 
                                              to                to 
                                      31 January        31 January           31 July 
                                            2020   2019 (restated)   2019 (restated) 
                                         GBP'000           GBP'000           GBP'000 
 Current taxation charge                     509             2,923             4,629 
 Deferred taxation (credit)/charge         2,392             (401)               457 
                                     -----------  ----------------  ---------------- 
 Total income statement tax charge         2,901             2,522             5,086 
                                     -----------  ----------------  ---------------- 
 

The tax charge for the period has been calculated based on the expected tax rates for the full year in each country.

   6          EARNINGS PER SHARE 
 
                                          Unaudited         Unaudited           Audited 
                                           6 months          6 months        Year ended 
                                                 to                to 
                                         31 January        31 January           31 July 
 Number of shares                              2020   2019 (restated)   2019 (restated) 
 Weighted average number of shares 
  during the period ('000 shares): 
         - Basic                            105,689           105,528           105,400 
         - Dilutive effect of options         6,856             7,884             7,865 
                                        -----------  ----------------  ---------------- 
         - Diluted                          112,545           113,412           113,265 
                                        -----------  ----------------  ---------------- 
 Basic earnings per share (in 
  pence)                                       6.2p              5.4p             14.1p 
 Adjusted basic earnings per share 
  (in pence)                                   8.7p              6.4p             14.8p 
 Diluted earnings per share (in 
  pence)                                       5.9p              5.0p             13.1p 
 Adjusted diluted earnings per 
  share (in pence)                             8.2p              6.0p             13.8p 
                                        -----------  ----------------  ---------------- 
 
 The adjustments have the following 
  effect: 
 Basic earnings per share                      6.2p              5.4p             14.1p 
 Share based payments                          0.9p              1.1p              2.3p 
 Imputed interest                              0.1p              0.1p              0.2p 
 Separately reported items                     1.7p                 -            (1.5p) 
 Tax effect of the above adjustments 
  and adjusting tax items                    (0.2p)            (0.2p)            (0.3p) 
                                        -----------  ----------------  ---------------- 
 Adjusted basic earnings per share             8.7p              6.4p             14.8p 
                                        -----------  ----------------  ---------------- 
 
 Diluted earnings per share                    5.9p              5.0p             13.1p 
 Share based payments                          0.8p              1.0p              2.1p 
 Imputed interest                              0.1p              0.1p              0.2p 
 Separately reported items                     1.6p                 -            (1.3p) 
 Tax effect of the above adjustments 
  and adjusting tax items                    (0.2p)            (0.1p)            (0.3p) 
                                        -----------  ----------------  ---------------- 
 Adjusted diluted earnings per 
  share                                        8.2p              6.0p             13.8p 
                                        -----------  ----------------  ---------------- 
 
   7          DIVID 

On 16 December 2019 a final dividend in respect of the year ended 31 July 2019 of GBP4,298,000 (4.0p per share) (2019: GBP3,167,000 (3.0p per share)) was paid to shareholders. No interim dividend is proposed in respect of the period (2019: GBPnil).

   8          GOODWILL, INTANGIBLE ASSETS, PROPERTY, PLANT AND EQUIPMENT AND RIGHT OF USE ASSETS 
 
                                                   Other    Property,     Right 
                                              Intangible    plant and    of use 
                                  Goodwill        assets    equipment    assets 
                                   GBP'000       GBP'000      GBP'000   GBP'000 
 Carrying amount at 31 
  July 2018 (restated)              52,060        13,297        3,037     5,419 
 Additions: 
   Business combinations            10,801         2,498            5         - 
   Separately acquired                   -         2,572        2,186     7,532 
   Internally developed                  -         2,303            -         - 
 Amortisation and depreciation           -       (4,135)        (697)   (1,463) 
 Disposals                               -             -          (5)         - 
 Foreign exchange differences        (343)          (10)          (1)      (32) 
                                 ---------  ------------  -----------  -------- 
 Carrying amount at 31 
  January 2019 (restated)           62,518        16,525        4,525    11,456 
 Additions: 
   Business combinations               387             -            -         - 
   Separately acquired                   -         2,075          527       294 
   Internally developed                  -         2,503            -         - 
 Amortisation and depreciation           -       (4,674)        (783)   (1,453) 
 Disposals                               -             -          (1)         - 
 Foreign exchange differences        2,732           308          156       232 
                                 ---------  ------------  ----------- 
 Carrying amount at 31 
  July 2019 (restated)              65,637        16,737        4,424    10,529 
 Additions: 
   Business combinations                 -             -            -         - 
   Separately acquired                   -         4,858          585       519 
   Internally developed                  -         2,856            -         - 
 Amortisation and depreciation           -       (5,004)        (798)   (1,468) 
 Disposals                               -             -         (10)         - 
 Foreign exchange differences      (2,047)         (401)        (166)     (281) 
                                 ---------  ------------  -----------  -------- 
 Carrying amount at 31 
  January 2020                      63,590        19,046        4,035     9,299 
                                 ---------  ------------  -----------  -------- 
 

In accordance with the Group's accounting policy, the carrying values of goodwill and other intangible assets are reviewed for impairment annually. A full impairment test is undertaken at each financial year end and a review for indicators of impairment is undertaken at the end of each interim period and an impairment test undertaken if required. The last full annual impairment review was undertaken as at 31 July 2019. There were no indications of impairment as at 31 January 2020.

8 GOODWILL, INTANGIBLE ASSETS, PROPERTY, PLANT AND EQUIPMENT AND RIGHT OF USE ASSETS (CONTINUED)

Other intangible assets are analysed as follows:

 
 
                                                  Software     Customer       Patents 
                                  Consumer    and software    contracts    and trade-   Develop-ment 
                                     panel    develop-ment    and lists         marks          costs     Total 
                                   GBP'000         GBP'000      GBP'000       GBP'000        GBP'000   GBP'000 
 Carrying amount at 31 July 
  2018                               4,474           6,032        2,471           272             48    13,297 
 Additions: 
 Business combinations                  10           2,488            -             -              -     2,498 
 Separately acquired                 2,168             376            -            28              -     2,572 
 Internally developed                    -           2,303            -             -              -     2,303 
 Total additions                     2,178           5,167            -            28              -     7,373 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Amortisation: 
   Business combinations               (1)           (373)        (294)             -              -     (668) 
   Separately acquired             (1,519)           (507)            -           (3)              -   (2,029) 
   Internally developed                  -         (1,438)            -             -              -   (1,438) 
 Total Amortisation                (1,520)         (2,318)        (294)           (3)              -   (4,135) 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Foreign exchange differences         (23)              13          (1)             1              -      (10) 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Carrying amount at 31 January 
  2019                               5,109           8,894        2,176           298             48    16,525 
 Additions: 
   Business combinations                 -               -            -             -              -         - 
   Separately acquired               1,784             291            -             -              -     2,075 
   Internally developed                  -           2,503            -             -              -     2,503 
 Total additions                     1,784           2,794            -             -              -     4,578 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Amortisation: 
   Business combinations               (2)             286        (289)             -              -       (5) 
   Separately acquired             (1,707)             197            -           (8)              -   (1,518) 
   Internally developed                  -         (3,151)            -             -              -   (3,151) 
 Total Amortisation                (1,709)         (2,668)        (289)           (8)              -   (4,674) 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Reclassification                        -              48            -             -           (48)         - 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Foreign exchange differences          268             (1)           38             3              -       308 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Carrying amount at 31 July 
  2019                               5,452           9,067        1,925           293              -    16,737 
 Additions: 
   Separately acquired               4,195             644            -            19              -     4,858 
   Internally developed                  -           2,856            -             -              -     2,856 
 Total additions                     4,195           3,500            -            19              -     7,714 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Amortisation: 
   Business combinations                 -           (413)        (274)             -              -     (687) 
   Separately acquired             (1,876)           (248)            -           (2)              -   (2,126) 
   Internally developed                  -         (2,191)            -             -              -   (2,191) 
 Total Amortisation                (1,876)         (2,852)        (274)           (2)              -   (5,004) 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Foreign exchange differences        (353)               -         (52)             4              -     (401) 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 Carrying amount at 31 January 
  2020                               7,418           9,715        1,599           314              -    19,046 
                                 ---------  --------------  -----------  ------------  -------------  -------- 
 
   9          SHARE CAPITAL 
 
                                       Share 
                         Number of   capital 
                            shares   GBP'000 
 At 31 January 2019    105,587,220       211 
 Issue of shares           122,783         - 
 At 31 July 2019       105,710,003       211 
 Issue of shares         2,687,221         6 
                      ------------  -------- 
 At 31 January 2020    108,397,224       217 
                      ------------  -------- 
 

The company has only one class of share. The par value of each share is 0.2p. All issued shares are fully paid. Shares issued in the year were in respect of the exercise of 2,687,221 share options at 0.2p per share. A total of 415,000 shares were repurchased for the purposes of settling share option schemes as they vest.

   10         FAIR VALUES OF FINANCIAL ASSETS AND FINANCIAL LIABILITIES 

Where market values are not available, fair values of financial assets and financial liabilities have been calculated by discounting expected future cash flows at prevailing interest rates and by applying year end foreign exchange rates.

Primary financial instruments held or issued to finance the Group's operations:

 
                                      31 January 2020                31 January 2019 (restated) 
                                          Unaudited                           Unaudited 
                                     Book value   Fair value                   Book value   Fair value 
                                        GBP'000      GBP'000                      GBP'000      GBP'000 
 Trade and other receivables             27,987       27,987                       30,476       30,476 
 Cash and cash equivalents               27,168       27,168                       24,953       24,953 
 Trade and other payables              (37,760)     (37,760)                     (50,066)     (50,066) 
                               ----------------  -----------  ---------------------------  ----------- 
 
 
 

Fair value estimation

The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been defined as follows:

   --      Quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1). 

-- Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (that is, as prices) or indirectly (that is, derived from prices) (Level 2).

-- Inputs for the asset or liability that are not based on observable market data (that is, unobservable inputs) (Level 3).

 
                                    31 January 2020                     31 January 2019 
                                        Unaudited                           Unaudited 
                             Level    Level    Level    Total    Level    Level    Level    Total 
Liabilities                      1        2        3                 1        2        3 
                           GBP'000  GBP'000  GBP'000  GBP'000  GBP'000  GBP'000  GBP'000  GBP'000 
Contingent consideration         -        -    3,952    3,952        -        -   16,018   16,018 
                           -------  -------  -------  -------  -------  -------  -------  ------- 
 
   10         FAIR VALUES OF FINANCIAL ASSETS AND FINANCIAL LIABILITIES (CONTINUED) 

The following table presents the changes in Level 3 instruments.

 
                                                                          Unaudited     Unaudited 
                                                                        6 months to   6 months to 
                                                                         31 January    31 January 
 Contingent consideration                                                      2020          2019 
                                                                            GBP'000       GBP'000 
 Balance at 1 August                                                         10,070         6,519 
 Provided consideration on business combination                                   -         7,958 
 Recognised in the income statement within separately reported items          1,346         1,462 
 Recognised in the income statement within finance costs                         40            77 
 Settled during the period                                                  (7,448)             - 
 Foreign exchange differences                                                  (56)             2 
                                                                       ------------  ------------ 
 Balance at 31 January                                                        3,952        16,018 
                                                                       ------------  ------------ 
 
   11         IMPACT OF NEW ACCOUNTING STANDARDS 

This note explains the impact of the adoption of IFRS 16, 'Leases' on the Group's financial statements.

IFRS 16 replaces IAS 17 and is applicable to all reporting periods beginning on or after 01 January 2019. The standard provides a single lessee accounting model, requiring lessees to recognise right-of-use assets and liabilities for all leases, with some exemptions for short term leases and leases considered low-value, GBP741,000 (2019: GBP462,000) of rental expense has been recognised in the period in respect of these exempted leases. IFRS 16 applies only to tangible assets.

Impact on the financial statements

The adoption of IFRS 16 from 1 August 2019 resulted in changes in accounting policies and adjustments to the amounts recognised in the financial statements. The impact of the change in lease accounting on the group's Consolidated Income Statement and Consolidated Statement of Financial Position for the comparative financial year and half-year is disclosed in the tables below. Line items that were not affected by the changes have not been included. The impact on deferred taxation has not been calculated as it is not considered material.

 
                                       Unaudited                         Unaudited 
                                     6 months to                       6 months to 
                                      31 January                        31 January 
                                            2019        Impact of             2019 
                                        Reported          IFRS 16         Restated 
                                         GBP'000          GBP'000          GBP'000 
 Operating profit items 
 Depreciation expense                        698            1,462            2,160 
 Other operating expenses                 45,537          (1,531)           44,006 
                                ----------------  ---------------  --------------- 
 Total operating expenses                 46,235             (69)           46,166 
 
 Other Income Statement items 
 Finance costs                               311              159              470 
                                ----------------  ---------------  --------------- 
 
   11         IMPACT OF NEW ACCOUNTING STANDARDS (CONTINUED) 
 
                                        Audited                         Unaudited 
                                        Year to                           Year to 
                                        31 July                           31 July 
                                           2019        Impact of             2019 
                                       Reported          IFRS 16         Restated 
                                        GBP'000          GBP'000          GBP'000 
 Operating profit items 
 Depreciation expense                     1,481            2,915            4,396 
 Other operating expenses                90,983          (3,119)           87,864 
                                ---------------  ---------------  --------------- 
 Total operating expenses                92,464            (204)           92,260 
 
 Other Income Statement items 
 Finance costs                              564              304              868 
                                ---------------  ---------------  --------------- 
 
 
                                                        Unaudited                         Unaudited 
                                                       31 January                        31 January 
                                                             2019        Impact of             2019 
                                                         Reported          IFRS 16         Restated 
                                                          GBP'000          GBP'000          GBP'000 
 Consolidated Statement of Financial Position items 
 Right of use assets                                            -           11,456           11,456 
 Lease liabilities due within one year                          -            2,925            2,925 
 Lease liabilities due after one year                           -            9,053            9,053 
 Foreign exchange reserve                                  13,884             (49)           13,835 
 Retained earnings                                         39,033            (473)           38,560 
                                                      -----------  ---------------  --------------- 
 
 
                                                        Audited                           Audited 
                                                        31 July                           31 July 
                                                           2019        Impact of             2019 
                                                       Reported          IFRS 16         Restated 
                                                        GBP'000          GBP'000          GBP'000 
 Consolidated Statement of Financial Position items 
 Right of use assets                                          -           10,529           10,529 
 Lease liabilities due within one year                        -            2,891            2,891 
 Lease liabilities due after one year                         -            8,217            8,217 
 Foreign exchange reserve                                20,018             (97)           19,921 
 Retained earnings                                       51,507            (484)           51,023 
                                                      ---------  ---------------  --------------- 
 
   11         IMPACT OF NEW ACCOUNTING STANDARDS (CONTINUED) 

The impact on the opening Consolidated Statement of Financial Position as of 1 August 2018 is disclosed in the table below. Line items that were not affected by the changes have not been included.

 
 
                                          1 August               1 August 
                                              2018   Impact of       2018 
                                          Reported     IFRS 16   Restated 
                                           GBP'000     GBP'000    GBP'000 
 Statement of Financial Position items 
 Right of use assets                             -       5,419      5,419 
 Lease liabilities due within one year           -       2,151      2,151 
 Lease liabilities due after one year            -       3,651      3,651 
 Retained earnings                          91,330       (383)     90,947 
                                         ---------  ----------  --------- 
 
   12         TRANSACTIONS WITH DIRECTORS AND OTHER RELATED PARTIES 

Other than emoluments, there were no other transactions with Directors during the period. Trading between YouGov plc and group companies is excluded from the related party note as this has been eliminated on consolidation.

   13         EVENTS AFTER THE REPORTING PERIOD 

The extent of the COVID-19 pandemic only became apparent after the balance sheet date and represents a non-adjusting post-balance sheet event.

To date, we have not yet seen any material impact to our business from the COVID-19 pandemic. Notwithstanding the current macro-economic situation, our pipeline of sales opportunities for our syndicated Data Products remains strong, with more opportunities for growth in Custom Research. We are seeing a small minority of existing clients requesting payment deferrals or cancellations which we are handling on a case-by-case basis. We continue to review for any impact on valuations of goodwill, intangibles and other assets but there is no basis as of yet for any impairment.

At the present time all 38 YouGov offices are closed with our entire global workforce working from home. YouGov has a long-established culture of remote and flexible working; consequently, we are well-positioned to maintain continuity of service during this period and our clients continue to receive business as usual service.

Given the unprecedented nature of the pandemic it is difficult to estimate its impact on our clients and their financial stability going forward. Therefore, we consider it prudent to anticipate that this situation could cause clients to delay projects, default or request longer payment terms, as well as a slowdown in some business wins. We continue to closely monitor this fluid situation and its potential impact on our pipeline over the coming months and into our next financial year which commences on 1 August 2020.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

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